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©  Celtic Glasgow
Scotland: Dafabet (betting) becomes Celtic FC shirt sponsor for the 2016-2020 period, €7.6m per year

Dafabet, the online betting and gaming provider, has expanded its partnership with Celtic FC (2015-16 Ladbrokes Premiership champions) becoming the club's shirt sponsor for the 2016-2020 period, on 02/05/2016. This is the "biggest shirt sponsorship deal in the history of Scottish football," said…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 68396
• Published on 04/05/16 at 15:45
"Forest Green Rovers, the greenest club in football" (Dale Vince, owner, English 5th div. club)

"I think Forest Green Rovers is a name that is detached from geography in a way that Birmingham City and Swansea City aren’t. That makes it a little bit more mystical, a little bit more magical. You know, ‘Forest Green Rovers, the greenest club in football’," said Dale Vince, the founder of the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Ticketing, Finance, Social Responsibility, …
• Article # 62343
• Published on 04/05/16 at 09:30
©  FSHF
Albania: Sigal (insurance) partners the football federation and the first division championship

The Albanian insurance group, Sigal, has become a partner of the FSHF, the Albanian Football Federation, on 28/04/2016. Neither the duration nor the financial details of the agreement were disclosed.Sigal becomes a premium sponsor of the FSHF and the Albanian national team, who have qualified for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities, …
• Article # 68329
• Published on 03/05/16 at 15:00
©  Telekom
Bundesliga: Bayern Munich and Deutsche Telekom launch the "FCB Mobile" mobile phone package

FC Bayern Munich (Bundesliga) and the German telecommunications operator Deutsche Telekom have launched the "FCB Mobile" mobile phone package, on 29/04/2016. "FCB Mobile gives fans exclusive and personal access to their club," said Peter Opdemom, CEO of Deutsche Telekom. This new range of mobile…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 68273
• Published on 03/05/16 at 10:29
©  Carrefour Skip The Use
Euro 2016: Carrefour, partner of the FFF, sponsors the "Song of the Supporters of Les Bleus"

The French rock band Skip The Use has recorded the official song for the supporters of the French national team -- a cover of the song "I was made for loving you baby" by the rock group Kiss, and renamed "I was made for lovin' you, my team" -- and whose video was released by the French daily Le…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 68143
• Published on 02/05/16 at 12:34
©  DFB
Germany: Targobank extends as sponsor of the DFB-Pokal for 6 years (2016-2022)

The German bank Targobank extended, for six additional years, as an official partner of the DFB-Pokal, on 28/04/2016. Targobank has been the Official Bank of the German cup since 2012, with the contract until the end of the 2015-16 season. The partnership is now extended until the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 68078
• Published on 29/04/16 at 11:20
©  Sporthacktag
Agenda: SportHackTag, event for digital innovation in sport (London, 24 and 25/05/2016)

The first edition of SportHackTag, a B2B event dedicated to digital innovations in sport, will take place at the Emirates Stadium in London (ENG) on 24 and 25/05/2016. The event is organised by two Italian agencies, GEA World and Minimega Pubblicità. SportHackTag includes individual networking…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 67957
• Published on 29/04/16 at 09:02
©  SVD
Bundesliga: SV Darmstadt 98 organise a "Sponsors Rally" to help its partners to network

SV Darmstadt 98 (Bundesliga) have organised the sixth edition of its "Sponsors Rally", on 21/04/2016. Each year, this event invites forty club sponsors, at different levels in the pyramid of partnerships, to reward them for their loyalty and enable them to network. Participants borrowed the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 68031
• Published on 28/04/16 at 17:10
©  scfreiburg.de
Germany: Schwarzwaldmilch (dairy products) becomes shirt sponsor of SC Freiburg for 2016-17

Schwarzwaldmilch, a dairy cooperative based in Freiburg (Baden-Württemberg, GER), has become the shirt sponsor of SC Freiburg (2.Bundesliga) for the 2016-17 season, on 27/04/2016. The club are currently in first place in the German second division after 31 matchdays in 2015-16 (66 points) and is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 67954
• Published on 28/04/16 at 14:49
©  Bologna FC 1909
Serie A: FAAC (automation) extends its shirt sponsorship of Bologna FC for the 2016-17 season

FAAC (Fabbrica Automatismi Apertura Cancelli), an Italian manufacturer of automatic doors, extended its agreement as the main shirt sponsor of the Bologna FC 1909 (Serie A TIM) for one year, announced club on 13/04/2016. The collaboration, which began in 2015-16, is extended to the 2016-17 fiscal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 67836
• Published on 27/04/16 at 11:45