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©  liverpoolfc.com
Liverpool FC: Carlsberg extends partnership by three years

Danish brewery Carlsberg has signed a three-year extension to its partnership with Liverpool FC (7th in the Premier League in 2012/13) on the 12/07/2013. The sponsorship deal which began in 1992, is the longest running in the Premier League. The contract has now been extended to the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 7865
• Published on 15/07/13 at 15:09
©  Repubblica.it
AS Roma: 2013-14 shirt presented without kit supplier

AS Roma (6th in Serie A in 2012-13) presented a shirt without a kit supplier for the 2013-14 season. The Italian club are in conflict with their former supplier, the Italian brand Kappa. The partnership, which began in 2000-01, was initially supposed to be completed by the end of the 2013-14…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 12218
• Published on 11/07/13 at 19:42
©  Manchester City
Sponsorship: Manchester City partners with GS Battery in Thailand

The Japanese manufacturer of automobile and motorcycle batteries GS Battery becomes Manchester City’s (second in the Premier League in 2012/13) official car battery partner for Thailand, the club announced on the 11/07/2013. GS Battery is Thailand’s leading car battery brand.This is the second…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 7752
• Published on 11/07/13 at 17:38
©  cpfc.co.uk
England: Crystal Palace are looking for a stadium sponsor

Crystal Palace FC (5th in the Championship, English 2nd division, in 2012/13 and promoted to the Premier League after winning the play-offs) are looking for a sponsor for their stadium at Selhurst Park (capacity: 26,300) for the 2013/14 campaign, the club announced on the 10/07/2013. Aside from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 7675
• Published on 10/07/13 at 17:57
CONCACAF sign partnership with DataFactory

The Argentinian company DataFactory has been named as the official provider of statistics for the 2013 Gold Cup, CONCACAF (Confederation of North, Central America and Caribbean Association Football) announced on the 10/07/2013.The 2013 Gold Cup takes place in the USA from the 07/07 to the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Agencies
• Article # 7664
• Published on 10/07/13 at 16:15
Schalke 04 terminate the contract signed on 01/07/2013 with online ticket marketplace Viagogo

Schalke 04 (4th in the Bundesliga in 2012/13) have terminated their partnership with the online ticket marketplace Viagogo, the club announced on the 09/07/2013. This decision was taken 9 days after the contract between the two parties was signed on the 01/07/2013. The German club are…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs
• Article # 7688
• Published on 10/07/13 at 15:39
Martyn Jones appointed director of sponsorship at Perform Group

Martyn Jones has been appointed global brand sponsorship director at Perform, the digital sports content provider, on the 05/07/2013. He will report to Stefano D’Anna, managing director for worldwide sales and brand partnerships at Perform.Jones will be responsible for commercialising Perform's…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Agencies
• Article # 7624
• Published on 10/07/13 at 11:25
Tottenham Hotspur extend their sponsorship agreement with Hewlett-Packard for 2013/14

Tottenham Hotspur (5th in the Premier League in 2012/13) have extended their sponsorship agreement with the American computer and electronic appliances manufacturer HP (Hewlett-Packard) by one season, the club announced on the 08/07/2013.Under the new deal, the HP logo will feature on the front of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 7613
• Published on 09/07/13 at 11:14
©  D.R.
Sponsorship : Russian airline Aeroflot to be Manchester United official carrier until 2018

Manchester United (Premier League champions in 2012/13) have announced a 5-year partnership with Russian airline Aeroflot on the 08/07/2013. The Moscow-based airline company will become the club's official carrier, and will organise travel for players as well as club representatives. Aeroflot…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs
• Article # 7600
• Published on 08/07/13 at 17:44
©  D.R.
"Valuing spectators' rights within the stadium is critical" Damien Rajot (Vinci Stadium)

"Our goal is to reach a reliable model of development for each of our structures by 2016," Damien Rajot, CEO of Vinci Stadium told NTF on the 27/06/2013. "In this regard, Vinci Stadium intends to value "spectators' rights", professionalise stadium activities, introduce Wi-Fi and improve the…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Marketing - Communication
• Article # 7474
• Published on 08/07/13 at 15:19