Sponsors & Partners: archives (page 678/935)

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©  Atlético de Madrid

LaLiga: Bwin (sports betting) becomes an official partner of Atlético de Madrid until 2017-18

Bwin, the sports betting operator belonging to the British group GVC Holdings, has become an official partner of Club Atlético de Madrid (LaLiga Santander) until the end of the 2017-18 season, on 23/02/2017. The partnership, second level in sponsorship hierarchy of the Madrid club, includes an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 87997
• Published on
©  O2 arena

UK: O2 extends its naming rights agreement for the O2 Arena for ten years (until 2027, £125m)

O2 has extended its naming rights agreement for the O2 Arena for ten years (until 2027) with Anschutz Entertainment Group (AEG), the owner and operator of multi-use venue of up to 20,000 capacity in London (United Kingdom), announced the British mobile phone operator on 23/02/2017. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 87922
• Published on
©  LaLiga

LaLiga: beer brand Mahou San Miguel extends its partnership with the Spanish League until 2020

The Spanish beer group Mahou Cinco Estrellas has extended its second level partnership with LaLiga for three more seasons (2017-2020), on 23/02/2017. The Mahou San Miguel brewery has been a partner of the Spanish Professional Football League since 2006. The amount of the new contract is estimated…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 87883
• Published on
©  Sportem 2017

Sports Marketing: 2017 edition of Sportem at the Parc des Princes in Paris on 27 and 28/03/2017

The 2017 edition of Sportem, a trade fair for Sports Marketing, will take place at the Parc des Princes in Paris on Monday 27 and Tuesday, 28/03/2017. This third edition of Sportem, co-organised by the agency Troisième Ligne and Paris Saint-Germain (Ligue 1), includes four roundtable discussions…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 87825
• Published on
©  Tottenham

Tottenham Hotspur: Levy Restaurants UK official catering provider of the new stadium (2018-2028)

Levy Restaurants UK, a catering company for hospitality (sport, entertainment, and events), has "became the official catering provider for a period of 10 years for the new stadium of Tottenham Hotspur FC (Premier League)," announced the club on 20/02/2017. The opening of the stadium (61,000…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 87675
• Published on
©  Sure

Premier League: Sure (deodorant) becomes official partner of Chelsea, Everton, and Southampton

Sure, a brand of deodorants belonging to the Dutch group Unilever, has become an official partner of Chelsea FC, Everton FC, and Southampton FC (Premier League), on 30/01/2017. While the duration of the partnership was not disclosed by Chelsea and Southampton, the collaboration between Everton and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 86245
• Published on
©  D.R.

Hyperion (insurance) becomes official partner of Manchester City (Premier League) and NYC FC (MLS)

Hyperion, a British insurance company, has concluded a partnership agreement with City Football Group, on 31/01/2017. Hyperion becomes an official partner of Manchester City FC (Premier League) and New York City FC (MLS), two clubs that belong to the holding company City Football Group.Hyperion…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 86360
• Published on
©  Renault Sport

Formula 1: Mapfre (insurance) becomes second-level partner of Renault Sport Racing

The Spanish insurance company Mapfre has become a partner of the Formula 1 team Renault Sport Racing, on 20/02/2017. Neither the duration nor the amount of partnership, second level in the sponsorship hierarchy of the racing stable, were disclosed. This is, for Mapfre, the first partnership with a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 87716
• Published on
©  Atalanta Bergame

Serie A TIM: TWS (textile industry) replaces SuisseGas as the main shirt sponsor of Atalanta BC

TWS, an Italian producer of chemical products for the textile industry, has become the main shirt sponsor of Atalanta BC (Serie A TIM), on 17/02/2017. The contract goes until the end of the 2016-17 season, and the next two seasons (2017-18 and 2018-19). The amount was not disclosed, but is in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 87608
• Published on
©  noberasco

Serie A TIM: Noberasco (dried fruit) becomes nutrition partner of Juventus until 2020

Noberasco, an Italian group specialising in the production of dried fruit, becomes a nutrition partner of Juventus (Serie A TIM) until 2020, on 18/01/2017. The three-year partnership - in the second level in the club's sponsorship hierarchy - makes Noberasco one of the official partners of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 85440
• Published on