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©  LOSC Lille
Ligue 1 Uber Eats: New Balance extends as equipment supplier of LOSC Lille

New Balance has extended as the official equipment supplier of LOSC Lille (Ligue 1 Uber Eats) as part of a "new long-term commitment," announced the French club on 02/03/2021. New Balance will continue to benefit from the status of major partner, the first level in the club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 210047
• Published on 02/03/21 at 17:20
©  Borussia Dortmund
Bundesliga: BetMGM (betting) becomes a regional partner of Borussia Dortmund in the USA

BetMGM, a sports betting and online gambling operator, belonging to the American global hospitality and entertainment company MGM Resorts International, has become the "exclusive regional partner" of Borussia Dortmund (Bundesliga) in the USA, announced the club on 01/03/2021. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 209998
• Published on 02/03/21 at 15:59
©  D.R.
NBA: PepsiCo (food group) extends as a partner of the North American basketball league

PepsiCo, an American multinational food, snack and beverage group, has extended its partnership with the National Basketball Association (NBA) as part of a "multi-year" agreement, according to specialised media on 01/03/2021. PepsiCo will notably be promoting its Mountain Dew (beverages) and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 209966
• Published on 02/03/21 at 13:39
©  Intermarche
Coupe de France: Intermarché launches a virtual ticket office to support amateur clubs

Intermarché is activating its partnership with the FFF and the Coupe de France via the creation of a virtual ticket office for amateur clubs who host a professional team during the Round of 16 of the 2020-21 Coupe de France (from 05 to 07/03/2021, see below), indicated the French retail group on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Social Responsibility, Sponsors - Partners
• Article # 209897
• Published on 01/03/21 at 17:15
©  NBA Top Shot
Blockchain: a virtual card from a LeBron James dunk sold for $208,000 on NBA Top Shot

A collectable virtual card featuring a video of a LeBron James dunk (Los Angeles Lakers, NBA) was sold for $208,000 (€171,300) on the NBA Top Shot platform on 22/02/2021. Since July 2019, the NBA has been marketing game sequences labeled "Moments" via NBA Top Shot, a platform owned by Dapper…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 209756
• Published on 26/02/21 at 17:00
©  RB Leipzig
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 209738
• Published on 26/02/21 at 15:39
©  Manchester United FC
Manchester United FC: partnership with StarTimes to broadcast MUTV, the club's channel, in Africa

StarTimes, a Chinese audiovisual group established in Africa, has become the official media partner of Manchester United FC (Premier League) for the broadcast of its TV channel MUTV in Africa, announced the English club on 25/02/2021. "StarTimes will distribute MUTV to subscribers in over 30…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital
• Article # 209734
• Published on 26/02/21 at 15:09
©  Tottenham Hotspur
Tottenham Hotspur: partnership with VivoPower (energy) to minimise the club's environmental impact

VivoPower, a London-based company specialised in renewable energy, has become the "official battery technology partner" of Tottenham Hotspur FC (Premier League) until the end of 2021-22, announced the club on 24/02/2021. "Tottenham Hotspur was recently named the English Premier League's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 209683
• Published on 26/02/21 at 11:44
©  Portland Timbers
United States: TikTok (CHN), sleeve sponsor of Portland Timbers (MLS) and Thorns FC (NWSL)

TikTok (Douyin in Asia), a Chinese social network available in more than 150 countries and 75 languages, has become a partner and sleeve sponsor of the Portland Timbers (MLS) and Portland Thorns (NWSL) for several seasons from the 2021 season, announced the two American franchises on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 209681
• Published on 26/02/21 at 11:14
©  Arsenal FC
Premier League: Therabody (wellness), "official recovery partner" of Arsenal FC from 2020-21

Therabody, an American company specialised in percussive massage equipment and wellness programmes, has become the "official recovery partner" of Arsenal FC (Premier League) from 2020-21, announced the club on 24/02/2021. Therabody (previously known as Theragun between 2016 and 2019) has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 209612
• Published on 25/02/21 at 15:03