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©  D.R.
UEFA: MasterCard gives two 5-a-side teams a Champions League experience

MasterCard, the American financial services company, activated its partnership with UEFA (Union of European Football Associations) on the occasion of the round of 16 of the Champions League, offering football 5-a-side football players a unique experience in the presence of a contingent of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 34404
• Published on 19/02/15 at 14:21
©  News Tank
Rugby: the clothing brand Eden Park becomes the official outfitter of World Rugby (2015-2019)

The French clothing brand Eden Park has become the official outfitter of World Rugby (international governing body of rugby union) for the 2015-2019 period, announced the two parties on 12/02/2015. Eden Park is the first official outfitter in the history of the international body. Eden Park will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 34403
• Published on 19/02/15 at 12:33
©  Torino FC
Serie A: the company MSC Cruises will be an official partner of FC Torino until June 2015

MSC Cruises, an Italian private shipping company, has become an official partner of FC Torino (Serie A) until June 2015, announced the club on 12/02/2015. The company, which is also a partner of SSC Napoli and the Serie B, will use the club's media platforms and databases to reach Torino fans. MSC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 34406
• Published on 18/02/15 at 15:36
©  D.R.
Champions League: adidas unveils the ball for the 2015 final (Berlin, 06/06/2015)

Adidas, the German sports equipment manufacturer, unveiled the official ball for the final of the Champions League in 2015 that will be held on 06/06/2015 at the Olympic Stadium in Berlin (75,000 seats) on 16/02/2015. This ball will be used in all matches in the Champions League knockout stage…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 34387
• Published on 18/02/15 at 11:41
©  PICS UNITED
Eredivisie: Umbro will be the supplier of PSV Eindhoven 2015-16 to 2020-21

The British brand Umbro will be the kit supplier to PSV Eindhoven (Eredivise, Netherlands) from the 2015-16 season until June 2021, the club announced on 17/02/2015. Umbro replace Nike, who had been under contract since the 1995-96 season. The agreement was extended in March 2009 and will expire…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 34353
• Published on 18/02/15 at 10:58
©  FC Barcelone
Liga BBVA: Telefónica acquires the 2015-16 domestic audiovisual rights to FC Barcelona for €140m

FC Barcelona have sold the domestic audiovisual rights to their home games for the 2015-16 Liga BBVA, to Telefónica de Contenidos, a public limited company, which runs the pay-TV activities of the Spanish telecom group Telefónica, announced the Catalan club on 16/02/2015. The agreement also covers…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Finance, …
• Article # 34330
• Published on 17/02/15 at 19:10
©  adidas
adidas: Company launches the global campaign "Take it"

The German equipment manufacturer adidas unveiled its new global campaign with the launch of the video clip "Take it" on 13/02/2015. The series of films entitled "Sport15" also includes the 30-second clip "Takers", which can be seen on television and on the Internet from 13/02/2015. Meanwhile…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 34121
• Published on 17/02/15 at 15:07
©  D.R.
Grand Stade de Lyon: OL seek to sell naming rights to training centre as well as stadium

"We are seeking to sell the naming rights to our training centre which will bear the name of a big brand that we think we have found. And the Stadium, which should become the Arena, will be named after a large international or French brand" said Jean-Michel Aulas, president of Olympique Lyonnais…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 34123
• Published on 17/02/15 at 10:38
©  D.R.
Premier League: adidas will return as kit supplier to Southampton FC in 2015-16

The German brand adidas will return as kit supplier to Southampton FC (Barclays Premier League) in 2015-16, the club announced on 14/02/2015. The partnership is estimated to be for £5m (€6.7m) in 2015-16. The club has no official kit supplier in 2014-15. They announced they would end their deal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 34156
• Published on 16/02/15 at 12:51
©  D.R.
Bundesliga: Commerzbank extends its naming rights to the stadium in Frankfurt until 2020

The German bank Commerzbank has extended its contract for the naming rights to the stadium in Frankfurt (capacity 51,500) until 2020, the company announced on 11/02/2015. The naming contract, that was due to expire in July 2015, has been extended for five seasons. The annual amount paid will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 34124
• Published on 16/02/15 at 09:33