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CONCACAF: Allstate (insurance) becomes a partner of the 2015 Gold Cup in the United States and Canada

The US insurance company Allstate became a partner of the 2015 CONCACAF Gold Cup, co-hosted by the United States and Canada (from 07 to 26/07/2015), announced CONCACAF (Confederation of Football in North America, Central and the Caribbean) on 12/03/2015. The agreement was finalised by the Traffic…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 36684
• Published on 16/03/15 at 14:15

IOC: the automaker Toyota officially becomes a TOP worldwide Olympic partner (2017-2024)

The Japanese automaker Toyota has officially entered into an agreement with the IOC (International Olympic Committee) to become a TOP (The Olympic Programme) worldwide Olympic partner, the highest tier in the IOC's sponsorship programme, from 2017 to 2024, announced the body, on 13/03/2015…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 36614
• Published on 16/03/15 at 10:21

Serie A: TIM (telecommunications) extends as the title sponsor of the league through 2018

The Italian mobile operator TIM (Telecom Italia Mobile), the primary subsidiary of Telecom Italia, extended its contract as the title sponsor of the Serie A until the end of the 2017-18 season, announced the Lega Serie A (Italian Professional Football League) on 11/03/2015. The Italian first…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 36595
• Published on 13/03/15 at 16:59

La Liga: IMG becomes the exclusive marketing agency of FC Barcelona in Asia until 2017

The media rights and marketing agency IMG has become the exclusive commercial rights agency for FC Barcelona (Liga BBVA) in Asia until 2017, announced the club on 11/03/2015. IMG will develop sponsorship partnerships, club marketing and branding in Asia, as well as the development of tours and…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 36456
• Published on 12/03/15 at 17:30

"Twitter has become an indicator of the overall commitment to a TV programme" (Nielsen)

"New research shows that Twitter TV activity (number of tweets during a broadcast) can also tell us just how engaged the general viewing population is with the programming it watches," concluded a study on the link between tweets about TV programmes and brain activity, published by Nielsen on…

Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 36443
• Published on 12/03/15 at 15:44

Serie A: Kappa will no longer be the kit supplier to Sampdoria, Joma could replace it in 2015-16

The Italian sportswear company Kappa will no longer be the kit supplier of UC Sampdoria (Serie A TIM) from the 2015-16 season, announced the club on 09/03/2015. The Turin-based brand has under contract with the Genoan club since the 2005-06 season. "We have signed a three year contract with this…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 36369
• Published on 12/03/15 at 10:58

Euro 2016: Proman (human resources) becomes the second national sponsor of the competition

Proman, a French temporary employment and human resources company, has become the second national sponsor and the "official recruiter" of Euro 2016 (finals in France, from 10/06 to 10/07/2016), announced the company on the 11/03/2015. Proman will participate in the recruitment of staff for the…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 36239
• Published on 11/03/15 at 13:09

Turkish Airlines continues its entry into football sponsorship

As Turkish Airlines continues to build its football sponsorship portfolio, please find a selection of recent articles detailing the company's partnerships with clubs such as Borussia Dortmund, 1. FC Köln, Hannover 96, (Bundesliga), Olympique de Marseille (Ligue 1), Feyenoord Rotterdam…

Domain(s): Sponsors & Partners
• Category(ies): Finance, Merchandising - Licensing
• Article # 36190
• Published on 10/03/15 at 18:45

Bundesliga: Deutsche BKK (health insurance) extends its partnership with FC Augsburg until 2016-17

The health insurance company Deutsche BKK has extended its partnership with FC Augsburg (Bundesliga) until the end of the 2016-17 season, the club announced on 07/03/2015. The agreement was concluded by Sportfive Germany, the agency that is in charge of the club's marketing. Deutsche BKK will…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 36123
• Published on 10/03/15 at 14:33

Serie A: Camurati (perfumes and cosmetics) becomes premium sponsor of Torino FC until 2015-16

Camurati, a chain of stores selling perfumes and cosmetics, is now a premium sponsor of Torino FC (Serie A TIM) until 2015-16, the club announced on 05/03/2015. The company, founded in Turin (ITA) in 1930, will be visible on the advertising boards during the matches at the Stadio Olimpico di…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 36117
• Published on 10/03/15 at 13:13