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©  Watford FC
Premier League: adidas to replace Dryworld as kit supplier of Watford from 2017-18

The German brand adidas will become the kit supplier of Watford FC (Premier League) for the 2017-18 season, the English club announced on 06/12/2016. The annual amount could be between £1m and £1.5m (between €1.2m and €1.8m as of 12/12/2016) and the partnership would cover a period of three…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 82989
• Published on 14/12/16 at 17:16
©  FC Barcelona
LaLiga Santander: Scotiabank becomes regional partner of FC Barcelona in North and South America

The Canadian bank Scotiabank has become a regional partner of FC Barcelona (LaLiga Santander) in North and South America for three seasons (2016-2019), with two additional optional seasons, on 07/12/2016. This is the first partnership by the trade office Barça in New York (USA), inaugurated on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 83050
• Published on 14/12/16 at 16:15
©  LFP
France: Fiat Tipo becomes official partner and official vehicle of the Coupe de la Ligue (2016-2018)

Fiat Tipo, a model of the Italian automaker Fiat, has become an official partner and the official vehicle of the Coupe de la Ligue for two seasons (2016-2018), announced the LFP on 12/12/2016. As an official partner, Fiat Tipo will have visibility in the stadiums (LED panels, fixed advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 83109
• Published on 14/12/16 at 15:29
©  The FA
The FA: Nike to continue as kit supplier of the England national teams until 2030 (press)

The American sports equipment brand Nike will continue as the FA's kit supplier for another 12 years (2018-2030), for a total of £400m (€475m at 09/12/2016), or £33.3m (€39.5m) per season, according to British media on 06/12/2016, and cited by a source within the French Football Federation. Nike…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 82941
• Published on 13/12/16 at 10:34
©  Atlético de Madrid
LaLiga: Wanda acquires the naming rights to the new Atletico Madrid stadium, Wanda Metropolitano

Wanda, the Chinese conglomerate specialising in tourism, hospitality, and entertainment, has acquired the naming rights to the new stadium of Club Atlético de Madrid (Laliga Santander), on 09/12/2016. The stadium of 67,000 seats, which has a construction cost of €195m and will be inaugurated in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 82887
• Published on 12/12/16 at 16:30
©  Lagardère Sports
Ligue 1: South Korean Hyundai (automobiles) becomes official car of OGC Nice for 2016-2018

IMAC 2, a car dealership of the South Korean brand Hyundai based in Nice and the French Riviera, has become an official supplier to OGC Nice (Ligue 1) for two seasons (2016-2018), announced on 07/12/2016. This agreement makes Hyundai the official car of the Riviera club."IMAC 2 will have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 82632
• Published on 12/12/16 at 16:11
©  FFF
FFF: Nike extends its supplier contract for the French national teams for eight years (2018-2026)

The American brand Nike has extended as the equipment supplier of the FFF for the 2018-2026 period, on 08/12/2016. The equipment brand, which has provided the match and training kits of French football since 2011, won after the consultation regarding the selection of a sporting goods provider for…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 82749
• Published on 09/12/16 at 12:35
©  Wuaki TV
Spain: Wuaki.tv (Rakuten) launched an offer with beIN Connect ahead of Barça-Real for €12.99/month

Wuaki.tv, the Spanish platform for video streaming on the internet, mobile devices, and connected TVs, has partnered with the pay-TV group beIN Media Group, on 29/11/2016. The agreement allowed Wuaki.tv, a platform of the Japanes Rakuten group, to launch a joint offer with beIN Connect for a…
Domain(s): Sponsors & Partners, Media
• Category(ies): Agencies, Digital, Rights Acquisitions
• Article # 82732
• Published on 09/12/16 at 10:30
©  sslazio.it
Serie A TIM: Italian sports equipment brand Macron should extend with SS Lazio until 2022 (press)

The Italian sports equipment brand Macron should renew, for five seasons (2017-2022), its kit supplier partnership with SS Lazio (Serie A TIM), according to Gianluca Pavanello, CEO of Macron, on 02/12/2016. Macron has supplied the Roman club team since 2012-13. The annual amount is estimated at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 82538
• Published on 08/12/16 at 17:55
©  nordphoto
Bundesliga: Wiesenhof (food) continues as shirt sponsor of Werder Bremen until 2017-18

Wiesenhof, German brand specialising in meat products and frozen foods, has continued its partnership as the main shirt sponsor of SV Werder Bremen (Bundesliga) until 2017-18, on 02/12/2016. The extension, for a contract which was set to expire at the end of the 2016-17 season, was negotiated by…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 82619
• Published on 08/12/16 at 12:20