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Pelé becomes brand ambassador for Hublot

Brazilian Edson Arantes do Nascimento, also known as Pelé (three time winner of the World Cup in 1958, 1962 and 1970) has become the new ambassador of the Swiss watchmaker Hublot, announced the brand, on the 29/10/2013.The former player, born on the 23/10/1940, will participate in media campaigns…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 11292
• Published on 30/10/13 at 16:59

QTA: "PSG have the ambition to become a global sports brand" (Jean-Claude Blanc, Paris-SG)

"PSG have the ambition to become a global sports brand. To achieve this, we have two levers, football and Paris. We are very lucky to be representing Paris", said Jean Claude Blanc, Deputy Chief Operating Officer of the Paris club, on the 29/10/2013, at the presentation of their partnership with…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 11276
• Published on 30/10/13 at 14:36

London: Future Sponsorship 2013, conference of sports sponsorship stakeholders

The seventh edition of "Future Sponsorship", an event that brings together sponsorship stakeholders, takes place in London from the 06 to the 08/11/2013.The event is organised around four themes of exchange:"- Rethink: innovative sponsorship strategies and insights from the experts who created and…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 11254
• Published on 29/10/13 at 19:25

Major League Soccer : LifeVantage to sponsor Real Salt Lake for €2.2 million per year until 2023

The specialist nutrition company, LifeVantage, has become the shirt sponsor of Real Salt Lake (MLS, USA) for ten seasons, announced the franchise, on the 29/10/2013. Both parties are bound to the end of the 2023 season.The partnership will begin in the 2014 Major League Soccer season, the North…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11249
• Published on 29/10/13 at 19:10

Major League Soccer : Heartland Bank to partner with Columbus Crew in 2014

American bank, the Heartland Bank, has become the official partner of Columbus Crew, MLS franchise (Major League Soccer, USA). The deal is set to start in 2014, announced the team from the state capital of Ohio, on the 25/10/2013.The partnership includes LED signage in Crew Stadium (25,000 seats…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11252
• Published on 29/10/13 at 18:50

FIFA to launch regional sponsorship packages for World Cups in 2018 and 2022

FIFA (Federation Internationale de Football Association) announced they will launch regional sponsorship packages for the 2018 World 2018 in Russia and Qatar in 2022, at the meeting of the LOC (Local Organising Committee) for the 2018 World Cup, in Kazan, Russia, on the 29/10/2013."The current…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 11246
• Published on 29/10/13 at 16:23

Nike launches yellow ball for the winter period in Serie A, La Liga and Premier League

Sporting goods company Nike has provided (26/10/2013) the Premier League (England), Serie A (Italy) and La Liga (Spain) with their new "Nike Incyte Hi-Vis" ball. The yellow ball will be used in the three European leagues until February 2014.The American brand has designed the "Nike Incyte Hi-Vis…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 11205
• Published on 28/10/13 at 18:39

La Liga: Saudi bank Samba Financial Group to partner with FC Barcelona until 2015/16

Saudi bank Samba Financial Group (Samba) has become a sponsor of FC Barcelona (La Liga) for three seasons, the club announced on the 25/10/2013. Both parties are bound to the end of the 2015/16 season. Samba becomes the official bank of FC Barcelona in Saudi Arabia, which is Barcelona's first…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11184
• Published on 28/10/13 at 14:59

2.Bundesliga: Coca-Cola extends partnership with FC Kaiserslautern until 2015/16

Coca-Cola have extended their partnership with FC Kaiserslautern (2.Bundesliga) until the end of the 2015/16 season, the club announced on the 25/10/2013.Coca-Cola are the exclusive provider of soft drinks at the Fritz-Walter-Stadion (49,700 seats). The company has been supporting Kaiserslautern…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11172
• Published on 28/10/13 at 10:17

Premier League: Barclays give fans free bus for away games

The British bank Barclays, title sponsor of the Premier League, will provide fans with a free bus until the end of the 2015-16 season.The initiative, launched at the Liverpool - Crystal Palace game on the 03/10/2013 (3-1, match-day 7) is to "thank the supporters who follow their team across the…

Domain(s): Sponsors & Partners
• Article # 11140
• Published on 25/10/13 at 14:59