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China: Mesut Özil (Arsenal) removed from PES 2020 video game (Konami) after his political comments

The German player Mesut Özil (Arsenal FC, Premier League) has been removed from the Chinese version of the efootball video game Pro Evolution Soccer 2020 of Konami, the Japanese publisher of the game announced on 18/12/2019, following comments by the player (see below) published on his Twitter and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 171064
• Published on 20/12/19 at 17:00
©  D.R.
Premier League: Acronis (cyber protection), official partner of Liverpool FC from 2019-20

Acronis, a Swiss company specialised in computer storage and data protection, has become a "global cyber backup and storage partner" of Liverpool FC (Premier League) as part of a multi-year agreement from 2019-20, announced the English club on 29/12/2019. Acronis has the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 171058
• Published on 20/12/19 at 15:00
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 171055
• Published on 20/12/19 at 14:35
©  D.R.
Brazil: Umbro, equipment supplier of Santos FC and Fluminense for 2020 (6 clubs in 2019)

Umbro, a brand of English origin licensed by the Royer Group based in New York (USA), has extended its partnership with Santos FC (Brasileirão Serie A) as a partner (first level) and equipment supplier for an additional season (2020), according to the Brazilian club's on 13/12/2019. Umbro has been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 170915
• Published on 20/12/19 at 12:49
©  NTF
News Tank Football: the Top 20 most read sponsorship / marketing articles of 2019

Real Madrid extending with adidas for €110m per year, Liverpool FC switching from New Balance to Nike in the future, Budweiser associating with both the Premier League and LaLiga, and IMG becoming the exclusive partner of Bundesliga International... These are some of the key events of 2019 covered…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 170882
• Published on 18/12/19 at 17:19
©  D.R.
eSports: Deutsche Telekom acquires 25% of SK Gaming (GER)

Deutsche Telekom, a German telecommunications operator, has acquired a 25% stake of the eSports organisation SK Gaming, according to the German team based in Cologne, on 17/12/2019. Deutsche Telekom is the first telecommunications operator to become a shareholder of an eSports club. Partner and…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 170788
• Published on 18/12/19 at 15:32
©  D.R.
Italy: Coca-Cola (beverages) acquires the naming rights to the 2019-20 Supercoppa Italiana

The Coca-Cola Company, an American beverage manufacturer, has become a partner of the Lega Serie A and has acquired the naming rights to the 2019-20 Supercoppa Italiana which becomes the "Coca-Cola Supercup", according to the the Italian body on Twitter on 17/12/2019. The Italian…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Essentials Sponsors & Partners
• Article # 170811
• Published on 18/12/19 at 13:09
Investments: Bruin Sports Capital to acquire a "majority stake" in Two Circles

Bruin Sports Capital, an American investment fund specialised in sport, is acquiring, from WPP, a company specialised in advertising and communication, "a majority stake" in Two Circles, according to the British marketing research agency on 16/12/2019. The agreement is "subject to the regulatory…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 170713
• Published on 17/12/19 at 16:14
©  D.R.
LaLiga: Dream11 (fantasy leagues), regional partner of the Spanish league in India (2019-2024)

Dream11, an Indian company that develops and hosts fantasy sports league platforms, has become a regional partner of LaLiga for five seasons (2019-2024), on 13/12/2019. This is the second agreement signed by the Spanish league with an Indian company, following the global partnership concluded with…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 170714
• Published on 17/12/19 at 15:42
©  D.R.
European Top 5: 78 of the 98 clubs have a sleeve sponsor in 2019-20 (+11.4% from 2018-19)

78 of the 98 clubs (79.5%) in the European Top 5 (Premier League, LaLiga Santander, Bundesliga, Serie A TIM and Ligue 1 Conforama) have a sleeve sponsor in 2019-20, 11.4% more than in 2018-19 (70 clubs) on 06/12/2019. In total, there are 79 contracts (Stade de Reims has two sleeve sponsors) from…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 169844
• Published on 17/12/19 at 11:32