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©  Adidas/Iris Culture
Sponsoring: Adidas launches its new advertising campaign featuring Lionel Messi

German sports brand Adidas celebrates the launch of its 'f50 adizero Messi' football boot by broadcasting an advertising spot named 'the new speed of light,' on the 01/08/2013. This video clip features FC Barcelona's Argentine striker Lionel Messi, with a LED outfit to "capture his movements, his…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 8467
• Published on 01/08/13 at 19:25
©  liverpoolfc.com
Premier League: EA Sports partners with Liverpool FC until July 2016

EA Sports, the subsidiary of the American video games publisher Electronic Arts, has signed a three-year partnership with Liverpool FC (7th of the Premier League in 2012/13), the club announced on the 01/08/2013. Both parties are now linked until July 2016. The deal allows EA Sports to use the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 8469
• Published on 01/08/13 at 19:17
©  D.R.
Premier League: PepsiCo partners with Manchester United in Asia-Pacific until 2015

U.S. group PepsiCo becomes the official soft drinks partner of Manchester United (Premier League champions in 2012/13) in the Asia-Pacific region on the 31/07/2013.The two-year contract ends in July 2015. PepsiCo will hold the exclusive rights to use the club’s branding on products and sales…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 8450
• Published on 01/08/13 at 14:05
©  herthabsc.de
Bundesliga: Audi extends its partnership with Hertha Berlin for three seasons (€300,000 per year)

German automaker Audi has extended its sponsorship partnership with Hertha Berlin (German second division champions in 2012/13, promoted to the Bundesliga in 2013/14) until the end of the 2015/16 season, on the 29/07/2013.The amount of the agreement is estimated at €300,000 per year. Audi…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Stadiums, …
• Article # 8448
• Published on 01/08/13 at 13:00
©  Tottenhamhotpsur.com
Premier League: Tottenham to partner with Chinese tailor Bosideng until 2015

Chinese tailor Bosideng becomes Tottenham's (5th in the Premier League in 2012/13) official formal wear partner on the 29/07/2013. The company will provide formal wear for the club’s first team, management and board members for the 2013/14 and 2014/15 seasons.The brand, founded in Shanghai in 1975…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 8373
• Published on 29/07/13 at 16:52
2.Bundesliga: online supplier Deinschrank.de to extend its partnership with FC Cologne until 2014/15

German online furniture supplier Deinschrank.de extends its partnership with FC Cologne (2.Bundesliga in 2013/14) for two more seasons, on the 25/07/2013. The contract, which began in 2012/13, now runs until the end of the 2014/15 season.The deal is worth € 300,000 per season and allows…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 8359
• Published on 29/07/13 at 12:23
Newcastle United: Papiss Cissé agrees to wear shirt sponsored by pay-day loans company

Newcastle United (16th in the Premier League in 2012/13) striker Papiss Cissé, has resolved a dispute with the club, on the 25/07/2013, and has agreed to wear a shirt featuring pay-day loans company Wonga's logo, following negotiations with Newcastle, the PFA (Professional Footballer's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Legal, Social Responsibility
• Article # 8325
• Published on 26/07/13 at 17:51
©  MILAN AC
Serie A: AC Milan to agree partnership with Italian hotel group Blu Hotels for 2013/14

The Italian hotel group Blu Hotels has become a partner of AC Milan (3rd in Serie A in 2012/13) for the 2013/14 season, the club announced on the 26/07/2013.The partnership, signed in collaboration with Infront Italy (marketing agency), AC Milan's official advisors, sees Blu Hotels receive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 8335
• Published on 26/07/13 at 16:50
Scottish Football Association extends deal with car manufacturer Vauxhall by four years

The Scottish FA (Football Association) has extended its existing deal with car manufacturer Vauxhall by four years, the federation announced on the 22/07/2013. The partnership was first signed in January 2011, and will run until July 2018, including the World Cups in Brazil in 2014 and Russia in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 8284
• Published on 26/07/13 at 13:50
Italy: RCS Sport named as Serie B's exclusive marketing consultant for four years

RCS Sport, an agency specialized in the organisation of sports competitions, has agreed a four-year deal with Serie B (Italian second division) as the league's exclusive marketing adviser until the end of the 2016/17 season, it was announced on the 24/07/2013.RCS Sport is working on the "B Club…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 8280
• Published on 25/07/13 at 12:51