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©  Asics
Asics: Carsten Unbehaun succeeds Alistair Cameron as CEO of Asics EMEA on 20/11/2019

Carsten Unbehaun has been named president and CEO of Asics EMEA, according to the Japanese equipment manufacturer on 22/11/2019. Unbehaun took office on 20/11/2019 and succeeds Alistair Cameron as head of the brand. "Since joining Asics EMEA in 2002, Carsten Unbehaun has held a number of…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 168851
• Published on 26/11/19 at 17:15

©  FC Internazionale
Serie A TIM: QQ Music (music streaming platform) becomes a regional partner of Inter Milan in China

QQ Music, a Chinese music streaming platform owned by Tencent Music (a joint venture between the Chinese Internet services group Tencent and the music streaming platform Spotify), has become the "exclusive music platform partner" of FC Internazionale Milano (Serie A TIM) in China from 2019-20…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 168866
• Published on 26/11/19 at 13:20

©  FIFA
FIFA: GWC (logistics) becomes a national supporter of the 2019 Club World Cup in Qatar

GWC, a Qatari logistics company, has become a national supporter of the 2019 Club World Cup in Qatar, according to FIFA on 19/11/2019. The competition will be held in three Qatari stadiums from 11-21/12/2019. GWC has the status of a national supplier (or "national supporter"), the third level…

Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 168816
• Published on 26/11/19 at 12:40

©  Capitalmind
Sporting goods: an international market of $471bn in 2018 (Capitalmind)

"The international sporting goods market, in 2018, represented $471bn (€411.5bn on 31/12/2018), of which more than 30% in the United States ($155bn / €135bn, 32.9%), far ahead of China ($61bn / €53bn, 13%)," stated Alexandre Ebin, partner at Capitalmind, head of the Consumer & Retail sector, on…

Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Legal, …
• Article # 168775
• Published on 26/11/19 at 09:44

©  D.R.
eSports: Gillette (shaving and hygiene) becomes a sponsor of the EA Sports FIFA 20 Global Series

Gillette, the shaving and hygiene brand of the Procter & Gamble group, has become a partner of the "EA Sports FIFA 20 Global Series", an eSports competition organised by FIFA and the American video game publisher, according to the American brand on 22/11/2019. "This Gillette sponsorship will…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 168784
• Published on 25/11/19 at 16:45

©  D.R.
Bundesliga: Beats (audio accessories) extends as an official partner of FC Bayern Munich for 2019-20

Beats by Dr. Dre, an American audio brand of headphones and speakers, owned by Apple, has extended its partnership with FC Bayern Munich (Bundesliga) in 2019-20, announced the club on 22/11/2019. Beats will continue to benefit from the status of official partner, the fourth level in the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 168744
• Published on 25/11/19 at 14:54

©  D.R.
Serie A TIM: Linkem (telecommunications) extends as a partner of ACF Fiorentina for 2019-20

Linkem, an Italian Internet service provider, has extended its partnership with ACF Fiorentina (Serie A TIM) for 2019-20, for the second consecutive season after 2018-19, announced the club on 18/11/2019. Additionally, as a "partner of the future", the Italian brand continues to be the main shirt…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 168763
• Published on 25/11/19 at 14:09

©  Real Madrid CF
Top 5 leagues: main shirt sponsorship generates an average of €10.9m per club in 2019-20 (+11.1%)

94 of the 98 clubs in the European Top 5 leagues (Premier League, LaLiga Santander, Bundesliga, Serie A TIM and Ligue 1 Conforama) have a main shirt sponsor in 2019-20, three more than in 2018-19, as of 12/11/2019. Only four Serie A TIM clubs do not have an annual (full season contract) main shirt…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Finance, …
• Article # 168264
• Published on 25/11/19 at 10:31

©  Formula E
Formula E: Julius Bär (bank) extends as a global partner for two years until 2022-23

Julius Bär has extended its partnership with Formula E for two years, until 2022-23, according to the Swiss private banking group on 22/11/2019. "Over a series of five successive seasons, Julius Baer has activated at each event along with trackside branding and putting their name to Julius…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 168661
• Published on 25/11/19 at 09:50

©  Paris Saint-Germain
Paris Saint-Germain: launch of a website for a naming rights partner to the Parc des Princes

Paris Saint-Germain (Ligue 1 Conforama) has launched a website (namingpartner.psg.fr) dedicated to the search for a naming partner for its stadium, the Parc des Princes (47,929 places), on 21/11/2019. This operation also aims to seek a naming rights partner for the future training centre of the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 168650
• Published on 22/11/19 at 14:54

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