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©  D.R.

Naming of the Parc des Princes: "€ 8m of potential benefits per year" (Jean-Claude Blanc, Paris SG)

"The new license includes the possibility of naming the stadium, which would allow us to add the name of a partner to the existing name of Parc des Princes. This is only a possibility and we evaluate the potential benefits at € 8m per year," said Jean-Claude Blanc, Chief Operating Officer of Paris…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 13300
• Published on

Italy: car brand Dacia becomes official partner of Serie B

The car brand Dacia, part of the Renault group, have become the official sponsor of the Serie B (the Italian second division) for the 2013-14 season.The contract was negotiated by the RCS Sport agency, the exclusive marketing advisors for the Serie B until the end of the 2016-17 season. RCS Sport…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 12755
• Published on

Chinese brewer Tsingtao partner of the Asian Football Confederation until 2017

Chinese brewer Tsingtao has signed a partnership with the AFC (Asian Football Confederation), on the 10/12/2013. From the 01/01/2014 and until 2017, the brand will be the official sponsor of the Asian Champions League and all other AFC club competitions. The value of the partnership is estimated…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 12752
• Published on
©  Villarreal CF

La Liga: CaixaBank become partners of Villarreal until 2014-15

Spain's CaixaBank have become an official sponsor of Villarreal (La Liga), the club announced, on the 12/12/2013. Both parties are bound until the end of the 2014-15 season.CaixaBank will be present on the El Madrigal stadium's (25,000 seats) perimeter advertising, and will also install a "third…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 12746
• Published on
©  CC

The dual stadium and shirt sponsorship between Arsenal and Emirates is best known in the UK

The partnership between Arsenal and Emirates Airline, the airline company based in Dubai, is the most recognisable partnership among sport fans in the United Kingdom— 62% of respondents knew the shirt sponsor of the London club, according to a Repucom study published on the 09/12/2013. The South…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sporting Goods & Brands, …
• Article # 13566
• Published on

Ralf Koslowski resigns as Managing Director of Sales for Infront Germany

Ralf Koslowski has resigned as Managing Director of Sales for Infront Sports & Media Germany, the media and marketing rights agnecy, on the 05/12/2013. Reinhardt Weinberger, Managing Director of the company, temporarily takes over the responsibilities of Ralf Koslowski."During the last two and a…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 12688
• Published on

Portugal: ticket platform Viagogo become partners of FC Porto

The online ticket platform Viagogo have become partners of FC Porto (POR), on the 06/12/2013.Viagogo will help the promotion and sale of FC Porto's match tickets in the 50 countries where the company operates. The deal will cover matches in the do Dragão stadium (50,000 seats), the home of FC…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Marketing - Communication
• Article # 12716
• Published on

Nike join nine organisations to promote physical activity among children in Brazil

The sports equipment manufacturer Nike have announced the launch of a programme to encourage the practice of physical activity among children in Brazil, on the 09/12/2013. The announcement was made during the "Clinton Global Initiative for Latin America" meeting, which brings together former U.S…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Legal, …
• Article # 12719
• Published on
©  D.R.

Qatar : Aspire Katara Investment and Infront create joint venture - AspireInfront

Qatar's investment fund, Aspire Katara Investment (AKI), and media and marketing rights agency Infront Sports & Media have announced "a new joint venture to target the growing sports marketing business in the GCC (Gulf Cooperation Council) region", on the 09/12/2013.The company will operate with…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sporting Goods & Brands, …
• Article # 12593
• Published on