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©  D.R.
World Rugby: Coca Cola Renews Partnership for World Cup 2015 in England

Coca Cola, the American beverage producer and distributor, renewed its partnership with World Rugby, and will be the official sponsor of the 2015 Rugby World Cup in England (from 18/09 to 31/10/2015). Coca Cola will provide soft drinks, its Powerade brand will be the official sports drinks and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 30276
• Published on 18/12/14 at 16:20
©  D.R.
Premier League: launch of Barclays Premier League Works, programme to help disadvantaged youth

The Premier League and its partner and title sponsor, the British bank Barclays, launched the Barclays Premier League Works, a programme that aims to help disadvantaged young people have access to education and vocational training, on 04/12/2014. This educational program, in conjunction with…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Social Responsibility
• Article # 30238
• Published on 18/12/14 at 12:39
©  D.R.
Bundesliga: Linglong Tire (tyres) becomes a partner of VfL Wolfsburg until 2016-17

The Chinese tyre manufacturer Linglong Tires will become a partner of VfL Wolfsburg (Bundesliga) from 01/01/2015, the club announced on 15/12/2014. The contract will expire at the end of the 2016-17 season. The Chinese company will become a top sponsor of the German club. In addition to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 30168
• Published on 17/12/14 at 14:00
©  D.R.
UK: BT wants to buy the mobile operator EE, partner of Wembley Stadium, for €15.7 billion

The British telecommunications group BT (British Telecom) has commenced exclusive negotiations with its German and French counterparts Deutsche Telekom and Orange to takeover their joint venture EE, the British mobile operator, on 15/12/2014. The duration of the period of negotiations was not…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 30148
• Published on 17/12/14 at 12:45
©  D.R.
Bundesliga: Jako extends as kit supplier of Hannover 96 until 2018-19

The German sports equipment supplier Jako extended its partnership with Hannover 96 (Bundesliga) until 2018-19, the club announced on 15/12/2014. Both parties have been under contract since the 2011-12 season. The contract is estimated at €750 000 per year. Hannover 96 is the only Bundesliga club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 30103
• Published on 16/12/14 at 17:45
©  D.R.
Ligue 1: EA Sports renews partnership with AS Monaco until the end of the season 2014-15

The video game publisher EA Sports renewed its partnership with AS Monaco (Ligue 1) until the end of the 2014-15 season, the club announced on 15/12/2014. The two parties have been linked since the 2013-14 season. EA Sports has also extended its agreements with LOSC Lille, the Girondins Bordeaux…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 30080
• Published on 16/12/14 at 12:34
©  D.R.
Premier League: Burnley FC and Puma allow fans to choose the 2015-16 away shirt

Burnley FC (Barclays Premier League) and its equipment manufacturer Puma will allow the club's fans to choose the 2015-16 away shirt via a vote on the club's website, the club announced on 15/12/2014. The club offers three outfits, one each predominantly in white, yellow or blue, on its website…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 30067
• Published on 16/12/14 at 10:59
©  ACA
France: Gamm Vert (gardening), becomes one match shirt sponsor of AC Ajaccio against Paris SG

Gamm Vert, a gardening brand, became the shirt sponsor of AC Ajaccio (Ligue 2, French second division) for the club's Round of 16 match in the Coupe de la Ligue (French league cup) against Paris Saint-Germain (Ligue 1) on 17/12/2014, announced the Corsican club on 12/12/2014.Gamm Vert Aiacciu was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 30037
• Published on 15/12/14 at 15:07
©  Cagliari Calcio
Serie A: Brigante (cheese) becomes shirt sponsor of Cagliari Calcio for two matches

Brigante, a goat'scheese brand from the Pinna group, became the shirt sponsor of Cagliari Calcio (Serie A TIM) for two games (against Parma, 0-0, on 14/12/2014 and Juventus on 18/12/2014), announced the club on 12/12/2014. "The Sardegna (regional tourism office) company has not replaced, but…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 30005
• Published on 15/12/14 at 13:59
©  D.R.
Denmark: Carlsberg extends contract as shirt sponsor of FC Copenhagen until 2020-21

The Danish brewer Carlsberg extended its contact as shirt sponsor of FC Copenhagen (Superliga, Denmark) until the end of the 2020-21 season, the club announced on 12/12/2014. Carlsberg, whose headquarters is based in Copenhagen, has been linked with the club since 1999. "We are very pleased to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 29994
• Published on 15/12/14 at 12:30