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©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 168632
• Published on 22/11/19 at 13:49
©  Booking.com
UEFA: Booking.com offers the chance to win a night at Wembley Stadium for the Euro 2020 final

Booking.com, an online hotel booking platform, is activating its partnership with UEFA and offering a fan competition with a first prize of one night for two people in a changing room at Wembley Stadium (80,000 capacity, London, ENG) for the final (12/07/2020) or semi-finals (07 and 08/07/2020) of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 168586
• Published on 22/11/19 at 10:35
©  ATP
Tennis: Emirates (airline) extends as a "premier partner" of the ATP Tour for 5 seasons (2021-2025)

Emirates, an Emirati airline, has extended its partnership with the Association of Tennis Professionals for five seasons (2021-2025), announced the ATP on 15/11/2019. Emirates has been a partner of the ATP Tour since 2013. Emirates is also a partner of Roland-Garros (FRA), the US Open (USA) and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 168056
• Published on 21/11/19 at 14:14
©  CHRISTOPHMADERER.COM, via Borussia Dortmund
Bundesliga: Puma extends as an equipment supplier of Borussia Dortmund for eight seasons (2020-2028)

The German brand Puma has extended as a partner (first level) and equipment supplier of Borussia Dortmund (Bundesliga) for eight additional seasons (2020-2028), announced the German club on 21/11/2019. "For BVB, the continuation of the existing cooperation between the two companies is a milestone…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 168499
• Published on 21/11/19 at 11:56
©  D.R.
Olympique de Marseille: collaboration with Amazon Web Services "to accelerate the club's innovation"

Amazon Web Services (AWS), a division of the US e-commerce group Amazon that specialises in cloud computing services, is collaborating with Olympique de Marseille (Ligue 1 Conforama) "to support its digital transformation and accelerate the club's innovation," said the French club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 168407
• Published on 21/11/19 at 11:00
©  D.R.
England: Lagardère Sports extends as the marketing agency of The Football Association

Lagardère Sports, a subsidiary of Lagardère Sports & Entertainment, has extended as the marketing agency of The Football Association (The FA) from 2019-20, announced Lagardère on 20/11/2019. The duration of the agreement has not been communicated. "The renewal consolidates a year-long…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 168408
• Published on 21/11/19 at 09:40
©  D.R.
Premier League: Crypto Millions Lotto (bitcoin lottery) partner of Wolverhampton Wanderers FC

Crypto Millions Lotto, a brand of the British company Ofertas365 Limited specialised in bitcoin lotteries, has become a partner of Wolverhampton Wanderers FC (Premier League) from 2019-20, announced the London-based company on 19/10/2019. Crypto Millions Lotto is "the world's biggest bitcoin…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 168410
• Published on 20/11/19 at 17:34
©  airbnb x CIO
IOC: Airbnb (accomodation rental) becomes a TOP partner (first level) until 2028 ($500m/€452m)

Airbnb, an accommodation rental service for individuals, has become a "Worldwide Olympic Partner" and "TOP" partner (first level) of the IOC until 2028, announced the International Olympic Committee on 18/11/2019. The partnership, which covers five editions of the Games over nine years, is valued…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Essentials Sponsors & Partners
• Article # 168194
• Published on 19/11/19 at 16:49
©  Athletic Club
LaLiga Santander: BMW-Lurauto (car dealership), official vehicle of Athletic Club from 2019-20

BMW-Lurauto, a car dealership of the German car manufacturer BMW, has become a partner and official vehicle of Athletic Club (LaLiga Santander) from 2019-20, announced the club on 13/11/2019. BMW-Lurauto has the status of official partner, the third level in the Basque club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 168265
• Published on 19/11/19 at 16:14
©  D.R.
Serie A TIM: Linkem (telecommunications) extends as a partner of Bologna FC for 2019-20

Linkem, an Italian telecommunications company specialised in wireless broadband, has extended its partnership with Bologna FC 1909 (Serie A TIM) for 2019-20, for the second consecutive season, announced the club on 15/11/2019. Linkem will continue to benefit from the status of premium partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 168147
• Published on 19/11/19 at 10:34