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©  EFL
England: Ginsters (pastry brand) partners with the English Football League for 3 years (2016-19)

The British brand Ginsters, which specialises in savoury pastries, has become an official partner of the Sky Bet English Football League for 3 years (2016-2019), announced the organiser of the English second, third, and fourth divisions on 02/08/2016. The duration and amount of the agreement were…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 74354
• Published on 08/08/16 at 09:21
©  Marathonbet
LaLiga: Marathonbet (betting) become the main shirt sponsor of Málaga CF for two seasons (2016-2018)

Marathonbet, a British sports betting and gambling operator, became the main shirt sponsor of Málaga CF (LaLiga Santander) for two seasons (2016-2018), with an option for a third, on 02/08/2016. The agreement also provides Marathonbet with visibility on the training shirts of the Andalusian club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 74372
• Published on 05/08/16 at 12:59
©  EA Sports
Bundesliga: EA Sports becomes the official international video game partner of FC Bayern Munich

The American video games publisher EA Sports became an official partner of FC Bayern Munich (Bundesliga), on 01/08/2016. Neither the duration nor the amount of the deal were disclosed. The partnership was presented in New York (United States), where Bayern opened its first sales office abroad in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 74377
• Published on 05/08/16 at 11:24
©  Umbro
Umbro: fish & chips "avec maillot" offered to fans of SM Caen, FC Nantes, and RC Lens

The kit supplier Umbro launched a marketing campaign around the 2016-17 home shirts of SM Caen (Ligue 1), FC Nantes (Ligue 1), and RC Lens (Domino's Ligue 2) by installing a fish & chips food truck at Caen and Lens on 19/07/2016, and then the following day in Nantes.The operation was intended as a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 74366
• Published on 04/08/16 at 17:49
©  Villarreal CF
Villarreal CF: Marzá Audi becomes partner the club, to offer car to most loyal fan in 2016-17

Marzá Audi, a car dealership, entered into a partnership agreement with Villarreal CF (LaLiga Santander) for the 2016-17 season, on 02/08/2016. Marzá Audi is the official automobile dealer of the German automobile brand Audi in the province of Castellón (one of the three provinces that make up the…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Marketing - Communication, …
• Article # 74356
• Published on 04/08/16 at 15:15
©  AS Monaco
AS Monaco: Orezza activate partnership with "Orezza Cup", a sports challenge filmed at La Turbie

Orezza, a Corsican brand of mineral water and partner of AS Monaco FC (Ligue 1), organised the "Orezza Cup" at La Turbie - the club's Monegasque training centre - which is a multi-sport challenge pitting the club's football players against AS Monaco basketball players (Pro A, French first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 74305
• Published on 04/08/16 at 09:30
©  VfL Wolfsburg
Bundesliga: UPS (logistics) becomes a premium partner of VfL Wolfsburg

UPS, the US logistics company, has become a premium partner of VfL Wolfsburg (Bundesliga) for the 2016-17 season, with an option for another season, on 20/07/2016. This partnership gives UPS fourth-level status as the Official Logistics and Sustainable Development partner of the male and female…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Marketing - Communication, …
• Article # 74285
• Published on 03/08/16 at 11:55
©  EA Guingamp
Ligue 1: Rapidoprêt (broker), back of the shirt sponsor for EA Guingamp for 2016-2018

Rapidoprêt, a Breton brokerage and bank loan firm, has become a partner of En Avant de Guingamp (Ligue 1) for two seasons (2016-2018), on 28/07/2016. The company, which has 21 employees and nine outlets in the Brittany region, will appear on the back of the Breton club's Ligue 1 home and away…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 74277
• Published on 03/08/16 at 10:29
©  LFP
France: adidas is the most represented kit supplier (4 clubs) in the 2016-17 French second division

With four of the 20 clubs (20%) under contract (AC Ajaccio, Amiens SC, Football Bourg-en-Bresse Péronnas 01, and Red Star FC) with adidas, the German sports equipment brand is the most represented kit supplier at the start of the 2016-17 Domino's Ligue 2 season (Matchday 1 was from 29/07 to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 74230
• Published on 02/08/16 at 12:30
©  MLS
MLS: SeatGeek becomes official ticketing partner, to enable purchases via e-commerce apps

SeatGeek, a US event ticketing platform, has become the official ticketing partner of MLS, the two parties announced on 27/07/2016. Financial terms and the exact duration of the "multiyear" partnership were not disclosed.SeatGeek will work with MLS to develop a league-wide integrated ticketing…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Ticketing, Finance, …
• Article # 74201
• Published on 02/08/16 at 09:22