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©  Olympique de Marseille
France: Mutuelles du Soleil becomes main shirt sponsor of Marseille for 2016-17 Coupe de la Ligue

The Mutuelles du Soleil group (insurance) has become the main shirt sponsor of Olympique de Marseille (Ligue 1) for the club's Coupe de la Ligue matches during the 2016-17 season, on 25/10/2016. Olympique de Marseille will play in the 2016-17 French league cup with its "third" kit, showing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 79329
• Published on 26/10/16 at 15:29
©  Real Sociedad
LaLiga Santander: Kutxabank (bank) extends its partnership with Real Sociedad until 2026-27

The Spanish banking group Kutxabank has extended its partnership with Real Sociedad (LaLiga Santander) until 2026-27, the club announced on 16/10/2016. This agreement, currently standing at a period of 10 years, may be subject to revision after five years. Kutxabank has been a partner of Real…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 79010
• Published on 26/10/16 at 09:17
©  FC Nantes
France: Flamino (energy materials) main sponsor of FC Nantes for the Coupe de la Ligue in 2016-17

Flamino (Dubreuil group), a combustible energy and DIY supplies chain, has become the main sponsor of FC Nantes (Ligue 1) for the 2016-17 Coupe de la Ligue, on 19/10/2016. "Partnering with the eight-time champion of France in a national competition will allow us to increase our exposure to our…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 79157
• Published on 25/10/16 at 16:50
©  New Balance
Premier League: Jürgen Klopp, manager of Liverpool FC, becomes an ambassador of New Balance

Jürgen Klopp, the German manager of Liverpool FC (Premier League), became an ambassador of the American brand New Balance on 19/10/2016. New Balance is also the kit supplier of the English club since 2012-13 (first under the Warrior brand, a subsidiary of New Balance, from 2012 to 2015, then with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 79085
• Published on 24/10/16 at 15:20
©  INWEGO
Digital: Inwego launches subscription that gives users access to unlimited sporting events (Atlanta)

Inwego (mobile application) has launched a monthly subscription which will allow users unlimited access to attend several sporting events organised in Atlanta (Georgia, USA). The city of Atlanta, host of the 1996 Summer Olympics, is the first market to offer this kind of multi-sports service…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 79019
• Published on 24/10/16 at 10:09
©  Paris Saint-Germain / Le Bijou Parisien
Merchandising: Paris Saint-Germain launch limited edition collections with Parisian designers

Paris Saint-Germain (Ligue 1) presented limited edition collections with Parisian fashion and accessories brands, on 18/10/2016. "Through these collaborations, Paris Saint-Germain honours the DNA of its city, which is always trendy and avant-garde, and continues to build a bridge between fashion…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 78959
• Published on 21/10/16 at 17:10
©  EIDAN RUBIO / RFEF
Copa del Rey: automobile manufacturer Seat extends as an official sponsor until 2018

The Spanish automobile manufacturer Seat has extended its agreement as an official sponsor of the Copa del Rey for two seasons (2016-2018), announced the company and the RFEF on 14/10/2016. The subsidiary of the German group Volkswagen has been an official sponsor of the final of the Spanish Cup…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 79016
• Published on 21/10/16 at 14:59
©  Nike
France: FFF to launch tender for the post-2018 World Cup kit supplier contract on 02/11/2016

FFF will launch, on 02/11/2016, the tender for the kit supplier contract for the French national teams, which will start after the 2018 World Cup, in July 2018. The process is being written and managed by the law firm Clifford Chance in Paris (FRA). The American brand Nike currently equips the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Authorities, …
• Article # 78975
• Published on 21/10/16 at 10:40
©  Malaysia Airlines
Premier League: Malaysia Airlines becomes an official partner of Liverpool FC (2016-2019)

The Malaysian airline company Malaysia Airlines has become the official airline of Liverpool FC (Premier League) for three seasons (2016-2019), beginning on 11/10/2016. Malaysia Airlines replaces the Indonesian airline Garuda Indonesia, which was the club's partner since 2012. With this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 78904
• Published on 21/10/16 at 09:15
©  Arsenal FC
Premier League: Octopus Energy (solar) becomes an official partner of Arsenal FC in the UK

The British company Octopus Energy, specialising in the production and distribution of solar energy, has become the official energy partner of Arsenal FC (Premier League) in the United Kingdom, announced the club on 14/10/2016. The duration of this agreement was not disclosed. With this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 78845
• Published on 20/10/16 at 09:05