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©  MGM Resorts
NBA: first major league in North America to enter into a sports betting partnership (MGM Resorts)

MGM Resorts, an American chain of hotels and casinos, has become the official gaming partner of the National Basketball Association and the WNBA, on 31/07/2018. A contract of at least $25m (€21.6m on 06/08/2018) over three seasons (2018-2021) has been reported by the North American sports media…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Legal, …
• Article # 126431
• Published on 07/08/18 at 15:44
©  Sevilla FC
LaLiga: betfair (sports betting) becomes a sleeve and training kit sponsor of Sevilla FC (2018-2020)

betfair, a British online sports betting and gambling operator, has become an official partner of Sevilla FC (LaLiga Santander) for two seasons (2018-2020) on 02/08/2018. This is a second level agreement in the sponsorship hierarchy of the Andalusian club. As part of the deal, the betfair…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 126430
• Published on 07/08/18 at 14:30
©  Manchester United FC
Premier League: Melitta (coffee) upgrades to global partner of Manchester United FC for 2018-19

Melitta, part of Melitta Group and official coffee partner of Manchester United FC (Premier League) has upgraded to become a global partner for the 2018-19 season, according to the club on 03/08/2018. The value of the partnership has not yet been communicated. The partnership is the second…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 126415
• Published on 07/08/18 at 13:19
©  AS Roma
AS Roma: Francesco Calvo (FC Barcelona) becomes chief revenue officer from September 2018

The Italian Francesco Calvo has been appointed chief revenue officer of AS Roma (Serie A TIM) from September 2018, according to the Italian club on 02/08/2018. Calvo has held a similar position at FC Barcelona (LaLiga Santander) since October 2015. Prior to this, Francesco Calvo served as…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Sporting Goods & Brands, …
• Article # 126426
• Published on 07/08/18 at 10:25
©  FC Schalke 04
Bundesliga: R+V Versicherung (insurance) extends as a premium partner of FC Schalke 04 until 2023

The German insurance company R+V Versicherung has extended its partnership with FC Schalke 04 (Bundesliga) for four seasons (2019-2023), on 30/07/2018. The insurance company has the status of premium partner, the second level in the sponsorship hierarchy of the German club. R+V Versicherung…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 126398
• Published on 06/08/18 at 15:19
©  Manchester City
Premier League: Turtle Beach (headsets) becomes a partner of Manchester City eSports

Turtle Beach, an American manufacturer of headsets and audio accessories for video games, has become a partner of Manchester City FC's (Premier League) eSports team, according to the club on 01/08/2018. This is the first sponsorship agreement for Manchester City eSports. "The new partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, esport - gaming
• Article # 126367
• Published on 06/08/18 at 10:45
©  Paris Saint-Germain
Paris Saint-Germain: airline Emirates will not extend its shirt sponsorship contract beyond 2019

"By mutual agreement with the club, Emirates will not renew its sponsorship contract with Paris Saint-Germain (Ligue 1 Conforama)" beyond 2018-19, announced the Dubai airline company  (United Arab Emirates) to News Tank Football on 03/08/2018. Emirates, with its slogan "Fly Emirates", has…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 126365
• Published on 06/08/18 at 10:14
©  The FA
England: Mitre (equipment manufacturer) becomes the official ball for FA competitions for 2018-2021

The British sports equipment manufacturer Mitre has become the official football supplier of the competitions organised by The FA, the English Football Association, on 01/08/2018. The agreement covers a period of three seasons (2018-2021). Mitre will supply the "Miter Delta Max" ball and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 126342
• Published on 03/08/18 at 16:50
©  SBOBET
Bundesliga: SBOBET (sports betting) becomes regional partner of Borussia Dortmund in Asia until 2020

SBOBET, the brand of sports betting and online gambling operator Celton Manx, registered in the Isle of Man, has become a regional partner of Borussia Dortmund (Bundesliga) in Asia for two seasons (2018-2020) on 31/07/2018. As part of the agreement, SBOBET will be able to use the image of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 126165
• Published on 02/08/18 at 12:00
©  The Metrics Factory
2018 World Cup: "Social networks, a springboard for supporting partnerships" (Q. Gressien)

"Few official sponsors were not active at all, during the World Cup, in all 32 qualified countries. If this seems logical today, it was not necessarily the case in previous editions. The brands understood that social networks offered them a springboard for supporting their partnerships beyond the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Agencies, …
• Article # 125656
• Published on 02/08/18 at 11:20