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Bundesliga: Bavarian beer brand Paulaner extends with Bayern Munich until 2020-21

The Munich-based brewer Paulaner has extended its partnership with FC Bayern Munich (Bundesliga) for five seasons (2016-17 to 2020-21), the club announced on 08/07/2015. The agreement is estimated at €3.5m per season. The brand will continue to receive visibility on the LED advertising boards and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46761
• Published on 09/07/15 at 12:45
©  FCB
Liga BBVA: Intel breaks contract with FC Barcelona, Toshiba Medical Systems becomes a partner

The IT group Intel will end its sponsorship deal with FC Barcelona (Liga BBVA) at the end of the 2014-15 season. Intel had signed a five-season agreement (2013-14 to 2017-18) in December 2013 to display its logo inside the Barcelona shirt and to develop the fan experience at the Camp Nou, through…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46710
• Published on 09/07/15 at 10:53
©  D.R.
New shirt sponsors and partners of European clubs for 2015-16

If June and July may be more visible as "transfer season", this time period is also quite clearly "sponsor season" for football clubs.Please find here a selection of new partners for clubs around Europe, with a specific focus on new (or extended) shirt sponsorship agreements.
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 46722
• Published on 08/07/15 at 18:59
©  D.R.
Ligue 2: Chinese group Ledus, new owner of FC Sochaux, will also be its shirt sponsor in 2015-16

The Chinese group Ledus (specialising in LED lighting systems and company-owned Tech Pro Technology Development), the new 100% owner of FC Sochaux-Montbéliard (Ligue 2), will also be the main shirt sponsor for the season 2015- 16, the club announced on 06/07/2015. Ledus became the first Chinese…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46668
• Published on 08/07/15 at 17:50
©  D.R.
Serie A: Pirelli will display its Driver brand on the Inter Milan shirt for away matches in 2015-16

The Italian tyre brand Pirelli will display Driver, its international tyre brand, on the shirt of FC Internazionale Milano (Serie A TIM) for the 2015-16 season, the club announced on 07/07/2015. "This brand won’t replace Pirelli, but will worth together with Pirelli. We want that to be clear…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46615
• Published on 08/07/15 at 11:20
©  D.R.
Premier League: SAP (IT and software) becomes a partner of Manchester City and the CFG clubs

SAP, the German IT software design group, has become a partner of CFG (City Football Group, the conglomerate which owns the majority shares of Manchester City FC, New York City FC, Melbourne City FC and a minority stake in Yokohama F Marinos), announced both parties on 07/07/2015. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 46610
• Published on 08/07/15 at 10:30
©  D.R.
Chinese Dalian Wanda Group completes the acquisition of Infront Sports & Media for €1.05 billion

The Dalian Wanda Group, a Chinese conglomerate specialised in the areas of entertainment, hospitality and real estate, has completed the acquisition, from the British private equity fund Bridgepoint, a majority share of the capital of the Swiss marketing and media agency Infront Sports & Media AG…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Finance, Legal, …
• Article # 46608
• Published on 08/07/15 at 09:43
©  D.R.
Switzerland: Grasshopper Zurich to change its shirt sponsor at half-time of its matches in 2015-16

The Grasshopper Club Zürich (Raiffeisen Super League, the Swiss first division) will change its main shirt sponsor at half-time of its matches during the 2015-16 season, the club announced on 30/06/2015. The club will display the architectural firm Anliker Ducksch in the first period, and then the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46560
• Published on 07/07/15 at 17:28
©  D.R.
Serie A: the mineral water brand Acqua Fiuggi partners with AS Roma until 2017-18

The mineral water brand Acqua Fiuggi has partnered with AS Roma (Serie A TIM) for three seasons (2015-16 to 2017-18), the club announced on 02/07/2015. Acqua Fiuggi, a brand based in the Lazio region -- the region of Rome -- gets advertising board visibility at the Trigoria training centre and at…
Domain(s): Sponsors & Partners
• Article # 46525
• Published on 07/07/15 at 14:19
Bundesliga: footwear brand Lloyd becomes a partner of VfL Wolfsburg in 2015-16

The footwear brand Lloyd has become a partner of VfL Wolfsburg (Bundesliga) for the 2015-16 season, the club announced on 01/07/2015. The German brand had already been a partner of the club in 2011-12. Lloyd will be exhibited on the walls of post-match interview area, the LED advertising boards…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46499
• Published on 07/07/15 at 12:40