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France: Uhlsport to replace adidas as the official ball supplier of Ligue 1 from 2017-2022

The German sports equipment supplier Uhlsport will replace adidas as the official ball supplier for Ligue 1 from the 2017-18 season until 2021-22, the LFP announced on 12/11/2015. adidas has provided the balls for Ligue 1 since the 2012-13 season."The official ball of Ligue 1 has been assigned to…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 56040
• Published on 16/11/15 at 12:30
©  D.R.
Robert Lewandowski (Bayern Munich) becomes on ambassador for Huawei in Europe

Robert Lewandowski (27 years old), the Polish international and FC Bayern Munich striker (Bundesliga), has become an ambassador for Huawei, the Chinese information technology and communications group, in Europe and Scandinavia, announced the company, on 12/11/2015.Huawei will use the image of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 56024
• Published on 16/11/15 at 10:10
©  SOF SPORTSFILE
Ireland: Three (telecom) extends contract as the training kit sponsor of the national team

Three, the Irish telecommunications operator, has renewed its contract as the sponsor of the training kit for the national team of the Republic of Ireland until 2020, announced the company on 11/11/2015. The contract is worth €8.9m total, or €2.2m per year over the 2016-2020 period. The previous…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 56010
• Published on 13/11/15 at 15:15
©  D.R.
Switzerland: Puma extends partnership as the official kit supplier of the Federation until 2020

The German equipment manufacturer Puma has extended its deal as the official kit supplier of the ASF until 2020, the federation announced at the presentation of the Swiss national team's kit for Euro 2016, on 09/11/2015. The two parties have been associated since 1998.Puma will continue to provide…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 56009
• Published on 13/11/15 at 14:45
©  D.R.
NFL: Bud Light (beer) extends its partnership with the league until 2022 (€233m per year)

Bud Light, the beer brand owned by the Belgian-Brazilian group Anheuser-Busch InBev, has extended its partnership with the NFL until 2022, the league announced on 04/11/2015. The contract is estimated at $1.5bn (€1.4bn), or $250m (€233m) per year. The two parties have been linked since 2011. Bud…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities, …
• Article # 55980
• Published on 13/11/15 at 11:39
©  D.R.
Euro 2016: adidas and Zidane unveil the "Beau Jeu" ball, the official ball of the group stage

The "Beau Jeu" (Beautiful Game), the official ball of the Euro 2016 group stage designed by the German sports equipment brand adidas, a partner of the competition, was unveiled by the former French international Zinedine Zidane via his Instagram account, on 12/11/2015. The "Beau Jeu" ball will be…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 55916
• Published on 12/11/15 at 16:50
©  D.R.
NBA: Verizon (telecom) becomes a partner of the league from 2016-19 for €124.7m per year

Verizon, the American telecommunications company specialising in mobile services, has become a partner of the NBA for the 2016-2019 period, the league announced on 04/11/2015. Verizon will provide its mobile video platform "go90" for fans who have subscribed to the NBA League Pass, which provides…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 55889
• Published on 12/11/15 at 16:20
©  D.R.
Ligue 1: Hungaria will replace Hummel as the kit supplier of Stade de Reims from 2016-17

The French brand Hungaria will replace Hummel as the official kit supplier of Stade de Reims (Ligue 1) from the 2016-17 season, the club announced on 10/11/2015. Hummel, whose contract expires at the end of the 2015-16 season, has been partnered Stade de Reims since the 2012-13 season. "We want to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 55863
• Published on 12/11/15 at 13:45
©  D.R.
Bundesliga: Tipbet (sports betting) becomes a partner of Bayer 04 Leverkusen until 2016

The sports betting operator Tipbet has become a partner of Bayer 04 Leverkusen (Bundesliga) until the end of the 2015-16 season, the German club announced on 06/11/2015. Tipbet has obtained visibility on the LED advertising boards at the BayArena (30,210 seats), as well as spaces on the official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 55821
• Published on 12/11/15 at 10:54
©  D.R.
Spain: LaLiga partners with Grabyo to offer live video on Facebook and Twitter

LaLiga has partnered with Grabyo, a company specialising in live video integration on social networks and websites, to allow Spanish clubs to broadcast their footage of their team on different digital platforms, announced the Spanish League on 05/11/2015.The two parties, who have been working on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 55808
• Published on 12/11/15 at 09:30