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Italy: mineral water brand Lete becomes a sponsor of the federation until the end of 2018

The mineral water brand Lete has become a premium sponsor of the FIGC until 31/12/2018, announced the Italian federation on 08/06/2015. "The partnership with the national football team will go hand in hand with the international expansion of Lete during the next four years, which is already…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 44181
• Published on
©  Aston Villa

Premier League: Intuit Quickbooks (software) becomes the shirt sponsor of Aston Villa until 2016-17

Intuit Quickbooks, an American company specialising in the design of accounting software, has become the shirt sponsor of Aston Villa FC (Barclays Premier League) until 2016-17, announced the club on 09/06/2015. The agreement is valued at £5m (€6.86m) per season, according to the local newspaper…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 44189
• Published on
©  D.R.

Bundesliga: Hankook (tyres) extends with Borussia Dortmund until 2016-17

The South Korean tyre manufacturer Hankook has extended its partnership with Borussia Dortmund (Bundesliga) until the end of the 2016-17 season, announced German media on 10/06/2015. The partnership, started in 2009, should be worth €1.2m per year for the finalist of the 2014-15 DFB-Pokal. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 44126
• Published on
©  D.R.

Wales: Dafabet (online betting & gaming) becomes title sponsor of the championship from 2015-16

Dafabet, the online betting and gaming operator based in the Philippines, has become the title sponsor of the Welsh Premier League from the 2015-16 season, announced the Welsh league on 03/06/2015. Dafabet succeeds Corbett Sports, another online betting and gaming operator, which had been title…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 44047
• Published on
©  D.R.

UEFA: Pepsico becomes a partner of the Champions League, Rent-A-Car a partner of the Europa League

Pepsico, through its brands Lay's (snacks), Gatorade (energy drink) and Pepsi Max (beverage), has become a partner of the Champions League, announced the US group on 09/06/2015. The partnership officially begins on 01/07/2015 and will expire at the end of the 2017-18 season.The American car rental…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 44018
• Published on
©  D.R.

Bundesliga: Lotto replaces Nike as the kit supplier to Mainz 05 (2015-16 to 2019-20)

Lotto Sport Italia has replaced Nike as the kit supplier to 1. FSV Mainz 05 (Bundesliga) for five seasons (2015-16 to 2019-20), the club announced on 08/06/2015. Nike had equipped the club since the 2008-09 season. Lotto was under contract with Mainz 05 between 2001 and 2008. Lotto already equips…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 44020
• Published on
©  D.R.

Canada 2015: Nike presents the video "American Woman" which portrays the US women's team

The US sports equipment brand Nike released an advert entitled "American Woman", which portrays the US women's national team in the process of carrying out actions in the spirit of the slogan "Strong Alone. Unstoppable together", on 08/06/2015. The clip was released exclusively in the United…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 43996
• Published on
©  D.R.

Premier League: Rippleffect becomes digital partner of Aston Villa, will re-design club's website

The digital agency Rippleffect has become the digital partner of Aston Villa FC (Barclays Premier League), and help the club redesign its website, which should be available in autumn 2015, the club announced on 02/06/2015. Rippleffect will also work with the club's video partner, StreamUK, to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 43968
• Published on
©  D.R.

Manchester City and Etihad launch "Global City" to meet fans from around the world

Manchester City FC (Barclays Premier League) and Etihad Airways, the national airline of the United Arab Emirates and the shirt sponsor of the English club since 2009-10, launched the operation "Global City", the goal of which is to produce a series of five videos with supporters of the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 43952
• Published on
©  D.R.

Premier League: the trading platform eToro partners with West Ham until 2017-18

The financial trading platform eToro has signed a partnership with West Ham United FC (Barclays Premier League) for three seasons (2015-16 to 2017-18), announced the club on 04/06/2015. eToro, a British company founded in 2006, boasts more than 4 million users worldwide. The company will activate…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 43900
• Published on