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©  D.R.
Basketball: Nike launches lifestyle clothing collection for NBA Paris Game 2020

Nike has activated its partnership with the National Basketball Association and launched a collection of lifestyle clothing for the 2019-20 NBA regular season game played at the AccorHotels Arena in Paris (FRA) on 24/01/2019, announced the American sports equipment brand on 29/11/2019. This…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 169532
• Published on 03/12/19 at 17:45
©  Lagardère
Olympique Lyonnais: Hyundai launches digital operation #HyundaiPreums at stadium for supporters

Hyundai Motor France, the French subsidiary of the South Korean automaker, is activating its partnership with Olympique Lyonnais (Ligue 1 Conforama) by launching "#HyundaiPreums", a digital operation in stadium that allows fans to win the two best places in the match, directly pitchside at…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs
• Article # 169516
• Published on 03/12/19 at 16:49
©  West Ham United FC
Premier League: band Iron Maiden launches kits in collaboration with West Ham United

Iron Maiden, a British heavy metal band, has launched a collaboration with West Ham United FC (Premier League) and offers co-branded kits in the colours of the English club that display the logo of the music group on the chest, announced the club on 29/11/2019. This collection is available for…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 169462
• Published on 03/12/19 at 13:44
©  D.R.
LaLiga Santander: Air Europa (airline) shorts sponsor of Real Valladolid CF for 2019-20

Air Europa, an airline of the Globalia group, has become a partner and shorts sponsor of Real Valladolid CF (LaLiga Santander) for 2019-20, announced the club on 29/11/2019. This agreement extends to the 2019-20 Copa del Rey matches as well as to the club's youth team playing in the Liga Promises…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 169361
• Published on 02/12/19 at 14:04
©  Kaletta Bildrechte Lars Kaletta via Hannover 96
2.Bundesliga: HDI (insurance) extends naming rights to Hanover 96's "HDI Arena" until 2021-22

HDI, a German insurance company, has extended its partnership with Hannover 96 (2.Bundesliga) for the naming rights of the "HDI Arena" (49,000 capacity, formerly Niedersachsenstadion) for 2020-2022, announced the German club on 27/11/2019. HDI is a stadium partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 169241
• Published on 29/11/19 at 15:20
©  FC Internazionale
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 169221
• Published on 29/11/19 at 14:25
©  D.R.
LaLiga Santander: Marathonbet (betting), regional partner of Real Madrid in Russia in 2019-20

Marathonbet, a UK-based sports betting operator founded in the Commonwealth of Independent States in 1997, has become a regional partner in Russia of Real Madrid CF (LaLiga Santander) for 2019-20, announced the club on 27/11/2019. Marathonbet has the status of regional partner, the third level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 169194
• Published on 29/11/19 at 11:20
©  Viagogo x StubHub
Ticketing: acquisition of the StubHub (eBay) resale service by its competitor Viagogo ($4.05bn)

eBay has signed an agreement for the acquisitiopon of StubHub, its ticket resale service, to Viagogo, a competing platform, for $4.05bn (€3.68bn), announced the e-commerce group on 25/11/2019. The sale "is expected to close by the end of the first quarter of 2020", subject to approval by the…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing
• Article # 168991
• Published on 28/11/19 at 13:29
©  On
Tennis: Roger Federer becomes a shareholder of the Swiss footwear brand On

Swiss tennis player Roger Federer has become a shareholder of the Swiss brand of running footwear On, announced the company on 23/11/2019. "Roger Federer is joining On not because of any sponsorship, but because of entrepreneurship. He's here to help us shape the future of sports. He is a…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 168855
• Published on 27/11/19 at 15:59
©  D.R.
Bundesliga: Mitel (communication systems), official supplier of VfL Wolfsbourg from 2019-20

Mitel, a company specialised in business communication systems (cloud technology), has become a partner of VfL Wolfsburg (Bundesliga) from 2019-20, announced the Canadian group on 26/11/2019. Mitel has the status of official supplier, the sixth level in the German club's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 168981
• Published on 27/11/19 at 15:00