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©  Manchester United
Premier League: adidas most present kit supplier in 2016-17 (5 clubs) for the 3rd consecutive year

With five of the 20 clubs (25%) under contract (Manchester United FC, Chelsea FC, Sunderland AFC, West Bromwich Albion FC, Middlesbrough FC), the German sports equipment brand adidas is the most represented kit supplier in the Premier League for the 2016-17 season. As in 2014-15 (five clubs) and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 76350
• Published on 15/09/16 at 15:14
Ligue 1: Nice and Allianz organise a free shuttle service to get fans to the Allianz Riviera

The German insurance company Allianz, who acquired the naming rights to the OGC Nice stadium on 23/07/2012, is offering a free shuttle service between the MIN (market of national interest, near the airport) car park and the Allianz Riviera stadium (36,178 seats), for every matchday, beginning with…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Stadiums, …
• Article # 76323
• Published on 15/09/16 at 11:04
©  OGC Nice
Ligue 1: Chinese travel company Ctrip main shirt sponsor of OGC Nice in 2016-17 Europa League

The Chinese travel company Ctrip has become the main shirt sponsor OGC Nice (Ligue 1) for the club's games in the 2016-17 Europa League, the club announced on 11/09/2016. Nice begin their European campaign against FC Schalke 04 (Bundesliga) at the Allianz Riviera, on Thursday, 15/09/2016 (Group I…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 76232
• Published on 14/09/16 at 11:14
©  Sangemini
Serie A: Sangemini (mineral water) becomes an official supplier to AS Roma for the 2016-17 season

Sangemini, an Italian mineral water brand, became the official water of AS Roma (Serie A TIM) for the 2016-17 season, announced multiple Italian media outlets on 05/09/2016. The agreement makes Sangemini an official supplier to the club, a 5th level partnership in the sponsorship pyramid of AS…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 76183
• Published on 14/09/16 at 09:15
©  Olympique Lyonnais
France: Olympique Lyonnais become a shirt sponsor of the LHC Lions ice hockey team for 2016-17

Olympique Lyonnais (Ligue 1) became a major partner and shirt sponsor of the Lyon Hockey Club (LHC) Lions (French hockey first division) for the 2016-17 season, announced the Lyon football club on 08/09/2016. Olympique Lyonnais will receive visibility not only on the LHC Lions jersey, but also on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 76182
• Published on 13/09/16 at 13:54
©  Manchester United
Premier League: Apollo Tyres (tyres) extends as global sponsor of Manchester United for three years

The Indian tyre manufacturer Apollo Tyres has extended its partnership with Manchester United FC (Premier League) and expanded it by becoming a global sponsor of the club for the 2016-2019 period, on 08/09/2016. Apollo Tyres is a partner of Manchester United for three seasons. The company was a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 76124
• Published on 13/09/16 at 09:10
©  ISL
Sports betting: Sportradar partners with the Hero Indian Super League for the 2016-17 season

The Hero Indian Super League, the Indian professional football league, is working with the Swiss company Sportradar for the monitoring of sports betting and supplying sports data for the 2016-17 season, stated the ISL on 06/09/2016.Sportradar's mission is to monitor sports betting related to the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 76081
• Published on 12/09/16 at 13:29
©  Winamax
Ligue 1: Winamax launches its "Jeu de l’Entraîneur" ("Manager Game"), first of its kind in France

Winamax, a French betting and gambling operator, launched the 2016-17 edition of its "Jeu de l’Entraîneur" ("Manager Game"), a football management simulation game, on 07/09/2016. Winamax had already proposed such a game during Euro 2016, using the 24 qualified national teams. The game for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 75952
• Published on 12/09/16 at 12:39
©  FAW
Wales: adidas extends its deal with the Welsh Federation for four seasons (2016-2020)

The German sports equipment brand adidas has extended its kit supplier partnership with the Football Association of Wales for four seasons (2016-2020) on 07/09/2016. In 2013, adidas succeeded the American brand Umbro (2010-2013) as the kit supplier for the Welsh national team. This is the most…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 75992
• Published on 09/09/16 at 13:04
©  Würth
UEFA: Würth becomes the seventh and last official sponsor of qualification for the 2018 World Cup

Würth, a German group specialising in the manufacturing and marketing of mounting and fastening materials for professionals, has been named the seventh and final official sponsor of the qualification phase of the European zone for the 2018 World Cup, announced UEFA on 08/09/2016.As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Authorities, Marketing - Communication, …
• Article # 75951
• Published on 09/09/16 at 11:40