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LaLiga Santander: MBuzz (telecom) and Sambil (commercial space) become shirt sponsors of CD Leganés

MBuzz, a Saudi telecommunications company and advertising agency, has become the main shirt sponsor of CD Leganés (LaLiga Santander) for the 2016-17 season, on 22/08/2016. This is the second time that MBuzz has sponsored a football club, having previously been a partner of Sheffield United FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Legal, …
• Article # 75249
• Published on 29/08/16 at 15:19
©  adidas
2016-17 Champions League: adidas presents the official match-ball of the group stage

adidas presented the official ball for the 2016-17 Champions League group stage, on 25/08/2016. The German sports equipment supplier has been the official match ball supplier of UEFA competitions club since 2000. The group stage will be played from 13/09 to 07/12/2016. A new feature in the design…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 75147
• Published on 26/08/16 at 10:15
©  West Ham United FC
Premier League: Betway (online betting) extends its deal as shirt sponsor of West Ham until 2019-20

Betway, a British sports betting site, extended its deal as the shirt sponsor of West Ham United FC (Premier League) until the end of the 2019-2020 season, announced the club on 23/08/2016. Betway has been a major partner of West Ham FC since 06/02/2015, and the brand has been present at the front…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Essentials Sponsors & Partners
• Article # 75134
• Published on 26/08/16 at 09:39
©  Baloncesto Sevilla
Spain: CB Sevilla (basketball) have changed their name and are now called Real Betis Energía Plus

Club Baloncesto Sevilla (basketball, Liga ACB) have changed their name and are now called Real Betis Energía Plus, announced the Andalusian club on 17/08/2016. The basketball club have adopted the name, the colours, and the crest of Real Betis Balompié (LaLiga Santander). Energía Plus, a Spanish…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 75114
• Published on 25/08/16 at 15:30
Spain: Iberdrola (wind power) becomes the title sponsor of the women's first division until 2019

Iberdrola, a Spanish company and world leader in wind power, has become the title sponsor of the Spanish women's first division until 2019, announced the RFEF on 22/08/2016. The value of the deal, which has not been formalised, is estimated at €1.5m according to the media. A partner of the Spanish…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Authorities, …
• Article # 75072
• Published on 25/08/16 at 10:39
©  Hugo Boss
Ligue 1: Hugo Boss (tailor) extends deal with Paris Saint-Germain for two seasons (2016-2018)

Hugo Boss, a German brand, extended its deal as the Official Tailor of Paris Saint-Germain (Ligue 1) for two seasons (2016-2018), on 23/08/2016. Hugo Boss has held this label of the Parisian club since 2014-15, which is a fifth-level partnership in the sponsorship pyramid of PSG. The German brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 75042
• Published on 25/08/16 at 09:15
©  Tag Heuer
Premier League: Tag Heuer equips referees with their connected watches and dedicated application

The Swiss watchmaker Tag Heuer has equipped Premier League referees with the Tag Heuer Connected model watch since the beginning of the 2016-17 season, on 10/08/2016. The connected watch is accompanied by a dedicated application, specially designed for referees in the English top flight. Tag Heuer…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 75030
• Published on 24/08/16 at 15:30
©  Juventus.com
Juventus Stadium: Philips (lighting) produces sound and light show for the announcement of the team

Juventus FC (Serie A TIM) and its "lighting" partner, Philips Lighting Italia SpA, provided a sound and light show for fans at Juventus Stadium (41,000 seats) for the announcement of the starting 11 against ACF Fiorentina (2-1, Matchday 1 of the 2016-17 Serie A), on 20/08/2016.The sound and light…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 74991
• Published on 24/08/16 at 11:30
©  Liverpool FC
Liverpool FC: InstaForex (trading) extends its regional partnership in CIS and Asia until 2017-18

InstaForex, a Russian foreign currency trading platform, extended its regional partnership with Liverpool FC (Premier League) in the CIS zone and Asia, for two seasons (2016-2018), on 17/08/2016. Both parties started their collaboration on 31/07/2014, for two seasons (2014-2016). InstaForex has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 74973
• Published on 24/08/16 at 09:29
©  ACF Fiorentina
Serie A: Vorwerk Folletto (vacuum cleaners) becomes the main shirt sponsor of Fiorentina for 3 years

Vorwerk Folletto, an Italian subsidiary of Vorwerk, a German group specialising in electrics equipment, became the main sponsor of ACF Fiorentina (Serie A TIM), on 18/08/2016. Although the terms of the deal were not disclosed by either party, Italian media has reported a partnership as for three…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 74936
• Published on 24/08/16 at 09:05