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©  Caroline Le Moal
"Women's sport is as interesting as men's sport for 70% of French people" (C. Le Moal, Havas)

"Women's sport mostly interests large consumers of sport on TV. This finding concerns women's football in particular. From advertisers' point of view, this is interesting because entrance fees are cheaper, so women's sport can reach the heart of target consumers at lower prices," Caroline Le Moal…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 8228
• Published on 24/07/13 at 12:53
©  EA Sports
Premier League: EA Sports extends partnership with Manchester City by 3 years

The American video game company EA Sports (a subsidiary of Electronic Arts) has extended its partnership with Manchester City (2nd in the Premier League in 2012/13) by three years, on the 23/07/2013. The agreement will see FIFA (video game) gaming pods installed in the Etihad Stadium's (capacity…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 8205
• Published on 23/07/13 at 17:59
2.Bundesliga: Relentless to sponsor St. Pauli for €1.3m

The Relentless energy drink (Coca-Cola company) has become the main sponsor of FC St. Pauli (10th in the 2.Bundesliga in 2012/13), on the 19/07/2013. The company has paid €1.3m to be the club's major sponsor for the 2013/14 season.Relentless, a former partner of Hamburger SV (7th in the Bundesliga…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 8189
• Published on 23/07/13 at 15:52
©  D.R.
Neymar extends Panasonic partnership by four years

Audiovisual company Panasonic has extended its partnership with FC Barcelona's (champions of La Liga in 2012/13) Brazilian forward Neymar by four years on the 22/07/2013. The contract that started in 2010, reportedly earning the player €900k per year, will now end in 2017. Neymar will appear in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 8171
• Published on 23/07/13 at 12:02
©  D.R.
Hackett to become Chelsea FC's official formal wear supplier for three seasons

London tailor Hackett have agreed to be Chelsea FC's (3rd in the Premier League in 2012/13) official formal wear supplier for three seasons, on the 22/07/2013.Under the agreement, the menswear brand will dress the first-team squad, management and coaching staff until the end of the 2015/16 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 8169
• Published on 23/07/13 at 11:29
©  Commerzbank Arena
Frankfurt's Commerzbank Arena will host a handball match in 2014

The Commerzbank Arena (capacity: 50,300), Eintracht Frankfurt's (6th in the Bundesliga in 2012/13) stadium, will host a match of the German handball league in 2014, the HBL (Handball Bundesliga, German handball league) announced on the 19/07/2013.The opening match of the German handball league in…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Authorities
• Article # 8142
• Published on 22/07/13 at 16:36
England: Sky Bet becomes the new title sponsor of The Football League until 2018

British online betting company Sky Bet has become The Football League's (English 2nd, 3rd and 4th divisions - 72 clubs) new title sponsor under a five-year agreement, the BSkyB subsidiary announced on the 18/07/2013. The deal is estimated at £260m (€300), or £52m (€60m) per season. From 2013/14…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing, Digital, …
• Article # 8059
• Published on 19/07/13 at 16:13
©  D.R.
Liverpool extend their shirt sponsorship with Standard Chartered Bank until 2016

Liverpool FC (7th in the Premier League in 2012/13) have extended their shirt sponsorship agreement with British Standard Chartered bank, until the end of the 2015/16 season, the club announced on the 19/07/2013. The bank has been the English club's shirt sponsor and official partner since July…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 8080
• Published on 19/07/13 at 14:40
©  D.R.
Brazil: Nissan to sponsor Vasco da Gama for €2.7m per year

Car manufacturer Nissan has been named sponsor of Vasco da Gama (Brazilian first division) on the 19/07/2013. The Japanese company will pay €2.7m per year to be present on the back of the club's shirt. The duration of the contract has not been specified.The partnership will be officially be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 8073
• Published on 19/07/13 at 13:08
©  D.R.
Emma Williams named marketing manager of the sponsoring agency Kempster

Emma Williams has been appointed marketing manager at the sponsoring agency Kempster, the London-based company announced on the 17/07/2013. She will officially take up her post in August 2013. Her missions have not been detailed. "Emma worked for some pretty impressive brands like Thomas Cook…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 8068
• Published on 19/07/13 at 11:43