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Euro 2016: Carrefour launches Playback Challenge, digital activation of its partnership with the FFF

Carrefour has launched a new activation of its partnership with the FFF for Euro 2016, announced the French retail group on 11/05/2016. The retail chain will launch an application entitled "Playback Challenge" through which fans can record their own video playback of the song "I was made for…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 69175
• Published on 16/05/16 at 17:30
©  AS Monaco
Ligue 1: Orezza (water) and KTK (boules) extend their partnerships with AS Monaco until 2021

SAM Lailailai, the group which manages the production and distribution of brands such as the water brand Orezza and the boules brand KTK, has extended its partnership with AS Monaco FC (Ligue 1) for five seasons, until the end of the 2020-21 fiscal year, on 05/11/2016. "The official water brand of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 69028
• Published on 13/05/16 at 16:00
©  Chelsea FC
adidas: reducing its number of teams under contract; Chelsea will pay €50m for its early termination

The early termination of its partnership with Chelsea FC (Premier League) "will allow adidas AG to continue to implement its sports sponsorship strategy, as defined in its strategic plan 'Creating the New'. Under this plan, adidas AG will partner with fewer assets on a team level," said the German…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 69017
• Published on 13/05/16 at 13:30
©  adidas Chelsea FC
Premier League: Chelsea FC will terminate its partnership with adidas in June 2017, six years early

Chelsea FC (Premier League) and the German kit supplier Adidas will prematurely terminate their partnership at the end of the 2016-17 season "by mutual consent", six years before the originally planned end of the contract (2022-23), indicated the two parties on 11/05/2016. Adidas has been the kit…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 68970
• Published on 13/05/16 at 10:00
©  sevillafc.es
Sevilla FC: club to wear kit sponsored by Reale Seguros and Andalusia for the Copa del Rey final

Sevilla FC (Liga BBVA) will play the final of the 2015-16 Copa del Rey wearing a special shirt for the occasion (designed by their kit supplie, New Balance), sponsored by the Real Seguros insurance group on the front and the Andalusia region on the back, announced the Spanish club on 09/05/2016…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 68907
• Published on 12/05/16 at 12:30
Serie A TIM: Illumia (energy) extends its sponsorship of FC Bologna 1909 until 2016-17

Illumia, the electricity and natural gas supplier, has extended its back of the shirt sponsorship of FC Bologna 1909 (Serie A TIM) until 2016-17, announced the Italian club on 06/05/2016. Linked to the Bolognese club in 2015-16, Illumia will continue to benefit from visibility on the advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 68893
• Published on 12/05/16 at 11:00
©  Watford FC
Premier League: Divisa Capital becomes the official Forex trading platform of Watford FC (2016-2019)

Divisa Capital, the British Forex trading platform, has become an official partner of Watford FC (Premier League), on 10/05/2016. The partnership, which takes effect immediately, also covers the 2016-2019 period (three seasons)."Under the terms of the agreement, Divisa Capital will play a critical…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 68848
• Published on 11/05/16 at 17:00
©  LOSC Lille
Ligue 1: Vacansoleil (tourism) extends its shirt sponsorship of LOSC Lille until 2016-17

Vacansoleil, the Dutch camping group, has extended its deal as an official partner and shirt sponsor (back of the shirt) of LOSC Lille (Ligue 1) for one season, on 10/05/2016. The partnership began in 2014-15 and was due to finish at the end of 2015-16 but has now been renewed until the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 68820
• Published on 11/05/16 at 16:00
©  Manchester City
Premier League: Chinese company Whaley Technology to be the official TV partner of Man City in China

Whaley Technology, a Chinese manufacturer of smart televisions (capable of WiFi connection), has become the official TV partner of Manchester City FC (Premier League) in China, on 09/05/2016. Neither the duration nor the amount of the partnership were disclosed. Whaley will broadcast exclusive…
Domain(s): Media, Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 68785
• Published on 11/05/16 at 14:20
©  vfb.de
Bundesliga: Mercedes-Benz Bank extends its deal as shirt sponsor of VfB Stuttgart until 2018-19

Mercedes-Benz Bank, a banking and insurance subsidiary of the German automobile group Daimler, has extended its partnership with VfB Stuttgart (Bundesliga) for two seasons, on 10/05/2016. The agreement, which makes Mercedes-Benz Bank the German club's shirt sponsor until the end of the 2016-17…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 68775
• Published on 11/05/16 at 12:30