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©  D.R.
Olympics: Mitsui Fudosan (real estate) becomes 13th Gold Partner of Tokyo 2020

The real estate group Mitsui Fudosan has become the 13th Gold Partner of the 2020 Olympic and Paralympic Games in Tokyo, announced the organising committee on 20/04/2015. Mitsui Fudosan is now the exclusive partner in the "real estate development" category. "As a Tokyo 2020 partner in city…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Authorities, Marketing - Communication
• Article # 39793
• Published on 21/04/15 at 14:36
©  D.R.
La Liga: The video game PES 2015 displayed on the socks of 14 out of clubs 20

The video game PES 2015, released by the Japanese company Konami, has been displayed on the socks of 14 clubs in La Liga since Matchday 31, which was played on 11 and 12/04/2015. In the Liga Adelante, 12 clubs also displayed the PES 2015 logo. The British company Sockatyes has become a partner of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 39610
• Published on 20/04/15 at 13:51
©  D.R.
Serie A: Citroën activates its partnership with AS Roma with a C4 Cactus in the club's colours

The French automobile manufacturer Citroën has activated its partnership with AS Roma (Serie A TIM) by unveiling a C4 Cactus in the club's colours on 16/04/2015. Citroën replaced the German brand Volkswagen as the automobile partner of AS Roma in September 2014. The agreement is estimated at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 39639
• Published on 20/04/15 at 12:15
©  Supponor
"Giving clubs and brands new sponsorship entry points around the world" (Charlie Marshall, Supponor)

"There are a variety of different models in using DBRLive for generating income for clubs. Supponor can help clubs and brands create new entry points around the world," stated Charlie Marshall, the chief product, strategy and marketing officer of Supponor, a media and technology company that can…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 38851
• Published on 20/04/15 at 10:59
©  D.R.
USA: Liberty Mutual (insurance) becomes a partner of the American Federation until 2018

The American insurance company Liberty Mutual will partner with the USSF through the 2018 World Cup in Russia, announced the Federation on 15/04/2015. Liberty Mutual will replace the insurance company Allstate, which was linked to the federation from 2011 to 2014. The partnership includes…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 39577
• Published on 20/04/15 at 10:15
©  D.R.
Copa America 2015: Chinese company K8.com (betting operator) becomes a partner of the competition

The betting operator K8.com, which is based in Macau, has become a partner of the Copa America 2015 (in Chile, from 11/06 to 04/07/2015), announced the company on 14/04/2015. K8.com will be the exclusive partner of the competition for betting and online games. The company may use the trademark and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 39559
• Published on 20/04/15 at 09:22
©  D.R.
La Liga: Volkswagen extends deal with Atlético Madrid for the 2015-16 season

The German automobile manufacturer Volkswagen is to extend its partnership with Club Atlético de Madrid (Liga BBVA) for the 2015-16 season, announced the club on 16/04/2015. The two parties have been under contract since 2011. An event was held at the club's training centre to present the new…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 39572
• Published on 17/04/15 at 15:57
©  D.R.
Eredivisie: XXImo (credit solutions) breaks shirt sponsorship deal with FC Twente

XXimo, a company which specialises in business travel credit card solutions, has broken its shirt sponsorship deal with FC Twente (Eredivisie, the Netherlands) announced the club on 16/04/2015. The contract was scheduled to run until the end of the 2015-16 season.The Dutch company had been present…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 39571
• Published on 17/04/15 at 15:34
©  D.R.
Serie A: Audi remains automobile partner of AC Milan at least until the end of the 2016-17 season

The German automobile manufacturer Audi, a subsidiary of the Volkswagen group, extended its partnership with AC Milan (Serie A TIM), the club announced on 16/04/2015. The two parties have been linked since 2007. The extension covers at least the 2015-16 and 2016-17 seasons.Audi retains advertising…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 39546
• Published on 17/04/15 at 12:43
©  ALFREDO GUTIERREZ
Colombia: Spanish mobile operator Movistar extends its partnership with the Federation until 2018

The mobile phone operator Movistar Spain has extended its partnership with the FCF (Colombian Football Federation) for the 2015 to 2018 period, announced the federation on 14/04/2015. Movistar Colombia has sponsored the Colombian national teams since 2011. The brand, which belong to the Telefonica…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 39475
• Published on 17/04/15 at 09:22