Sponsors & Partners: archives (page 671/935)

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MLB: The Honest Company launches a range of baby diapers in the colours of six franchises

The Honest Company has partnered with Major League Baseball for the creation of a range of diapers called "Born a Fan" in the colours of a franchises, announced the US group which specialises in the production of organic products for hygiene and beauty, on 28/03/2017. These diapers, produced in…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 90721
• Published on 06/04/17 at 18:44

Southampton FC: shirt sponsor Virgin Media pays £10 for each ticket for fans to travel to Chelsea

Virgin Media, the main shirt sponsor of Southampton FC, will pays £10 (€11.50) for each ticket on sale for the club's fans to travel to the game against Chelsea FC (Matchday 34 of the Premier League), which will be played at Stamford Bridge (41,663 capacity) in London (ENG) on 25/04/2017. The 1512…

Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Marketing - Communication
• Article # 90280
• Published on 05/04/17 at 18:32

UK: Vauxhall to end its partnerships with the "Home Nations" federations after the 2018 World Cup

Vauxhall Motors, now owned by PSA since 06/03/2017, will cease to be the main partner of the "Home Nations" football federations, the English FA, the Scottish FA, Football Association Wales, and the Northern Irish FA, following the 2018 World Cup, the British automaker announced on…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 90614
• Published on 05/04/17 at 18:16

Outdoor: the Canadian Kit Ha named director of marketing for the brand Odlo

The Canadian Kit Ha has been named the marketing director of the Odlo brand, announced the Swiss manufacturer of outdoor clothing, and running, cycling, and training wear, on 27/03/2017. This is a new feature in the organisational structure of Odlo. Kit Ha is under the direct responsibility of…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 90472
• Published on 05/04/17 at 18:10

Bundesliga: Hoffenheim first German club to announce a shirt sleeve sponsor, proWIN (2017-2019)

proWIN, a German company specialising in direct sales, has expanded its partnership to become the shirt sleeve sponsor TSG 1899 Hoffenheim (Bundesliga), on 03/04/2017. TSG Hoffenheim thus become the first German club to announce the signing of a sleeve sponsor. The DFL authorised the marketing of…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 90737
• Published on 05/04/17 at 10:14

Ligue 1: Bistro Regent (restaurants) becomes shirt sponsor of Bordeaux for away games until 2018-19

The chain of restaurants Bistro Regent has becomes a "main partner" and the primary shirt sponsor for away games, and back of the shirt sponsor for home games of FC Girondins de Bordeaux (Ligue 1), announced Marc Vanhove, the founder of the French company, on 31/01/2017. The contract runs until…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 90485
• Published on 04/04/17 at 10:04

Bundesliga: Software AG, Merck, and Entega extend with SV Darmstadt 98 through 2019-20

The German software and IT solutions company Software AG will continue as a major sponsor and main shirt sponsor of SV Darmstadt 98 (Bundesliga) for two seasons, until 2019-20. Software AG, which had previously extended with SV Darmstadt 98 for three additional seasons on 18/03/2015, pays an…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Social Responsibility, …
• Article # 90458
• Published on 03/04/17 at 18:00

China: Tag Heuer (watchmaker) becomes official watch of the Chinese national team

The Swiss watchmaker Tag Heuer has become the official watch of the Chinese Football Association (CFA) and the Chinese national team, on 20/03/2017. Neither the duration of the partnership, the amount, nor the activation programme have been disclosed. Tag Heuer has been the official timekeeper and…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 90457
• Published on 03/04/17 at 12:09

Bundesliga: Daniel Herlet named director of sponsorship for Eintracht Frankfurt

Daniel Herlet, 39 years old, has been named the new director in charge of sponsorship for Eintracht Frankfurt (Bundesliga) since January 2017, announced the German club on 24/03/2017.Daniel Herlet previously worked, since 2013, at Sky Deutschland and notably at the post responsible for sports…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 90519
• Published on 03/04/17 at 09:40

LaLiga Santander: Selected (clothing) extends its fashion partnership with Malaga CF

The Danish fashion brand Selected has extended its partnership with Malaga CF (LaLiga Santander), on 15/03/2017. This is a 4^th level partnership in the sponsorship hierarchy of the club. Selected will now also outfit the technical staff during matches and club events, whereas before only players…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 90300
• Published on 31/03/17 at 17:09