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Nike unveils "Ordem", the 2014 ball for the friendly matches of its sponsored federations

Nike has unveiled its new "Ordem" football (first word of Brazil's slogan, "Ordem e Progresso", "Order and Progress"), on the 02/12/2013.The ball will be used by all Nike-sponsored federations (including the ten teams who have qualified for the 2014 World Cup: Australia, South Korea, United…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 12396
• Published on 05/12/13 at 18:45

Premier League: €157m in shirt sponsorship revenue generated in 2013-14

The 20 Premier League clubs generate €157m of shirt sponsorship revenue for the 2013-14 season, indicated the "European Jersey 2013-14" study conducted by the sports marketing agency Repucom, which was published on the 29/11/2013.Manchester United (Aon) and Liverpool FC (Standard Chartered) record…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 12436
• Published on 05/12/13 at 18:40

Brazil 2014: Match Hospitality reveal hospitality packages for fans

Match Hospitality AG, the Swiss company who own and manage the rights for FIFA's hospitality programme, have revealed their packages for fans wishing to attend the 2014 World Cup in Brazil (12/06 to 13/07/2014), on the 03/12/2013.The company, who are based in Zurich (Switzerland), have managed…

Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Stadiums, Authorities
• Article # 12377
• Published on 04/12/13 at 19:20

Adidas release "Brazuca", the official ball of the 2014 World Cup

Adidas have released "Brazuca", the official ball of the 2014 World Cup, on the 04/12/2013. Available in stores and on the company's official website, the ball costs €140. A replica is also available for €30.The company unveiled the new ball on the 3/12/2013 with a 3D light projection launch…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 12368
• Published on 04/12/13 at 19:00

2.Bundesliga: Belgian company Iglo become partner of FC Sankt Pauli for 2013-14

The Belgian food company Iglo have become a partner of FC Sankt Pauli (2.Bundesliga) for the 2013-14 season, the German club announced, on the 03/12/2013.The Iglo logo will be present on FC St. Pauli's LED perimeter hoarding, as well as in their media communications. The company will also become…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 12347
• Published on 04/12/13 at 18:30

England: confectioner Mars prolong partnership with English FA for 4 years

Mars Chocolate UK, the British subsidiary of American confectioner Mars, have extended their partnership with the FA (English Football Association), for four years, on the 12/02/2013. Both parties have been linked since 2009, and will now continue the partnership until July 2018.Mars are an…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Legal, …
• Article # 12363
• Published on 04/12/13 at 17:40

Italy: San Benedetto becomes official water of Lega Serie B for 2013-14

The mineral water brand San Benedetto has become the official water for the Serie B (second division, Italy) for the 2013-14 season, the company announced on 29/11/2013. The contract was signed through RCS Sport, the marketing partner of the Serie B league.San Benedetto's "Project Ecogreen…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 12318
• Published on 03/12/13 at 19:10

Brazil 2014: Adidas launch official ball and offer one to each Brazilian born on the 03/12/2013

Sportswear manufacturer Adidas are giving away the official ball of the 2014 World Cup (12/06 - 13/07/2014) to every child born in Brazil on the 12/03/2013, to coincide with the presentation of their official "Brazuca" ball in Rio de Janeiro, said the German company, on the 29/11/2013.Upon…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 12287
• Published on 03/12/13 at 17:55

Englishtown language school to partner Brazilian Confederation until 2018

The language school, Englishtown, has become a partner of the CBF (Brazilian Football Confederation), announced the governing body, on the 28/11/2013. The company becomes an official partner of the Confederation until November 2018.The value of the contract is estimated at €3.1 million per season…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 12243
• Published on 02/12/13 at 16:30

Serie A: Franklin & Marshall become Verona shirt sponsor for 2013-14

The Italian clothing brand, Franklin & Marshall, have become the main shirt sponsor of Verona (Serie A) the club announced, on the 29/11/2013.The club have been looking for a main shirt sponsor since the beginning of the 2013-14 season. In the meantime, and in place of a new sponsor, Verona's…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 12236
• Published on 02/12/13 at 16:00