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©  D.R.

Austria: Kia (automobile) extends its partnership with the League and the Federation through 2015-16

The Korean automaker Kia has extended its partnership with the Bundesliga, the Austrian first division, until 2015-16, the League announced on 18/06/2015. Kia has been a partner of the Austrian Bundesliga since the 2006-07 season. Kia retains a presence on the LED advertising boards in 8 of the 10…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 44945
• Published on
©  D.R.

Romania: Romania Telekom becomes a major partner of the federation until December 2016

Telekom Romania, the Romanian subsidiary of the German telecom conglomerate Deutsche Telekom has become a major partner of the FRF until December 2016, announced the Federation on 15/06/2015. The contract includes the option to extend the partnership until 2018.The estimated amount of €1m per year…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 44904
• Published on
©  D.R.

Premier League: Chinese betting operator 12bet becomes a partner of Swansea City for 2015-16

12bet, a Chinese betting operator, has becomes an official partner of Swansea City AFC (Barclays Premier League) for the 2015-16 season, announced the club on 16/06/2015. 12bet will principally receive visibility on the LED advertising boards during the home games of the Welsh club, and a presence…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 44843
• Published on
©  D.R.

New Balance: the equipment manufacturer presents two new models of boots, "Visaro" and "Furon"

The American sports equipment manufacturer New Balance has unveiled two new models of football boots, "Visaro" and "Furon", through a video clip featuring Aaron Ramsey (Wales, Arsenal FC), Adnan Januzaj (BEL, Manchester United FC), and Samir Nasri (FRA, Manchester City FC), the three faces of the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 44749
• Published on
©  D.R.

Ligue 1: La Bagagerie (leather goods) acquires the official license to Paris Saint-Germain

The leather goods brand La Bagagerie has obtained the official license for Paris Saint-Germain (Ligue 1) to develop different product lines, announced the club on 17/06/2015. La Bagagerie will offers several models of suitcases, bags and laptop bags for men featuring the logo of the Parisian club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 44733
• Published on

Lagardère Unlimited acquires the German sponsorship consultancy agency Akzio! Ajoint.

Lagardère Unlimited has acquired the group Akzio! Ajoint., the "market leading sponsorship agency in Germany," announced the French media and marketing rights agency on 08/06/2015. Lagardère Unlimited hopes to complement "its service portfolio in Europe following the global growth strategy in…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 44679
• Published on

Ligue 2: Sportfive becomes the marketing agency to Red Star FC (2015-16 to 2019-20)

Sportfive, the sports marketing agency of the Lagardère Unlimited group, has become the exclusive marketing rights agency of Red Star FC (Ligue 2) for the next five seasons (2015-16 to 2019-20), announced the two parties on 09/06/2015. Red Star, the 2014-15 National (French third division…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 44668
• Published on
©  Copa America 2015

Copa America 2015: Kia, ESPN and Twitter form partnership to offer video content to fans

The Korean automaker Kia, the US pay-TV channel ESPN and the social network Twitter have entered into a partnership on the occasion of the Copa America 2015, in order to offer fans, in Latin America only, match highlights on Twitter, announced Kia on 11/06/2015. Kia has partnered with ESPN, the…
Domain(s): Media, Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 44637
• Published on
©  OL

Ligue 1: Groupama gets naming rights to the Olympique Lyonnais development centre until 31/12/2018

The insurance company Groupama Rhône-Alpes Auvergne has acquired the naming rights to the development centre of Olympique Lyonnais (Ligue 1) for a period of three and a half years, until 31/12/2018, indicated the OL Groupe on 15/06/2015. The contract also includes an option on the naming of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 44549
• Published on

Average attendance of the 5 major European leagues (2009-10 to 2015-16)

The Bundesliga retains the best attendance in Europe in 2015-16 with 43,325 spectators on average per match, ahead of the Premier League (36,409 average attendance) and the Liga BBVA (28,118). After surpassing the Serie A TIM in average attendance in 2014-15, Ligue 1 has fallen back to 5th…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79881
• Published on