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France: Dentsu Aegis Network will market title sponsorship of Ligue 1, Sport&Co will market Ligue 2

The international communications agency Dentsu Network Aegis will be responsible for marketing the title sponsorship rights of Ligue 1, announced the French LFP on 29/06/2015. "Within our network, this mission will notably be handled by psLive, our sports marketing and brand activation arm in…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 45729
• Published on 29/06/15 at 17:38
©  News Tank
Analysis of the shirt sponsorship market in Europe in 2014-15

At the end of the 2014-15 European football season, many clubs are already assessing their shirt sponsor partners. Please find below all the analysis from News Tank Football about this key sponsorship space, including a detailed "tank" dossier (see bottom of the list) covering the shirt sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 45292
• Published on 29/06/15 at 15:59
©  D.R.
Serie A: Leaderform extends deal as shirt chest sponsor of Hellas Verona in 2015-16

Leaderform, an Italian direct mail and commercial printing company, will continue as the shirt chest sponsor of Hellas Verona FC (Serie A TIM) for the 2015-16 season, announced the club on 26/06/2015.The Verona-based company has been a partner of the club for five seasons. Leaderform will remain…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 45723
• Published on 29/06/15 at 14:59
©  D.R.
Bundesliga: Bayern Lotto (betting and gaming) becomes a partner of FC Ingolstadt 04 until 2016-17

Lotto Bayern (betting and gaming) has become a partner of FC Ingolstadt 04 (Bundesliga) until the end of the 2016-17 season, announced German media on 23/06/2015. FC Ingostadt 04 were the champions of the 2.Bundesliga in 2014-15, and officially promoted to the Bundesliga for 2015-16 following…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 45675
• Published on 29/06/15 at 10:39
©  n/a
Jerome Boateng (Bayern Munich) first football player to sign with Jay-Z's Roc Nation Sports agency

Jerome Boateng (GER, FC Bayern Munich) has become the first football player to sign with Roc Nation Sports, the agency launched by the American musician Shawn "Jay-Z" Carter, the Bayern Munich star announced via Twitter during his trip to New York (USA) on 22/06/2015.According to international…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 45565
• Published on 26/06/15 at 11:49
©  D.R.
Serie A: Italian Givova becomes official kit supplier of promoted Carpi FC, until 2017-18

The Italian brand Givova has becomes the official equipment supplier of the promoted Carpi FC 1909 (Serie A TIM) for three seasons (2015-16 to 2017-18), announced the club on 24/06/2015. Carpi FC, which are located in the province of Modena, in Emilia Romagna (central Italy), were the Serie B…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 45530
• Published on 26/06/15 at 09:40
©  D.R.
Gillette (razors) broadcasts a clip with Sergio Agüero (ARG) to attract fans in South America

The American hygiene products brand Gillette, which belongs to the Procter & Gamble group, activated its partnership with Sergio Aguero (ARG, Manchester City FC) in Latin America by publishing a video in which the player responds to his Argentine fans on Twitter by kicking balls at the keys of a…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 45480
• Published on 25/06/15 at 18:01
Nike to allow fan to locate its products through purchase and collection pages on Twitter

The American sporting goods manufacturer Nike will now allow customers to locate its products through dedicated purchasing pages on the social network Twitter as of 16/06/2015. These pages allow followers to view products, to discover their characteristics, interact with other followers only about…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 45487
• Published on 25/06/15 at 17:29
©  D.R.
Belgium: Croky (crisps) becomes title sponsor of the national cup until 2018-19

The Belgian crisps brand Croky, already a sponsor of the URBSFA, has become the title sponsor of the Coupe de Belgique (Belgian Cup), which will now be called "Croky Cup" until 2018-19, announced the Belgian Federation on 24/06/2015. Croky was a partner of the federation from 1995 to 2001 and then…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 45478
• Published on 25/06/15 at 15:59
Liga BBVA: Joma officially becomes the kit supplier of RCD Espanyol (2015-16 to 2017-18)

The Spanish brand Joma has officially become the kit supplier to RCD Espanyol (Liga BBVA) for three seasons (2015-16 to 2017-18), announced the Barcelona-based club on 24/06/2015. Joma replaces the German company Puma, who was under contract from 2012-13 to 2014-15. The agreement would include, in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 45431
• Published on 25/06/15 at 12:09