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©  D.R.
Lufthansa airline extends its partnership with the German federation until 2018

The German airline Lufthansa has extended its partnership with the DFB (Deutscher Fußball-Bund, the German federation) until 2018, the company announced on 11/11/2014. The extension of the partnership, which began in 2005, will enable Lufthansa to be the Official Airline of the 2014 world…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 28135
• Published on 13/11/14 at 10:30
©  D.R.
2.Bundesliga: Macron to replace Uhlsport as equipment supplier for 1860 Munich from 2015-16

The Italian brand Macron will replace the German brand Uhlsport as the equipment supplier of TSV 1860 Munich (2.Bundesliga) from the 2015-16 season, announced German media on 11/10/2014. Uhlsport has equipped the the club since 2006. The deal with Macron will for be five seasons, until June 2020…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 28105
• Published on 12/11/14 at 17:38
©  acmilan.com
Serie A: Japanese Lawson (stores) becomes a partner for 2014-15 AC Milan

Lawson, a Japanese brand of convenience stores, became a partner of AC Milan (Serie A TIM) in 2014-15, the club announced on 11/11/2014. The agreement was finalised by Infront Italy, the marketing agency of the club. The Japanese advertising agency Dentsu also collaborated on the deal.Lawson…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 28069
• Published on 12/11/14 at 13:20
©  D.R.
Eredivisie: watchmaker Hublot extends its agreement with Ajax for 2014-15

The Swiss watchmaker Hublot extended its agreement with AFC Ajax (Eredivisie) for the 2014-15 season, the club announced on 06/11/2014. Hublot has been the official watch of the Amsterdam club since 2011. The brand, which belongs to LVMH group, will remain visible on the media communications of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27970
• Published on 10/11/14 at 09:40
©  Puma Tom Oldham/Puma
Puma continues its partnership with the Federation of the Côte d'Ivoire until 2017-18

The German sports equipment supplier Puma has extended its partnership with the FIF (Ivorian Football Federation) until 2017-18, announced the two partners on 05/11/2014. Puma has been linked to the Ivorian Federation since 2005. The brand is the kit and equipment provider of all national teams of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 27947
• Published on 07/11/14 at 17:17
Eredivisie: Umbro should replace Nike as equipment supplier of PSV Eindhoven in 2015-16

The British brand Umbro should replace Nike as equipment supplier PSV Eindhoven (Eredivisie) from the 2015-16 season, according to various Dutch media outlets on 07/11/2014. Nike has equipped the club team since the 1995-96 season. Extended in March 2009, the contract is expected to be terminated…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 27929
• Published on 07/11/14 at 15:30
©  Ajax
Eredivisie: Ziggo (media and telecom) new shirt sponsor of Ajax Amsterdam until 2018-19

Ziggo, a Dutch telecom and cable television unit, will become the main shirt sponsor of Ajax Amsterdam (Eredivisie) from 01/01/2015 to the end of the 2018-19 season, the club announced on 07/11/2014. The annual amount of the contract will €8m per year (€4m for January-June 2015), announced Ajax…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27927
• Published on 07/11/14 at 14:36
©  Inter
Serie A: Toshiba Medical Systems becomes a partner Inter Milan in 2014-15

Toshiba Medical Systems, the Japanese supplier of medical imaging equipment, became a partner of FC Internazionale Milano (Serie A TIM) for the 2014-15 season, the club announced on 06/11/2014. Toshiba will provide the medical staff of the Milan club equipment for diagnostic imaging systems. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27909
• Published on 07/11/14 at 11:46
©  URBSFA
Belgium: EDF Luminus partners with the Federation until 2016, Coca-Cola extends until 2018

EDF Luminus became a partner of the Belgian FA (Royal Belgian Football Association) through the Euro 2016 tournament in France, and Coca-Cola extended its agreement through the 2018 World Cup in Russia, announced the Belgian Federation on 04/11/2014. "EDF Luminus will focus not only on the Red…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 27879
• Published on 06/11/14 at 18:50
©  D.R.
Serie A: Parma FC to wear a special green shirt, in honour of its sponsor Folletto, against Juventus

Parma FC (Serie A TIM) will wear a special green jersey in honour of its shirt sponsor, the Folletto brand of vacuum cleaners (German Vorwerk group), against Juventus (Matchday 11 of the Serie A) at Juventus Stadium (capacity 41,000) on 09/11/2014. The shirt, designed by Italian sports equipment…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 27858
• Published on 06/11/14 at 16:10