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©  D.R.
Ligue 1: Paris Saint-Germain launch on the Spotify music platform Magic Sound

Paris Saint-Germain (Ligue 1) and Spotify, the music streaming platform, launched the "Magic Sound" platform now available on a tab on the Facebook page of the Paris club, allowing fans to listen to the music playlists of players, on 05/05/2015. The Spotify playlist of one of the club's players…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 41110
• Published on 07/05/15 at 10:35
©  D.R.
Poland: adidas remains equipment supplier of the Ekstraklasa until 2016-17

The German equipment manufacturer adidas and Ekstraklasa SA, the company that manages the Polish professional football league, renewed their partnership until the end of the 2016-17 season, announced Ekstraklasa SA on 04/05/2015. The two sides have been linked since the beginning of the 2014-15…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 41187
• Published on 07/05/15 at 09:25
©  D.R.
Germany: Dekra (technical inspections) extends its partnership with the Federation until 2018

Dekra, the European leader in the inspections of vehicle and technical systems, extended its partnership with the DFB until 30/06/2018, announced the German Federation on 05/05/2015. Both parties have been under contract since 2003. The logo of the German company will remain present on the shirt…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 41129
• Published on 06/05/15 at 16:10
©  D.R.
Italy: Mediaset Premium acquires the naming rights to the San Siro metro station in Milan

Mediaset Premium, a pay-TV subsidiary of the Italian audiovisual group Mediaset, has acquired the naming rights to the metro station for the Stadio Giuseppe Meazza (or the "San Siro", 80,018 seats) in Milan (ITA) on 24/04/2015. This station, on Line 5 of the Metropolitana di Milano, was officially…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Stadiums, Marketing - Communication
• Article # 41085
• Published on 06/05/15 at 14:34
USA: Coppertone (sun protection), partner of the federation and the women's league

The suncreen brand Coppertone, which belongs to the Bayer pharmaceutical group, has become the partner of the USSF and NWSL (American women's football league), announced the American federation on 04/05/2015. Coppertone will use its partnership with the federation for the 2015 Women's World Cup…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 41101
• Published on 06/05/15 at 13:40
©  D.R.
2015 Women's World Cup: Panini launches the official album of the competition in 25 countries

Panini, the Italian collectible cards and stickers manufacturer, has launched the official album of the 2015 Women's World Cup, announced FIFA on 04/05/2015. This is the second Panini album for a Women's World Cup after the 2011 edition in Germany. "The German event hosted in 2011 was very…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 40937
• Published on 05/05/15 at 09:57
©  PC
France: the mayor of Toulouse in favour of naming the stadium to make up for lower subsidies

"In principle, I am in favour of selling naming rights to the stadium. This is one of the solutions discussed with Olivier Sadran, the president of Toulouse FC, to make up for lower subsidies," said Jean-Luc Moudenc, the mayor of Toulouse, on 28/04/2015. The Stadium de Toulouse, on which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Authorities
• Article # 40800
• Published on 04/05/15 at 11:14
©  D.R.
Premier League: Umbro to replace adidas as kit supplier to West Ham (from 2015-16 to 2019-20)

Umbro will replace adidas as the official kit supplier to West Ham United FC (Barclays Premier League) for the next five seasons (2015-16 to 2019-20), announced the two parties on 30/04/2015. adidas was under contract with the London club during the 2013-14 and 2014-15 seasons. The German brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 40742
• Published on 30/04/15 at 17:52
France: Adecco (HR) becomes the official supplier of the Nouveau Stade de Bordeaux until 2018

Adecco, the world leader in temporary employment, has become the official supplier of the Nouveau Stade de Bordeaux (42,000 seats, opening on 23/05/2015) announced the Stade Bordeaux Atlantique, the stadium operator and a subsidiary of the construction firms Vinci and Fayat, on 29/04/2015. The…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Marketing - Communication
• Article # 40645
• Published on 30/04/15 at 10:42
©  D.R.
UK: Panini obtains license for the English FA until 2018

Panini, the Italian manufacturer of collectible cards and stickers, has obtained the license for the English FA until 2018, announced the two parties on 28/04/2015. Panini will use the images and the official crest of the FA for its albums for the first time since the Euro 1996, which was hosted…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 40576
• Published on 30/04/15 at 09:22