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©  D.R.
Liga BBVA: Gillette becomes a regional partner of FC Barcelona in Latin America until 2016-17

The American hygiene brand Gillette, owned by the Procter & Gamble group, became the regional partner of FC Barcelona (Liga BBVA) in Latin America until the end of 2016-17 season, the club announced on 02/10/2014. Gillette will market its communication campaign in Latin America through its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25983
• Published on 03/10/14 at 09:30
©  D.R.
India: Puma becomes the official ball supplier of the Indian Super League for 2014

The German sports equipment supplier Puma became the official ball supplier of the ISL (Indian Super League) for 2014, the league announced on 30/09/2014. The evoPower 1 ball will be used during the competition, which runs from 12/10/2014 to 20/12/2014. Hero (a joint venture between the Hero group…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Legal, Social Responsibility
• Article # 25976
• Published on 02/10/14 at 17:40
Adidas will buy back some of its shares for €1.5 billion between 2014 and 2017

The Adidas Group will buy back some of its shares on the stock market, for a total value of 1.5bn euros, announced the German sports equipment brand on 01/10/2014. The operation, funded primarily through the group's free cash flow, will begin in the fourth quarter of 2014 and end in 2017. The…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 25964
• Published on 02/10/14 at 16:04
©  D.R.
Bundesliga: Entega (energy) continues partnership with FSV Mainz, but not as shirt sponsor

Entega, a German energy provider, is extending its partnership with 1. FSV Mainz 05 (Bundesliga) until the end of the 2017-18 season, but will no longer be the shirt sponsor of the club after 2015-16, announced the company on 30/09/2014.Entega has been on the central space of the Mainz shirt since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25950
• Published on 02/10/14 at 13:30
©  D.R.
Serie A: Deutsche Bank extends its partnership with Inter Milan for 2014-15

Deutsche Bank has extended its contract as a top sponsor of Inter Milan (Serie A TIM) for the 2014-15 season, the bank announced on 30/09/2014. The partnership began in 2013-14. The contract includes visibility on the advertising boards at fixtures of Inter Milan at the Giuseppe Meazza Stadium in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25935
• Published on 02/10/14 at 12:45
Euro 2016: FDJ (lottery and sports betting) becomes the first national partner of the competition

FDJ, a French lottery and sports betting company, became the first national partner of Euro 2016 (France, 10/6 to 10/7/2016), announced the company on 02/10/2014. FDJ will develop animated games and lotteries related to Euro 2016. The partnership covers the FDJ brand and its lottery business…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 25939
• Published on 02/10/14 at 11:36
©  D.R.
Ligue 1: Yezz (smartphone maker) becomes back of the shirt sponsor of Bordeaux for 2014-15

Yezz, the American manufacturer of smartphones and tablets, became the back of the shirt sponsor of Girondins de Bordeaux (Ligue 1) for the 2014-15 season, the club announced on 01/10/2014. The contract was negotiated by the Infront Sports & Media agency. Yezz replaces the insurer Groupama on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25910
• Published on 01/10/14 at 19:20
©  D.R.
Belgium: lingerie boutique sponsors Anderlecht for one match via BNP Paribas Fortis contest

"Ohlala!", a lingerie boutique located in Lendelede (West Flanders, Belgium), became the shirt sponsor of RSC Anderlecht (Belgium) for their match against Cercle Brugge (3-2) on 20/09/2014. Ohlala! won the "Boustez your Business" (Boost your Business) competition launched by the main shirt sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25886
• Published on 01/10/14 at 16:02
©  D.R.
Brazil: Elo (bank card) becomes a partner of the Brazilian Cup for 2015-2017

The Elo card, issued by Brazilian banks Banco do Brasil, Bradesco and Caixa, has become a partner of the Brazilian Cup for the 2015, 2016 and 2017 editions, announced the CBF (Brazilian Football Federation) on 29/09/2014. The payment solution item, created in 2011, will replace Visa as the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities
• Article # 25883
• Published on 01/10/14 at 15:26
©  Chievo Verona
Serie A: Asit News (media monitoring agency) becomes a partner of Chievo Verona in 2014-15

Asit News, an Italian company specialising in media and online news monitoring, became a partner of AC Chievo Verona (Serie A TIM) for the 2014-15 season, the club announced on 30/09/2014. Asit News will be on the communications media of Chievo Verona, and also receive hospitality packages for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25863
• Published on 01/10/14 at 13:03