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MLS: Audi replaces Volkswagen as the official automotive partner of the league until 2018

The German brand Audi, a subsidiary of the Volkswagen Group, has replaced Volkswagen as the automobile partner of MLS (Major League Soccer, USA-CAN) from the 2015 season until the 2018 season, announced the league on 06/03/2015.The brand has also become the main partner of the MLS Play-offs and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 36026
• Published on 10/03/15 at 09:25
©  FK Sarejevo
Bosnia and Herzegovina: Turkish Airlines becomes "primary sponsor" of FK Sarejevo

Turkish Airlines has become the "primary sponsor" of FK Sarejevo (BIH), which includes a presence on the front of the club's shirt, the two parties announced on 25/02/2015.According to international media, the deal is for three and half years, and is estimated to be largest sponsorship ever in…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Merchandising - Licensing
• Article # 36029
• Published on 09/03/15 at 16:48
©  Adidas
adidas: €62m net loss in 4th quarter of 2014, but the group expects 5% growth in 2015

The German adidas group announced a net loss of €62m in the 4th quarter of 2014, the group announced on 03/05/2015. The net profit of the group was down 37.6% to €490m in 2014. Operating profit decreased 24.9% to €835m for the year. The group expects growth of 5% and an increase of about 7% to 10…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 36005
• Published on 09/03/15 at 12:58
©  D.R.
England: Budweiser becomes the official beer of the FA Cup from 2015-16 to 2017-18

The American beer brand Budweiser has become the official beer of the FA Cup for three seasons (2015-16 to 2017-18), announced the FA (English Football Association) on 05/03/2015. The brand, which belongs to the Belgian-Brazilian group AB InBev had previously ended its partnership with the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 35981
• Published on 09/03/15 at 11:51
©  D.R.
MLS: Red Bull (AUT) and Etihad (UAE) only foreign shirt sponsors of the franchises in 2015

The Austrian energy drink brand Red Bull and the Emirati airline Etihad Airways are the only foreign advertisers visible on the shirts of MLS (Major League Soccer, USA-CAN) franchises for the 2015 season, which began over the weekend of 06/03/2015 to 08/03/2015.Two franchises have no shirt sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 35977
• Published on 09/03/15 at 11:17
©  D.R.
Ligue 1: the airline Tunisair becomes the official supplier of Stade de Reims

The airline Tunisair has become the official supplier of Stade de Reims (Ligue 1) until June 2015, the club announced on 06/03/2015. Tunisair will be visible on the back of Reims' shorts and on the advertising boards at the Auguste Delaune stadium (21,600 seats). The company also intends to make…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 35923
• Published on 06/03/15 at 17:00
©  D.R.
Welshman Gareth Bale (Real Madrid CF) becomes an ambassador for Sony Mobile

Gareth Bale, the Welsh midfielder who plays for Real Madrid CF (Liga BBVA) has become an ambassador for Sony Mobile, announced the telecom brand on 05/03/2015. The player's image will be used in the Sony Xperia Z3 smartphone advertising campaign. Gareth Bale, who is under contract with Real Madrid…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 35903
• Published on 06/03/15 at 16:30
Belgium: Kappa to replace Joma as the kit supplier of Standard Liege in 2015-16

The Italian brand Kappa will Joma as the kit supplier to Standard Liege (Jupiler Pro League, Belgian first division) from the 2015-16 season, the club announced on 04/03/2015. The Spanish brand Joma began its partnership with the "Rouches" in 2010-11. The contract with Kappa will run until the end…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 35880
• Published on 06/03/15 at 13:09
©  D.R.
Germany: "Nike has a good chance of becoming the supplier of choice" (Wolfgang Niersbach, DFB)

"The lead times to design a new collection are very important in the equipment area. Having worked closely with adidas for years, we will talk with adidas firstly. Of course, Nike has a fair chance to become Germany's new kit supplier, but there may also be other companies who want to become our…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 35846
• Published on 06/03/15 at 10:34
©  D.R.
Scotland: New Balance will officially replace Nike as the kit supplier to Celtic FC in June 2015

The American sportswear company New Balance will officially replace Nike as the kit supplier supplier to Celtic FC (SCO) in June 2015, the club announced on 05/03/2015.The deal was described as the "biggest sponsorship deal ever (...) in Scottish football" by Peter Lawwell, the CEO of Celtic FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 35780
• Published on 05/03/15 at 16:53