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©  Lega Serie A
esports/Lega Serie A: UnaHotels (hotel group) becomes a partner of the eSerie A TIM

UnaHotels, an Italian hotel chain, has become a "hospitality partner" of the Lega Serie A for its esports competition the eSerie A TIM, played on the FIFA 21 (EA Sports) video game, announced the Italian professional league on 02/02/2021. "Whether it's digital or physical performance, every…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 207489
• Published on 05/02/21 at 12:24
©  UEFA
UEFA: Molten, ball supplier of the Europa League and Europa Conference League for 2021-2024

Molten, a Japanese equipment manufacturer, has extended as the official match ball supplier of the Europa League for three additional seasons (2021-2024), announced UEFA on 04/02/2021. The new agreement now includes the Europa Conference League, which begins in 2021-22. Molten, a Japanese…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 207421
• Published on 04/02/21 at 15:51
©  FIFA
FIFA: QNB Group becomes an official bank and regional supporter of the 2022 World Cup in Qatar

QNB Group, has become the "official Qatari bank" and regional supporter of the 2022 World Cup in Qatar, announced FIFA on 03/02/2021. The competition will take place in the emirate from 21/11 to 18/12/2022. QNB Group has the status of regional supporter, the third level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 207355
• Published on 04/02/21 at 11:34
©  EA Sports
UEFA: EA Sports (video games, FIFA) extends exclusive licensing rights from 2021-22

EA Sports will retain exclusive licensing rights for UEFA competitions as part of an extended partnership with the European body for several seasons from 2021-22, announced the subsidiary of Electronic Arts on 02/02/2021. The American video game publisher already benefits from the licensing rights…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, esport - gaming
• Article # 207201
• Published on 03/02/21 at 10:20
©  NTF
e-Think Sport: "Our level of attention paid to Team Vitality is strategic" (C. Mazel, adidas)

"We consider Team Vitality as a team in its own right, there is no border between traditional sport and esports. It is a partnership that is activated on products, on campaigns, in shops, that supports a real retail, e-commerce and influence dimension. Together we build a 360 degree partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 207005
• Published on 02/02/21 at 16:59
©  GSW
Global Sports Week: "The key word in terms of commitment is sincerity" (J-B Durier, ASO)

"The key word in terms of commitment is sincerity. And its positive impact will be a great factor of resilience to get out of the crisis that is hitting us. It is a great source of growth," explained Jean- Baptiste Durier, CSR director of Amaury Sport Organization, 02/01/2021. "Great power…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Authorities, Legal, …
• Article # 207121
• Published on 02/02/21 at 15:14
©  LOSC Lille
Ligue 1 Uber Eats: Hua Ti Hui (betting), LOSC Lille's first regional partner for Asia (2020-2023)

Hua Ti Hui (HTH), an Asian sports betting operator, has become a regional partner of LOSC Lille (Ligue 1 Uber Eats) for Asia over the 2020-2023 cycle, announced the club on 30/01/2021. After its first partnership with a South American company in 2019-20 (Midas Trend, cryptomonnaie, BRA), LOSC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 206982
• Published on 02/02/21 at 10:49
©  GSW
Global Sports Week 2021: "multi-country" edition with central hub at the Eiffel Tower 01-05/02/2021

"Global Sports Week is where global sports leaders, cultural influencers, change-makers, athletes and activists gather to shake, shape and share the future of sport across the boundaries of geography, society and business," said the organisers of the event, whose second edition is taking place…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Media Audiences, Ticketing, …
• Article # 206975
• Published on 01/02/21 at 16:34
©  News Tank
e-Think Sport 2021: "Virtual will change role and become an essential building block" (C. Rach, ASO)

"One of the consequences of the health crisis that we are experiencing is that the virtual will change its role: it will become an essential building block, whereas before it was only a complementary element," explained Claude Rach, head of strategy & business development at Amaury Sport…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 206909
• Published on 01/02/21 at 15:24
©  PSG
Paris Saint-Germain: Jordan Brand presents a fourth shirt and collection "inspired by the Milky Way"

Jordan Brand, owned by the American equipment manufacturer Nike, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and has launched a fourth shirt as part of a "Spring-Summer 2021 lifestyle collection," announced the Parisian club on 29/01/2021. "Developed around a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 206835
• Published on 01/02/21 at 10:00