Filter by domain
Filter by year
©  TAG Heuer Porsche Formula E Team
Formula E: Tag Heuer (watchmaker) extends as official timekeeper as part of a "multi-year" deal

The Swiss watchmaking group Tag Heuer has extended its status as official partner (fourth level) and official timekeeper of the Formula E circuit as part of a "multi-year partnership," announced Formula E, the organising body of the electric car racing world championship, on 24/02/2021. Tag…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 209454
• Published on 25/02/21 at 11:24
©  Puma
Puma: a turnover of €5.234bn (-4.9%) and net profit of €78.9m (-69.9%) in 2020

Puma has posted a turnover of €5.234bn for the financial year 2020 (closed on 31/12/2020) which was affected by the Covid-19 pandemic, announced the German group on 24/02/2021. These results are down compared to 2019 (-4.9%), in contrast to the increase in turnover recorded between 2019 and 2018…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Finance, …
• Article # 209473
• Published on 24/02/21 at 16:50
©  D.R.
Sponsorship: support programme for French amateur football signed by Puma, Vbet and SportEasy

SportEasy, a management application dedicated to amateur sports clubs, has teamed up with the German equipment manufacturer Puma and Vbet, a brand of British online sports betting operator Vivaro Limited, to launch "Pariez sur le futur du foot" ("Bet on the future of football"), a sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 209428
• Published on 24/02/21 at 14:00
©  FC Schalke 04
FC Schalke 04: "Expectations not met, Umbro partnership will end a year earlier" (A. Jobst)

The partnership between Umbro and FC Schalke 04 "will end prematurely on 30/06/2022," announced Alexander Jobst, marketing director at FC Schalke 04 (Bundesliga) during the club's digital round table "mitGEredet" on 18/02/2021. "We agreed together to end the partnership one year earlier," said…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 209427
• Published on 24/02/21 at 12:10
©  Lega Serie A
esports/Lega Serie A: Be-Kind (snacks) becomes a partner of the eSerie A TIM

Be-Kind, an American snack company, has become an official partner of the Lega Serie A for its esports competition, the eSerie A TIM, played on the video game FIFA 21 (published by the American company EA Sports), announced the Italian professional league on 23/02/2021. "Just like the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 209387
• Published on 24/02/21 at 11:30
©  FC Bayern Munich
Bundesliga: Therabody (wellness), official partner of FC Bayern Munich from 2020-21

Therabody, an American company specialised in percussive massage equipment and wellness programmes, has become the "official recovery partner" of FC Bayern Munich (Bundesliga) from 2020-21, announced the club on 22/02/2021. Therabody (formerly Theragun) has the status of regional partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 209282
• Published on 23/02/21 at 13:00
©  Erreà
Equipment manufacturers: Erreà launches communication campaign highlighting its antibacterial fabric

Erreà has launching a communication campaign that highlights its new Ti-energy 3.0 fabric "with antiviral and antibacterial properties," announced the Italian equipment manufacturer on 22/02/2021. "A protective bubble that shields and safeguards athletes and sportsmen in all fields. This is…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 209263
• Published on 23/02/21 at 12:25
©  Tennis Australia
Australian Open: Asics, Lacoste, Head… Novak Djokovic's partners celebrate his 18th major title

The Serbian tennis player Novak Djokovic won the 2021 Australian Open against Russian Daniil Medvedev (7-5, 6-2, 6-2) on 21/02/2021. This is his 18th Grand Slam title and a record ninth victory in Australia. Djokovic's partners celebrated this victory notably via Twitter (see below). Among them…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 209204
• Published on 23/02/21 at 10:20
©  D.R.
Australian Open: Tag Heuer, Nike... Naomi Osaka's partners celebrate her 4th major title

The Japanese tennis player Naomi Osaka won the 2021 Australian Open against American Jennifer Brady (6-4, 6-3) on 20/02/2021. This is her fourth Grand Slam title and her second victory in Australia after a first in 2019. Naomi Osaka's partners celebrated the victory via Twitter and Instagram…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 209205
• Published on 23/02/21 at 09:35
©  UEFA
UEFA: Qatar Airways (airline), official sponsor of Euro 2020

Qatar Airways has become a partner and the "official airline" of Euro 2020, announced UEFA on 22/02/2021. Euro 2020 will take place from 11/06 to 11/07/2021. "As a partner of one of the world's biggest sporting events, the Qatar Airways brand will feature prominently across all digital…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 209183
• Published on 22/02/21 at 16:20