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©  Opel
Serie A: Opel (automobiles) becomes an institutional sponsor of SSC Napoli in 2016-17

Opel became an institutional sponsor of SSC Napoli (Serie A TIM) for the 2016-17 season, said the Italian subsidiary of the German automobile manufacturer, on 25/08/2016. This second-level partnership will be activated directly and locally by Opel Farina, a car dealership based in Naples and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 75514
• Published on 05/09/16 at 18:30
©  Cagliari Calcio
Serie A: Macron (kit supplier) and Ichnusa (beer brand) partner with Cagliari Calcio until 2019

Cagliari Calcio (Serie A TIM) started the 2016-17 season against Genoa CFC (1-3) with Macron as their new kit supplier and Ichnusa as their new shirt sponsor, on Sunday, 21/08/2016. The Italian group Macron became the kit supplier of Cagliari Calcio for the 2016-2019 period, on 01/07/2016. Macron…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 75427
• Published on 02/09/16 at 17:30
Premier League: Science In Sport becomes Liverpool's official sports nutrition partner for 2016-17

Science in Sport (SiS), a British company that develops, produces and sells sports nutrition products for professional and amateur athletes, has become the official sports nutrition partner of Liverpool FC (Premier League) for the 2016-17 season, on 30/08/2016."The club will work with SiS and its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 75417
• Published on 02/09/16 at 16:59
Ligue 1: The Tourism Office of Chad becomes main shirt sponsor of FC Metz until 2018-19

The Tourism Office of Chad became an official partner and main shirt sponsor of FC Metz (Ligue 1), announced the club on 27/08/2016. The phrasing "Tchad, Oasis du Sahel" will appear on the front and back of the shirts for every Ligue 1 match until the end of the 2018-19 season.The signing of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 75342
• Published on 01/09/16 at 16:52
©  Eintracht Francfort
Bundesliga: Eintracht Frankfurt are recruiting new association members via Krombacher coasters

The beer brand Krombacher, a major partner and main shirt sponsor of Eintracht Frankfurt, is supporting the Eintracht Frankfurt eV (association) campaign for new members by proposing, in 30 schools in the Frankfurt region, coasters in the colours of Eintracht, announced the German club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 75312
• Published on 01/09/16 at 09:28
©  D.R.
Premier League: Coral (online betting operator) partners West Brom until 2018-19

Coral, a British betting and online gambling operator, became a partner of West Bromwich Albion FC (Premier League) until the end of the 2018-19 season, announced the club on 19/08/2017. Coral is the second betting partner of the club, after Bet365. The betting operator will allow fans to vote for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 75341
• Published on 01/09/16 at 09:06
©  Orafol
Bundesliga: ORAFOL (adhesives) becomes an exclusive partner of Hertha BSC until 2017-18

ORAFOL, an adhesive systems and reflective materials manufacturer, became a partner of Hertha BSC Berlin (Bundesliga), on 26/08/2016. The agreement could cover a period of two years until 2017-18, for an amount between €600,000 and €1m per year, according to German media.As an exclusive partner of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 75311
• Published on 31/08/16 at 09:30
©  n/a
MLS: Los Angeles FC break ground on stadium, announce Banc of California as naming rights partner

Los Angeles FC, an expansion franchise scheduled to begin play in MLS for the 2018 season, began construction of their new stadium with a ceremonial ground-breaking attended by the owners of the club, the MLS commisioner Don Garber, USSF president Sunil Gulati, and the Mayor of Los Angeles Eric…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 75321
• Published on 31/08/16 at 09:10
Bundesliga: Coca-Cola extends its partnership with Schalke 04 until the end of the 2019-20 season

Coca-Cola, an American beverage group specialising in soft drinks, extended its partnership with FC Schalke 04 (Bundesliga) for four seasons, announced the club on 15/08/2016. The amount of the agreement, which will now run until 2019-20, was not disclosed. The annual value of the previous…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 75278
• Published on 30/08/16 at 10:45
©  GCF
Granada CF: Chinese Energy King (energy drinks) become the main shirt sponsor for 2016-17

The Chinese brand of energy drinks, Energy King, became the main shirt sponsor of Granada CF (LaLiga Santander) for the 2016-17 season, with an option for two additional seasons, on 23/08/2016. Energy King, owned by Chinese group Leyuan CO (which owns several beverage brands), will appear on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 75148
• Published on 29/08/16 at 18:18