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©  News Tank
Exclusive e-Think Sport 2021: clubs, leagues, media, and marketing, a 4-gear engine event to start the year

Clubs, leagues, media, and marketing, these were the four main themes addressed during e-Think Sport 2021, the fifth edition of the annual event organized by News Tank Football over four consecutive mornings, from Tuesday 26 to Friday 29/01/2021. In tribute to Gérard Houllier, Ambassador of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 208374
• Published on 16/02/21 at 11:14
©  News Tank
e-Think Sport 2021: clubs, leagues, media, and marketing the 4 themes of a 100% digital event

Clubs, leagues, media, and marketing, these were the four main themes addressed during e-Think Sport 2021, the fifth edition of the annual event organized by News Tank Football over four consecutive mornings, from Tuesday 26 to Friday 29/01/2021. The 2017 and 2018 editions of this conference…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 208373
• Published on 16/02/21 at 10:49
©  Will Cornelius, via Adidas
2020-21 Champions League: adidas and UEFA present the official ball for the final stages

adidas and UEFA have presented the "Final Istanbul 21", the official ball of the final stages of the 2020-21 Champions League, on 15/02/2021. The Round of 16 matches will start on 16/02/2021 with FC Barcelona - Paris Saint-Germain and RB Leipzig - Liverpool FC at 21:00 CET. "A milestone will…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 208428
• Published on 15/02/21 at 17:34
Under Armour: a turnover of $4.47bn (-15%) and net loss of $549.1m in 2020

Under Armour posted a turnover of $4.474bn (€3.64bn on 31/12/2020) for the financial year 2020 hit by the Covid-19 pandemic, down 15% compared to 2019 ($5.26bn, €4.68bn at 31/12/2019), announced the American equipment manufacturer on 10/02/2021. The company founded in 1996 had previously recorded…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 208430
• Published on 15/02/21 at 16:45
©  Real Madrid CF
LaLiga Santander: REPX (fintech), partner of Real Madrid CF in Latin America and the Caribbean

REPX, a UK private equity firm and financial technology company, has become a regional partner of Real Madrid CF (LaLiga Santander) for Latin America (excluding Mexico) and the Caribbean from 2020-21, announced the Spanish club on 11/02/2021. REPX has from the status of regional partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 208372
• Published on 15/02/21 at 13:15
©  Werder
SV Werder Bremen: 188BET (betting) becomes sleeve sponsor, Haake-Beck (beer) extends partnership

188BET, an Asian sports betting operator, has become a "Top sponsor" (third level) and sleeve sponsor of SV Werder Bremen (Bundesliga) "from the beginning of February 2021," announced the club on 12/02/2021. The agreement, worth €1.5m per season, will run until the end of 2022-23, according to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 208292
• Published on 15/02/21 at 10:19
©  Deliveroo
Marketing: Deliveroo delivery staff equipped with jackets and isothermal bags in the colours of PSG

Deliveroo, a British meal delivery service, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and has launched a new PSG-branded equipment for delivery staff who are football fans in the Ile-de-France region, announced the group on 12/02/2021. The limited edition…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 208263
• Published on 15/02/21 at 09:35
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 208261
• Published on 12/02/21 at 15:19
©  Lega Serie B
Italy: BKT (tyres) renews its partnership as title sponsor of the Serie BKT for 2021-2024

Balkrishna Industries Ltd, an Indian manufacturer of off-road tyres, has extended its partnership with the Lega Nazionale Professionisti Serie B in order to remain title sponsor of the Serie B (Italian second division), named the "Serie BKT" since 2018-19, for an additional three seasons…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 208159
• Published on 12/02/21 at 11:59
©  PSG
Ligue 1 Uber Eats: Therabody (wellness), official partner of Paris Saint-Germain from 2020-21

Therabody, an American company specialised in percussive massage equipment and wellness programmes, has become the "official recovery partner" of Paris Saint-Germain (Ligue 1 Uber Eats) from 2020-21, announced the French club on 11/02/2021. Therabody has the status of official partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 208208
• Published on 12/02/21 at 09:35