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©  SC Freiburg
Bundesliga: Infront Sports & Media extends deal as exclusive marketing agency for SC Freiburg

Infront Sports & Media extended its agreement as the exclusive marketing agency of SC Freiburg (Bundesliga) "for several years", announced the Swiss marketing and media rights agency on 09/06/2016. Infront has marketed the shirt sponsorship rights and the kit supplier deal of SC Freiburg, as well…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 70915
• Published on 09/06/16 at 16:54
©  sponsors Copa America Centenario
Copa America Centenario: Total, Ford, MasterCard, P&G, Remy Martin and Comex are the last partners

Total, a French oil group, became an official partner of the Copa America Centenario, on 25/05/2016, thus completing the sponsorship programme of the competition, which takes place in the USA from 03 to 26/06/2016. Total will primarily put forward its brand for engine lubricants, Total Quartz."Our…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 70768
• Published on 09/06/16 at 09:30
©  Foto: Ford/Stark Ford-Werke GmbH
Bundesliga: Ford (automobiles) extends its partnership with 1. FC Köln until 2018-19

The German subsidiary of US automobile manufacturer Ford has extended its deal as an exclusive partner (second level) of 1. FC Köln (Bundesliga) for three seasons, until the end of the 2018-19 fiscal year, announced the club on 06/06/2016. The partnership between the two parties began in 1994, and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 70840
• Published on 08/06/16 at 17:59
©  6 Nations
Rugby: Royal Bank of Scotland will not continue as the title sponsor of the Six Nations after 2017

The British banking group the Royal Bank of Scotland (RBS) will not extend its commitment as the title sponsor of the Six Nations rugby tournament after 2017, announced the organisers of the tournament and the bank, on 03/06/2016. RBS has been the naming sponsor of the tournament since the 2003…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 70724
• Published on 07/06/16 at 15:10
©  Orange Vélodrome
Ligue 1: Orange Velodrome, new 10-year (2016-2026) naming rights deal for the Marseille stadium

Orange, the French telecommunications group, has acquired the naming rights for the Velodrome in Marseille (67,000 capacity) for 10 years, on 03/06/2016. The ground, which is home to Olympique de Marseille (Ligue 1), will be called the Orange Velodrome over the 2016-2026 period. The partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Stadiums, …
• Article # 70677
• Published on 07/06/16 at 11:45
©  Ladbrokes
FA: Ladbrokes to be betting partner of all English national teams and of the FA Cup from 2016-17

Ladbrokes, the British sports betting operator, will become a new partner of the FA on 01/08/2016, announced the English Football Association on 03/06/2016. The "long term" partnership covers the English national teams (men's, women's, youth teams) and the Emirates FA Cup. Ladbrokes succeeds the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 70644
• Published on 06/06/16 at 17:00
The sponsorship programme of Euro 2016

16 sponsors - 10 global and 6 national - have officially associate their brand with Euro 2016, and activated marketing operations around the event organised by UEFA. These brands will gain visibility on the advertising boards of the 10 stadiums used for the competition, as well as visibility space…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Sporting Goods & Brands, …
• Article # 70535
• Published on 06/06/16 at 11:02
©  NTF
Hisense: "Thanks to Euro 2016, we expect to quadruple our TV sales in France" (Rémy Journé)

"In this context, the opportunity to partner Euro 2016 and UEFA was a no-brainer. The Euro is taking place in 10 cities in France, which is attractive for Hisense because it offers us the opportunity to market ourselves all over France. We want the French to hear the name of Hisense and recognise…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Stadiums, …
• Article # 70049
• Published on 06/06/16 at 09:15
©  OM
Ligue 1: Orange (telecom) to acquire the naming rights to the Stade Velodrome in Marseille

Orange, the French telecommunications group, will acquire the naming rights to the Stade Velodrome (67,000 capacity) in Marseille (FRA), indicated regional media on 03/06/2016. This information should be made official at a press conference in the presence of Jean-Claude Gaudin, Mayor of Marseille…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 70531
• Published on 03/06/16 at 14:49
©  D.R.
Ligue 1: "Sponsorship by trading companies was not illegal" in 2015-16 (Mathieu Ficot, LFP)

"When five Ligue 1 clubs have partnered with these trading platforms, the activity of these companies had a character that was certainly risky, but not illegal at the time in France. The LFP itself had been approached by such companies, but we decided, as an institution, that such a partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 70392
• Published on 02/06/16 at 12:44