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©  D.R.
Eredivisie: watchmaker Hublot extends its agreement with Ajax for 2014-15

The Swiss watchmaker Hublot extended its agreement with AFC Ajax (Eredivisie) for the 2014-15 season, the club announced on 06/11/2014. Hublot has been the official watch of the Amsterdam club since 2011. The brand, which belongs to LVMH group, will remain visible on the media communications of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27970
• Published on 10/11/14 at 09:40
©  Puma Tom Oldham/Puma
Puma continues its partnership with the Federation of the Côte d'Ivoire until 2017-18

The German sports equipment supplier Puma has extended its partnership with the FIF (Ivorian Football Federation) until 2017-18, announced the two partners on 05/11/2014. Puma has been linked to the Ivorian Federation since 2005. The brand is the kit and equipment provider of all national teams of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 27947
• Published on 07/11/14 at 17:17
Eredivisie: Umbro should replace Nike as equipment supplier of PSV Eindhoven in 2015-16

The British brand Umbro should replace Nike as equipment supplier PSV Eindhoven (Eredivisie) from the 2015-16 season, according to various Dutch media outlets on 07/11/2014. Nike has equipped the club team since the 1995-96 season. Extended in March 2009, the contract is expected to be terminated…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 27929
• Published on 07/11/14 at 15:30
©  Ajax
Eredivisie: Ziggo (media and telecom) new shirt sponsor of Ajax Amsterdam until 2018-19

Ziggo, a Dutch telecom and cable television unit, will become the main shirt sponsor of Ajax Amsterdam (Eredivisie) from 01/01/2015 to the end of the 2018-19 season, the club announced on 07/11/2014. The annual amount of the contract will €8m per year (€4m for January-June 2015), announced Ajax…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27927
• Published on 07/11/14 at 14:36
©  Inter
Serie A: Toshiba Medical Systems becomes a partner Inter Milan in 2014-15

Toshiba Medical Systems, the Japanese supplier of medical imaging equipment, became a partner of FC Internazionale Milano (Serie A TIM) for the 2014-15 season, the club announced on 06/11/2014. Toshiba will provide the medical staff of the Milan club equipment for diagnostic imaging systems. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27909
• Published on 07/11/14 at 11:46
©  URBSFA
Belgium: EDF Luminus partners with the Federation until 2016, Coca-Cola extends until 2018

EDF Luminus became a partner of the Belgian FA (Royal Belgian Football Association) through the Euro 2016 tournament in France, and Coca-Cola extended its agreement through the 2018 World Cup in Russia, announced the Belgian Federation on 04/11/2014. "EDF Luminus will focus not only on the Red…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 27879
• Published on 06/11/14 at 18:50
©  D.R.
Serie A: Parma FC to wear a special green shirt, in honour of its sponsor Folletto, against Juventus

Parma FC (Serie A TIM) will wear a special green jersey in honour of its shirt sponsor, the Folletto brand of vacuum cleaners (German Vorwerk group), against Juventus (Matchday 11 of the Serie A) at Juventus Stadium (capacity 41,000) on 09/11/2014. The shirt, designed by Italian sports equipment…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 27858
• Published on 06/11/14 at 16:10
©  Orlando City SC
MLS: Orlando Health (hospital network) is the shirt sponsor of Orlando City SC in 2015

Orlando City SC (Major League Soccer) revealed its official kit for 2015, and announced that Orlando Health, a non-profit hospital network, will be the shirt sponsor for the franchise's first season in MLS, the club announced 05/11/2014. Orlando Health has supported the franchise since 2011, when…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27847
• Published on 06/11/14 at 14:33
©  D.R.
UK: betting operator 666Bet becomes shirt sponsor of 6 non-league clubs for the 64th FA Cup

The betting operator 666Bet, based on the Isle of Man (United Kingdom), became the shirt sponsor of six non-league clubs for the 64th FA Cup, which competes on 07, 08, 09 and 10/11/2014, the company announced on 05/11/2014. Four clubs play in the Conference North and South divisions (English 6th…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 27800
• Published on 05/11/14 at 17:50
©  Feyenoord
Eredivisie: Feyenoord launches a range of "retro" merchandising products with the Copa brand

Feyenoord Rotterdam (Eredivisie) launched a range of "retro" merchandising products -- notably vintage club shirts -- with the Dutch Copa Football brand on 04/11/2014. Copa Football offers various models of vintage shirts containing the designs, cuts and colours of the jerseys worn in the history…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 27785
• Published on 05/11/14 at 15:32