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©  NIKE

Nike Inc. to expect a turnover of $ 36bn for the 2016/17 fiscal year

Kit supplier Nike Inc. has recorded a turnover of 36 billion dollars (about € 26.6bn) for the 2016/17 fiscal year, the American company announced, on the 09/10/2013. This would represent an increase of 42.3% compared to 2012/13, or an increase of 10.57% per year. The turnover for the 2012/13…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Merchandising - Licensing
• Article # 10633
• Published on

Paris Saint-Germain: no formal agreement for kit supplier from 2014-15

"There is no formal agreement at this stage of the negotiations concerning the kit supplier from the 2014-15 season on," according to Paris Saint-Germain, on the 09/10/2013.Under contract with Nike since 1989, PSG have been negotiating a partnership extension for several months.The current…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 12221
• Published on

Serie A: Adidas to be AC Milan's kit supplier until 2022/23

Adidas has extended its contract with AC Milan (Serie A) and will be the official kit supplier until the end of the 2022/23 season, the club announced on the 09/10/2013. The previous contract was due to expire at the end of the 2016/17 season. The German group has supported Milan since 1998 and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 10575
• Published on
©  D.R.

Emirates to enable customers to redeem miles for match tickets of partner clubs

Emirates, the Dubai-based airline, has enabled clients to trade their "miles" against match tickets of clubs sponsored by the company, on the 09/10/2013.Customers enrolled Skywards loyalty program can redeem starting from 2000 miles. Emirati company offers tickets for matches of AC Milan (Serie…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10570
• Published on
©  D.R.

Luiz Felipe Scolari, coach of Brazil becomes ambassador of Peugeot in 2013/14

Luiz Felipe Scolari, coach of the national team of Brazil, has become ambassador of the French car manufacturer Peugeot in Brazil for the 2013/14 season, on the 08/10/2013.Luiz Felipe Scolari, coach of the 2002 world champions and back at the head of the national team since the 29/11/2012 will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10560
• Published on

Bundesliga: Happy Bet to become Bayer Leverkusen's sports betting partner in 2013/14

Online betting operator Happy Bet, based in Malta, has become Bayer Leverkusen's (Bundesliga) official partner for the 2013/14 season, the club announced on the 08/10/2013.The amount of the contract is estimated at € 500,000. Happy Bet will exploit the image of the German club, playing in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10524
• Published on
©  FC Augsbourg

Bundesliga: Coca-Cola beverage partner of FC Augsburg until 2015/16

Beverage group Coca-Cola has become FC Augsburg's (Bundesliga) partner for three seasons, the club announced on the 07/10/2013. Both parties are bound until the end of the 2015/16 season.Coca-Cola will be the official beverage supplier at the SGL Arena (30,600 seats). The partnership also includes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10511
• Published on

Premier League: Swiss watchmaker Rotary to sponsor Chelsea until 2016/17

Swiss watchmaker Rotary has become Chelsea FC's (Premier League) partner, the club announced, on the 10/04/2013. Both parties are bound until the end of the 2016/17 season.The brand founded in 1895 by Moise Dreyfuss in La Chaux de Fonds (SWI) will be advertised at Stamford Bridge. Rotary also…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10450
• Published on

Premier League: South African Airways to partner with Sunderland in 2013/14

South African Airways has partnered with Sunderland (Premier League) for the 2013/14 season, the club announced on the 05/10/2013.The South African national airline company becomes Sunderland AFC's official partner. The company logo has been present on the players' shirts during warm-ups of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 10447
• Published on
©  Juve

Serie A: Korean company Samsung extends its partnership with Juventus by three years

Korean group Samsung Electronics has extended by three seasons its contract with Juventus (Serie A), as official partner until the end of the 2016/17 season, the club announced on the 04/10/2013."Samsung will provide the club with a host of state-of-the-art equipment, installing televisions…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 10435
• Published on