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©  nordphoto
Bundesliga: Wiesenhof (food) continues as shirt sponsor of Werder Bremen until 2017-18

Wiesenhof, German brand specialising in meat products and frozen foods, has continued its partnership as the main shirt sponsor of SV Werder Bremen (Bundesliga) until 2017-18, on 02/12/2016. The extension, for a contract which was set to expire at the end of the 2016-17 season, was negotiated by…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 82619
• Published on 08/12/16 at 12:20
©  AS Roma
Serie A TIM: Nissan (automobiles) becomes premium partner of AS Roma in 2016-17

Nissan Italy, the Italian subsidiary of the Japanese automaker, has become a premium partner of AS Roma (Serie A TIM) for the remainder of the 2016-17 season, on 29/11/2016. This is a second-level partnership in the sponsorship pyramid for the Roman club. Nissan and AS Roma will focus their…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 82234
• Published on 06/12/16 at 17:08
©  LaLiga
LaLiga: Microsoft becomes official technology partner of the Spanish Professional Football League

The US information technology group Microsoft has become the official technology partner of LaLiga, announced the Spanish Professional Football League on 30/11/2016. Terms of the deal were not disclosed. This is "a global alliance that seeks to transform the experience of football fans through…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 82329
• Published on 06/12/16 at 17:07
©  LaLiga
LaLiga: Stihl (garden equipment) official partner of the Spanish Professional Football League

The Spanish subsidiary of Stihl, the German manufacturer of garden equipment and tools, became an official partner of LaLiga, announced the Spanish Professional Football League on 29/11/2016. Terms of the deal were not disclosed. Stihl gets visibility on the 3-D panels situated behind the goals in…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Authorities, Marketing - Communication, …
• Article # 82247
• Published on 05/12/16 at 17:59
©  Orange
eSports: Orange becomes a partner of the Spanish professional video games league until 2018

The French telecommunications group Orange has become the main partner of the "Liga de Videojuegos Profesional", the professional eSports League in Spain, until 2018, the two entities announced on 29/11/2016. With this agreement, Orange becomes the naming partner of the Gamergy event: this…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 82197
• Published on 01/12/16 at 16:40
©  Codere Apuestas
LaLiga: Codere Apuestas becomes official betting partner of Real Madrid CF (2016-2019)

Codere Apuestas, a Spanish sports betting operator, became an official partner of Real Madrid CF (LaLiga Santander) for three seasons (2016-2019), the club announced on 23/11/2016. This partnership gives Codere Apuestas the status of official betting company of Real Madrid.Codere Apuestas succeeds…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 82043
• Published on 01/12/16 at 10:55
©  Konami
Konami: striker Pierre-Emerick Aubameyang (GAB), ambassador of the PES franchise video games

The Gabon international Pierre-Emerick Aubameyang became an ambassador for the video game franchise PES (Pro Evolution Soccer), produced by the Japanese video game maker Konami, on 24/11/2016. The Borussia Dortmund (Bundesliga) striker will promote the flagship game of the series, PES 2017, its…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication, …
• Article # 81915
• Published on 30/11/16 at 17:18
©  Borussia Dortmund
Bundesliga: APLUS (credit company) becomes "credit card" partner of Borussia Dortmund in Japan

APLUS Co., Ltd., Japanese credit company, has become a regional partner of Borussia Dortmund (Bundesliga) in Japan, on 17/11/2016. The duration of the partnership, which makes APLUS the "credit card" partner of Dortmund in Japan, was not disclosed. As part of the agreement, APLUS will prodice two…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 81919
• Published on 29/11/16 at 16:52
©  MHSC
Ligue 1: Mutuelles du Soleil acquire the training centre naming rights of Montpellier HSC until 2021

The French insurance group Mutuelles du Soleil has acquired the naming rights to the Montpellier HSC (Ligue 1) training centre, on 09/11/2016. The infrastructure, located in Geraardsbergen, now bears the name of "Centre d’entraînement Bernard-Gasset Mutuelles du Soleil". The contract is for five…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Stadiums, …
• Article # 81874
• Published on 28/11/16 at 13:39
©  Montpellier HSC
Ligue 1: Nike extends as the kit supplier of Montpellier HSC for 2018-2026 (eight seasons)

The American brand Nike will continue as the kit supplier Montpellier HSC (Ligue 1) until 2025-26, announced on 23/11/2016. The two parties have been linked since 2000-01, and had previously extended their contract in May 2013 to the end of the 2017-18 season.Nike and MHSC are therefore adding…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 81744
• Published on 25/11/16 at 11:30