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WME-IMG acquires the Ultimate Fighting Championship (UFC) for $4bn (€3.6bn)

WME-IMG, a US entertainment management, marketing, and media agency, acquired the Ultimate Fighting Championship (UFC), on 11/07/2016. The terms of the transaction have not been disclosed. The amount of the agreement could be for $4bn (€3.62bn), according to the New York Times, on 11/07/2016…

Domain(s): Media, Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication
• Article # 73216
• Published on 12/07/16 at 17:49

FC Barcelona: Qatar Airways will be the main shirt sponsor in 2016-17, followed by Amazon (press)

Qatar Airways has extended their deal as the main sponsor for FC Barcelona (LaLiga) for one season (2016-17), to be followed by Amazon, who have penned a deal for five seasons (2017-2022), according to the Catalan daily Mundo Deportivo on 08/07/2016, in which it states that this information will…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Stadiums, …
• Article # 73119
• Published on 11/07/16 at 18:15

WFF 2016:"The Chinese digital ecosystem is very different than that in the West" (M. Sher, MediaCom)

"How to access the Chinese public? No one has a perfect model. In China, there are 688 million internet users, 52% of which are between 15 and 34 years old. A Chinese person spends two hours a day on their mobile phone on average. The mobile phone is king in China: whether it is a sponsor or a…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 73062
• Published on 11/07/16 at 17:39

Premier League: BetVictor to be the Liverpool FC training kit sponsor for 2016-2019

BetVictor, a sports betting and online gambling operator, became a main partner of Liverpool FC (Premier League) and sponsor of the club's training kit, on 01/07/2016. The partnership also makes BetVictor the official "online sports betting partner" of Liverpool in the UK and internationally.The…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 72937
• Published on 08/07/16 at 13:03

LaLiga: Hankook (tyres) becomes a global partner of Real Madrid for the 2016-2019 period

Hankook, a South Korean tyre manufacturer, became a global partner of Real Madrid CF (LaLiga) for three seasons (2016-2019), on 30/06/2016. This is a second-level partnership in the Madrid club's sponsorship pyramid. Under the partnership, Hankook gains visibility on the LED advertising boards at…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 72855
• Published on 07/07/16 at 11:10

Ligue 1: Maisons France Confort (construction) extends its partnership with SM Caen until 2017-18

Maisons France Confort, a home construction company, extended its partnership with Stade Malherbe Caen (Ligue 1) for two more seasons, announced the club on 04/07/2016. This partnership, which began in 2015-16, will now run until the end of the 2017-18 fiscal year.In 2016-17, Maisons France…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 72781
• Published on 07/07/16 at 10:00

LaLiga: Hugo Boss (fashion) become the official tailor of Real Madrid from 2016-17

Hugo Boss, a German fashion brand, has become the official tailor of Real Madrid CF (LaLiga) from the 2016-17 season, on 05/07/2016.Hugo Boss will provide clothing attire for the first team players from the football and basketball sections of Real Madrid and those of Castilla (Real's youth team…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 72813
• Published on 06/07/16 at 17:15

Borussia Dortmund: Bruderer (stamping technology) becomes BVB partner in China, Japan and Singapore

Bruderer, a Swiss manufacturer of industrial stamping technology and precision machines, became a regional partner of Borussia Dortmund (Bundesliga) in China, Japan and Singapore from 2016-17, on 01/07/2016. Bruderer has had subsidiaries in Japan and Singapore for over 20 years, and in China since…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 72805
• Published on 06/07/16 at 16:30

World Football Forum 2016: official programme of the convention held in Paris on 07 - 08/07/2016

The agency Eventica Sports Marketing, which has organised the World Football Forum annually since 2011, published, on 06/07/2016, the official programme of the 2016 edition of the convention, to be held in Paris (FRA), on Thursday, 07/07 (in the premises of the law firm Dentons) and Friday…

Domain(s): Clubs, Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 72804
• Published on 06/07/16 at 15:40

Barça: Camp Nou naming rights for over €200m, plus three candidates to be the main shirt sponsor

"In the next semester (six months), we will begin the commercialisation of the Camp Nou’s naming rights. It seems that the figure we will receive will exceed €200m," said Josep Maria Bartomeu, president of FC Barcelona (LaLiga), during the 2016-17 opening presentation press conference of the club…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 72755
• Published on 06/07/16 at 13:20