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©  D.R.
Germany: Linda AG (pharmacies) extends contract with the federation until 2016

Linda AG, a German pharmacy co-operative, has extended its partnership with the DFB until 2016, announced the German Federation on 10/04/2015. The company has supported the DFB since 2010. Linda AG is the official supplier of medical equipment to the German Federation. The co-operative will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 39340
• Published on 15/04/15 at 16:30
©  D.R.
Qatar: AspireInfront to distribute the media and marketing rights of the Federation from 01/06/2015

The agency AspireInfront has become the exclusive marketing and media partner of the QFA, the Qatar Football Association on 14/05/2014. The partnership, which takes effect on 01/06/2015, concerns the marketing of sponsorship and international audiovisual rights to the home matches (friendly and…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 39304
• Published on 15/04/15 at 14:28
©  Supponor
"Our primary activity is Digital Billboard Replacement -- or DBRLive" (Charlie Marshall, Supponor)

"Supponor’s mission statement is to connect brands through global sport to local audiences. Our primary activity as a business is bringing a new technology product to market, which is Digital Billboard Replacement -- or DBRLive," said Charlie Marshall, the chief product, strategy and marketing…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Rights Acquisitions, …
• Article # 38745
• Published on 15/04/15 at 12:30
©  MCFC
Premier League: Vivo Energy (fuel) becomes a partner of Manchester City in Botswana

Vivo Energy, a company that distributes and sells fuel and lubricants in Africa, has become a partner of Manchester City FC (Barclays Premier League) in Botswana, announced the club on 14/04/2015. Vivo Energy distributes the products of the Shell group.Vivo Energy is already a partner of the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 39265
• Published on 15/04/15 at 10:56
©  D.R.
Ligue 1: Groupama will be the training centre and academy naming partner of Olympique Lyonnais

The insurance company Groupama will be the naming partner of the training centre and the academy of Olympique Lyonnais (Ligue 1), stated Jean-Michel Aulas, owner and president of the club, on 13/04/2015. Groupama Rhône-Alpes Auvergne was already an official supplier of the club in 2014-15. "Our…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 39236
• Published on 15/04/15 at 09:22
©  D.R.
Premier League: Dafabet (online betting) extends partnership with Everton until 2017-18

The betting operator Dafabet, which is headquartered in the Philippines, has extended its partnership with Everton FC (Barclays Premier League) until the end of the 2017-18 season, announced the club on 13/04/2015. The betting and gambling operator began its partnership with the Liverpool club in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 39218
• Published on 14/04/15 at 18:10
©  D.R.
Olympics: the Japanese banks Mizuho and SMFG become Gold Partners of Tokyo 2020

The Japanese banks Mizuho and SMFG have become Gold Partners of the 2020 Olympic and Paralympic Games in Tokyo, announced the organising committee on 14/04/2015. Both companies have been jointly attributed to the "banking" category. The number of Gold Partners for the 2020 Tokyo Olympic Games now…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 39206
• Published on 14/04/15 at 17:10
©  D.R.
USA: Coca-Cola replaces Pepsi as a partner of MLS and the Federation until 2018

Coca-Cola will replace Pepsi as the beverage partner of MLS and the USSF for four seasons (2015-2018), announced the brand on 13/04/2015. Pepsi had been a partner of MLS since 1996; its contract ended in December 2014. Coca-Cola will obtain visibility on the perimeter advertising boards at matches…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 39187
• Published on 14/04/15 at 14:22
©  D.R.
Ligue 1: Turkish Airlines allows Marseille fans to gauge excitement watching the club's history

Turkish Airlines, activated their partnership with Olympique de Marseille (Ligue 1) by offering supporters the opportunity to measure their heart rate in front of a screen on which highlights of the club's history are shown in Marseille-Provence airport, from 07 to 11/04/2015. The Marseille fans…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 39103
• Published on 13/04/15 at 17:27
©  Alexander R. Heinle
Bundesliga: WWK (insurance) will be the shirt sponsor of FC Augsburg from 2015-16 to 2017-18

The insurance company WWK will be the main shirt sponsor of FC Augsburg (Bundesliga) for the next three seasons (2015-16 to 2017-18), announced the club on 10/04/2015. The partnership was negotiated by Sportfive, the marketing agency of the Bavarian club.The contract is estimated at €3m per…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 39082
• Published on 13/04/15 at 14:48