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©  Paris Saint-Germain
2019-20 Ligue 1 Conforama: 20 clubs have a main shirt sponsor (versus 17 in 2018-19)

The 20 Ligue 1 Conforama clubs have a main shirt sponsor for 2019-20, as of 05/11/2019 (versus 17 in 2018-19). Angers SCO, Stade de Reims and RC Strasbourg Alsace have different shirt sponsors for home and away games, bringing the total number of sponsors to 23. Accor Live Limitless (ALL), the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 167114
• Published on 06/11/19 at 10:15
©  Tottenham Hotspur FC
Premier League: Tiki Tonga (coffee) becomes an official supplier of Tottenham Hotspur FC

Tiki Tonga Coffee Roasters, a British company co-owned and founded by Brad Barritt, captain of Saracens FC (Premiership Rugby) and former England Rugby international, has become the "official coffee supplier" of Tottenham Hotspur FC (Premier League), announced the club on 01/11/2019…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 167166
• Published on 05/11/19 at 14:55
©  RC Celta
LaLiga Santander: Visit Maldives (tourism) becomes a sleeve sponsor of Celta de Vigo (2019-2022)

Visit Maldives, the Maldivian government's tourism agency (through its agency Maldives Marketing & PR Corporation), has become a partner and sleeve sponsor of Real Club Celta de Vigo (LaLiga Santander) for three seasons (2019-2022), announced the club on 04/11/2019. The total value of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 167158
• Published on 05/11/19 at 13:40
©  adidas x Team Vitality
eSports: adidas activates partnership with Team Vitality and launches limited edition sneakers

The German equipment manufacturer adidas has activated its partnership with the French eSports Team Vitality and launched the "VIT.01", "their very first pair of limited edition sneakers created in collaboration," announced the two companies on 04/11/2019. The trainers will be available from…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing, …
• Article # 167149
• Published on 05/11/19 at 12:20
©  FC Bayern Munich
Bundesliga: an average of €9.91m for main shirt sponsorship in 2019-20 (-1%)

The 18 Bundesliga clubs have a main shirt sponsor for 2019-20, as of 04/11/2019. The average shirt sponsorship contract amounts to €9.91m, down 1% compared to 2018-19 (€10m). Excluding the extreme values (FC Bayern Munich and 1. FC Union Berlin / SC Paderborn 07), the average falls by 7% to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 167009
• Published on 05/11/19 at 09:40
©  D.R.
Liverpool FC: New Balance's appeal rejected, Nike to be equipment supplier (2020-2025, £30m/year)

The High Court of Justice of England and Wales has rejected New Balance's appeal in its case against Liverpool FC (Premier League) on 04/11/2019. The American brand New Balance, equipment supplier of the English club since 2015 under an agreement running until the end of 2019-20, claimed that it…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 167049
• Published on 04/11/19 at 17:50
©  D.R.
Formula 1: British driver Lewis Hamilton crowned world champion for the sixth time

Lewis Hamilton (GBR) was crowned Formula One World Champion for the sixth time in his career (2008, 2014, 2015, 2017, 2017, 2018 and 2019) following his second place at the US Grand Prix, the 19th race (out of 21) of the F1 season organised by Formula One Group, on 03/11/2019. The British driver…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 167030
• Published on 04/11/19 at 12:10
©  FC Barcelona
LaLiga Santander: an average of €8.9m for main shirt sponsorship in 2019-20 (-13.5%)

All 20 LaLiga Santander clubs have a main shirt sponsor in 2019-20, as of 29/10/2019, versus 18 in 2018-19. The average shirt sponsorship contract, out of the 19 contracts compiled by News Tank Football, amounts to €8.9m (the value of the contract between Cuatro Rayas and Real Valladolid CF has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting, Essentials Sponsors & Partners
• Article # 166697
• Published on 04/11/19 at 09:40
©  PSG
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 166931
• Published on 31/10/19 at 15:29
©  PSG
Ligue 1 Conforama: Replay (clothing) "official denim partner" of Paris Saint-Germain until 2022-23

Replay, a brand of the Italian clothing company Fashion Box, has become the "official denim partner" of Paris Saint-Germain (Ligue 1 Conforama) for four seasons, until 2022-23, announced the club on 30/10/2019. The value of the agreement will be between €1m and €1.5m per year, according to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 166849
• Published on 31/10/19 at 12:10