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©  MILAN AC
Serie A: AC Milan to agree partnership with Italian hotel group Blu Hotels for 2013/14

The Italian hotel group Blu Hotels has become a partner of AC Milan (3rd in Serie A in 2012/13) for the 2013/14 season, the club announced on the 26/07/2013.The partnership, signed in collaboration with Infront Italy (marketing agency), AC Milan's official advisors, sees Blu Hotels receive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 8335
• Published on 26/07/13 at 16:50
Scottish Football Association extends deal with car manufacturer Vauxhall by four years

The Scottish FA (Football Association) has extended its existing deal with car manufacturer Vauxhall by four years, the federation announced on the 22/07/2013. The partnership was first signed in January 2011, and will run until July 2018, including the World Cups in Brazil in 2014 and Russia in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 8284
• Published on 26/07/13 at 13:50
Italy: RCS Sport named as Serie B's exclusive marketing consultant for four years

RCS Sport, an agency specialized in the organisation of sports competitions, has agreed a four-year deal with Serie B (Italian second division) as the league's exclusive marketing adviser until the end of the 2016/17 season, it was announced on the 24/07/2013.RCS Sport is working on the "B Club…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 8280
• Published on 25/07/13 at 12:51
Tom Markham appointed head of football at PwC Sport and Leisure

Tom Markham has been appointed head of the football department at PwC Sport and Leisure (PwC network), a financial analysis company specialising in sport, the company announced on the 22/07/2013.Markham's objective will be to focus on financial issues and changes in football, to help PwC Sport and…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance
• Article # 8256
• Published on 24/07/13 at 19:07
Poland: the first division is looking for a partner, in collaboration with Infront

The Ekstraklasa (Polish first division) is looking for an official partner for the 2013/14 season, in collaboration with the Swiss sports marketing company Infront, the Polish league announced on the 24/07/2013.Infront is looking for a company based in Germany or Austria. The partnership will…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 8253
• Published on 24/07/13 at 18:10
©  D.R.
Premier League: Arsenal to agree three-season partnership with Nigerian company Sterling Bank

Arsenal FC (4th in the Premier League in 2012/13) have agreed a three-year partnership with the Nigerian company Sterling Bank, the club announced on the 24/07/2013. The agreement runs out at the end of the 2015/16 season.The partnership will enable the bank to launch marketing initiatives, such…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 8235
• Published on 24/07/13 at 15:35
©  Caroline Le Moal
"Women's sport is as interesting as men's sport for 70% of French people" (C. Le Moal, Havas)

"Women's sport mostly interests large consumers of sport on TV. This finding concerns women's football in particular. From advertisers' point of view, this is interesting because entrance fees are cheaper, so women's sport can reach the heart of target consumers at lower prices," Caroline Le Moal…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 8228
• Published on 24/07/13 at 12:53
©  EA Sports
Premier League: EA Sports extends partnership with Manchester City by 3 years

The American video game company EA Sports (a subsidiary of Electronic Arts) has extended its partnership with Manchester City (2nd in the Premier League in 2012/13) by three years, on the 23/07/2013. The agreement will see FIFA (video game) gaming pods installed in the Etihad Stadium's (capacity…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 8205
• Published on 23/07/13 at 17:59
2.Bundesliga: Relentless to sponsor St. Pauli for €1.3m

The Relentless energy drink (Coca-Cola company) has become the main sponsor of FC St. Pauli (10th in the 2.Bundesliga in 2012/13), on the 19/07/2013. The company has paid €1.3m to be the club's major sponsor for the 2013/14 season.Relentless, a former partner of Hamburger SV (7th in the Bundesliga…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 8189
• Published on 23/07/13 at 15:52
©  D.R.
Neymar extends Panasonic partnership by four years

Audiovisual company Panasonic has extended its partnership with FC Barcelona's (champions of La Liga in 2012/13) Brazilian forward Neymar by four years on the 22/07/2013. The contract that started in 2010, reportedly earning the player €900k per year, will now end in 2017. Neymar will appear in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 8171
• Published on 23/07/13 at 12:02