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©  Milan AC
Serie A: Emirates Airline to remain shirt sponsor of AC Milan until 2019-20

Emirates Airline, based in Dubai (United Arab Emirates), has extended its contract as the main shirt sponsor of AC Milan (Serie A TIM) until 2019-20, the club announced on 01/12/2014. The partnership began in 2007. The extension has already been in place for several months, effective since the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 29214
• Published on 01/12/14 at 17:44
©  D.R.
Russia 2018/2022 Qatar: Visa calls for "greater transparency" by FIFA

"We are troubled by the recent events surrounding FIFA (Fédération Internationale de Football Association). In our discussions we have clearly stated that greater transparency and more open, forthright communications is not only paramount, but the only way in which public trust in FIFA, and all…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 29198
• Published on 01/12/14 at 15:29
Italy: MSC Cruises becomes a partner of the Serie B for the 2014-15 season

MSC Cruises, a private Italian cruise company, became an official partner of the Serie B for the 2014-15 season, the league announced on 27/11/2014.The shipping company will be present on the advertising boards of the 22 clubs in the 2014-15 championship. MSC Cruises will also allow different…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 29191
• Published on 01/12/14 at 14:35
©  D.R.
Bundesliga: Turkish airline Onur Air partners with SV Werder Bremen in 2014-15

The Turkish airline Onur Air became partner of SV Werder Bremen (Bundesliga) for the 2014-15 season, the club announced on 27/11/2014. The contract was finalised with Infront, the marketing agency of the club. Onur Air will be visible on the advertising boards at the Weser Stadion (capacity…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 29167
• Published on 01/12/14 at 11:59
©  Orange
Ligue 1: Orange will allow 12 fans of Olympique Lyonnais to be present on the shirt sleeve

The telecom group Orange has activated a partnership with Olympique Lyonnais (Ligue 1) to allow 12 supporters to appear on the sleeve of the shirt until the end of the 2014-15 season, the club announced on 27/11/2014. A visibility package on the club's shirt sleeve had previously been acquired by…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 29156
• Published on 01/12/14 at 11:10
©  D.R.
Ligue 1: adidas and the LFP reveal the official ball for the second half of the 2014-15 season

The German equipment manufacturer adidas and the LFP (French Professional Football League) unveiled the official ball of Ligue 1 for the second part of 2014-15 season on 28/11/2014. Inspired by the "Brazuca" ball of the 2014 World Cup in Brazil, the new ball in the French league offers new colours…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 29157
• Published on 01/12/14 at 09:40
MLS: Philadelphia Union to open beer garden inside their stadium with Dogfish Head beer brand

The MLS (Major League Soccer, USA-CAN) franchise Philadelphia Union have partnered with the local specialty beer brand Dogfish Head Brewery, the club announced on 26/11/2014.As part of this agreement, the club and Dogfish Head will create a unique "destination beer garden" inside PPL Park…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 29011
• Published on 28/11/14 at 17:29
©  Paris SG
Ligue 1: Aspetar, Qatari hospital, formalises its partnership with Paris Saint-Germain until 2016-17

Aspetar, a Qatari hospital specialising in sports medicine and orthopedics, became an official partner of Paris Saint-Germain (Ligue 1) until the end of the 2016-17 season, the club announced on 27/11/2014. The hospital was established in 2007 and is located in the Aspire Zone in Doha (Qatar)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 29107
• Published on 28/11/14 at 12:34
©  ETG
Ligue 1: Evian TG becomes first French club to commercialise sock space, match by match basis

Evian Thonon Gaillard FC (Ligue 1) joined SponsorLive, an online platform that connects clubs with potential partners to commercialise a sock space on kits, on 25/11/2014. The club will offer contracts for the space on a match by match basis for small and medium-sized businesses to gain…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs
• Article # 29096
• Published on 28/11/14 at 11:30
©  LFP.es
Spanish League, broadcasters and advertisers united against piracy in football content

MAA (Spanish Media Agencies Association), the Spanish media groups Mediapro and Prisa and the LFP (Spanish Professional Football League), signed a collaboration agreement against the illegal distribution of sports content on 11/11/2014. The aim is to prevent advertising investments into illegal…
Domain(s): Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 29086
• Published on 28/11/14 at 10:31