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Tottenham Hotspur extend their sponsorship agreement with Hewlett-Packard for 2013/14

Tottenham Hotspur (5th in the Premier League in 2012/13) have extended their sponsorship agreement with the American computer and electronic appliances manufacturer HP (Hewlett-Packard) by one season, the club announced on the 08/07/2013.Under the new deal, the HP logo will feature on the front of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 7613
• Published on 09/07/13 at 11:14
©  D.R.
Sponsorship : Russian airline Aeroflot to be Manchester United official carrier until 2018

Manchester United (Premier League champions in 2012/13) have announced a 5-year partnership with Russian airline Aeroflot on the 08/07/2013. The Moscow-based airline company will become the club's official carrier, and will organise travel for players as well as club representatives. Aeroflot…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs
• Article # 7600
• Published on 08/07/13 at 17:44
©  D.R.
"Valuing spectators' rights within the stadium is critical" Damien Rajot (Vinci Stadium)

"Our goal is to reach a reliable model of development for each of our structures by 2016," Damien Rajot, CEO of Vinci Stadium told NTF on the 27/06/2013. "In this regard, Vinci Stadium intends to value "spectators' rights", professionalise stadium activities, introduce Wi-Fi and improve the…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Marketing - Communication
• Article # 7474
• Published on 08/07/13 at 15:19
©  mainz05.de
Bundesliga: Bitburger to be FSV Mainz's official beer for three seasons

FSV (Fußball und Sportverein) Mainz (13th in the Bundesliga in 2012/13) have agreed a partnership with the German brewer Bitburger for the next three seasons on the 05/07/2013. The contract will run until the end of the 2015/16 season. Bitburger will pay the club an annual €750k. The previous…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 7544
• Published on 05/07/13 at 16:14
Bundesliga: Hamburger SV have lost two South Korean sponsors

Hamburger SV (7th in the Bundesliga in 2012/13) have lost two of their sponsors on the 04/07/2013. The South Korean sponsors, Hanwha Solar (solar panels) and Kumho (tires) have decided not to renew their partnerships with the German club.Both companies had sponsored Hamburger SV for two seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 7521
• Published on 05/07/13 at 16:10
©  FIFA
FIFA Club World Cup 2013 in Morocco: FIFA presents the competition to its sponsors

FIFA (International Federation of Association Football) has held a marketing workshop in Marrakech (Morocco) on the 02/07/2013 for institutional partners (Adidas, Coca Cola, Emirates, Sony and Visa) and title partner (Toyota) of the FIFA Club World Cup 2013, taking place in Morocco from the 11/12…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities
• Article # 7543
• Published on 05/07/13 at 16:08
©  rangers.co.uk
Glasgow Rangers: Chinese IT firm Huawei to supply Ibrox Stadium with WiFi for 2013/14

Rangers (Scottish 4th division in 2012/13) are set to equip the Ibrox Stadium (capacity: 51,000) with WiFi for the 2013/14 season, supplied by the Chinese IT firm Huawei, the club announced on the 05/07/2013."More and more people are using smart devices (phones and computer tablets) as a primary…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 7533
• Published on 05/07/13 at 15:38
2013 Gold Cup: Spanish bank Santander agrees partnership with CONCACAF

Spanish bank Santander has agreed a partnership deal with CONCACAF (Confederation of North, Central American and Caribbean Association Football), which sees it become the official bank of the 2013 Gold Cup, the company announced on the 03/07/2013. The 2013 Gold Cup takes place in the U.S from the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities
• Article # 7522
• Published on 05/07/13 at 15:20
©  D.R.
Perform confirms its intention to acquire Opta for £40m (€46.7m)

Perform Group, the digital sports content provider, has confirmed its intention to acquire sports data firm Opta for £40m (€46.7m) on the 03/07/2013. The British press revealed the information on the 17/06/2013 which, until now, had not been confirmed by either of the two companies. "The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Agencies
• Article # 7526
• Published on 04/07/13 at 19:00
©  D.R.
Thailand : Manchester City announce partnership with Est Cola

Manchester City (2nd in the Premier League in 2012/13) have announced a two-year partnership with Thai soft drink brand Est Cola, the club announced on the 03/07/2013.The agreement sees Est Cola become Manchester City's “Official Soft Drinks Partner in Thailand”. As part of the deal, which is the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs
• Article # 7420
• Published on 03/07/13 at 18:41