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LaLiga Santander: Estrella Damm extends as the "official beer" of RCD Espanyol for 2019-2023

Estrella Damm, a Catalan beer brand, has extended its partnership with RCD Espanyol (LaLiga Santander) for an additional four seasons (2019-2023), announced the club on 03/03/2020. As part of the partnership, the Estrella Damm brand will remain the "official beer" of the club. Estrella Damm, a…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 176893
• Published on 05/03/20 at 11:10

Los Angeles 2028: Delta Air Lines (airline), first partner of the Olympic Games ($50m/year)

Delta Air Lines becomes a partner of the Los Angeles 2028 Olympic and Paralympic Games for eight years from 01/01/2021, "making Delta the inaugural founding partner" of the competition, announced the American airline on 02/03/2020. The value of the agreement, which also makes Delta the partner of…

Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 176723
• Published on 04/03/20 at 17:44

Basketball: New Balance (equipment manufacturer), official marketing partner of the NBA from 2019-20

New Balance, an American sports equipment manufacturer, has become an "official marketing partner" of the National Basketball Association from 2019-20 as part of a "multi-year agreement," announced the NBA on 27/02/2020. As part of the partnership, the brand will produce and broadcast original…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 176682
• Published on 03/03/20 at 15:14

France: sports sector equals 448,000 jobs, including 333,000 (74.3%) in 112,000 companies (BPCE)

The sports sector in France, in 2018, had 360,000 associations (115,000 jobs) with a total budget of €13.1bn and 112,000 companies generating €77.7bn in turnover and 333,000 jobs, indicated the French banking group BPCE in a study entitled "The sports sector takes its mark", published on…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Authorities
• Article # 176655
• Published on 03/03/20 at 14:39

Premier League: Davanti (tyres) extends as a partner of Everton FC

Davanti Tyres, a British tyre manufacturer, has extended as partner of Everton FC (Premier League) as part of a "multi-year" deal, announced the English club on 28/02/2020. Davanti has been a partner of Everton for the 2017-2020 cycle following an agreement on 08/08/2017. The company based in…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 176667
• Published on 03/03/20 at 13:05

Eredivisie: Deliveroo (meal delivery service) becomes a partner of the Dutch league until 2020-21

Deliveroo, a British meal delivery company, has become a partner of the Eredivisie from 01/03/2020 to 30/06/2021 (one and a half seasons), according to the Dutch league on 27/02/2020. Deliveroo thus becomes the "official food delivery partner" of the Eredivisie. "The national image of the…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 176574
• Published on 02/03/20 at 15:56

eSports: $1.1bn in revenue forecast for 2020 (+15.7%) and $1.55bn for 2023 (Newzoo)

"Global eSports revenues will grow to $1.1bn (€1bn on 27/02/2020) in 2020, a year-on-year growth of +15.7%, up from $950.6m (€848m on 31/12/2019) in 2019," announced the Dutch consulting firm Newzoo in its "Global eSports Market Report 2020" published on 26/02/2020. For 2023, Newzoo forecasts…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Finance, Essentials Sponsors & Partners, …
• Article # 176472
• Published on 02/03/20 at 11:51

Paris Saint-Germain: launch of the first 100% women's lifestyle collection with Jordan Brand

Jordan Brand, a brand of the American equipment manufacturer Nike, has activated its partnership with Paris Saint-Germain (Ligue 1 Conforama and D1 Arkema) and launched the club's first ever "100% women's" lifestyle collection on 26/02/2020. "This collection with PSG accompanies Jordan's…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 176237
• Published on 02/03/20 at 10:36

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 176425
• Published on 28/02/20 at 14:24

LaLiga Santander: Cruzcampo (beer, Heineken) extends a partner of Real Betis Balompié for 2019-2022

Cruzcampo, a Spanish beer brand owned by the Dutch beer company Heineken, has extended its partnership with Real Betis Balompié (LaLiga Santander) for three seasons (2019-2022), announced the club on 26/02/2020. Cruzcampo will continue to have the status of official partner, the second level in…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 176408
• Published on 28/02/20 at 13:20