Sponsors & Partners: archives (page 716/935)

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©  Hisense

Euro 2016: #FeelEverything, new marketing campaign from the global sponsor Hisense (electronics)

The Chinese group Hisense electronics, a global sponsor of Euro 2016, unveiled a new marketing campaign for the competition, marked by the hashtag #FeelEverything, on 20/05/2016. Created by the British marketing and media rights agency CSM Sport & Entertainment, it will be mainly active on social…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 69840
• Published on
©  PSG

Ligue 1: Indonesian tyre manufacturer Multistrada now an official supplier of Paris Saint-Germain

The Indonesian tyre manufacturer, PT Multistrada Arah Sarana Tbk, has become an official supplier of Paris Saint-Germain (Ligue 1) until the the end of the 2018-19 season (three seasons), announced both parties on 23/05/2016. PT Multistrada Arah Sarana Tbk has obtained visibility on the LED…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 69722
• Published on

Euro 2016: Crédit Agricole launches its 360° campaign in activation of its partnership with the FFF

"France is alive with Euro 2016" is the message of the new 360° campaign launched by Crédit Agricole in activation of its partnership with the FFF, for Euro 2016, announced the French banking group on 20/05/2016.This campaign will take TV form in a 30-second commercial which features players from…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 69687
• Published on
©  FC Barcelona

Liga BBVA: Nike extends with FC Barcelona until 2025-26 (€105m for 2016-17, then €155m per year)

The American brand Nike has extended its kit supplier contract with FC Barcelona (Liga BBVA) for "a long time", announced the brand and the club, on 20/05/2016. The previous contract between Nike and Barça was set to expire on 30/06/2018. The kit supplier has been the shirt provider of FC…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 69645
• Published on
©  D.R.

Ligue 1: Umbro succeeds Nike as kit supplier for SM Caen, signing a three year deal (2016-2019)

The English brand Umbro has become the kit supplier of SM Caen (Ligue 1) for three seasons (2016-2019), announced the club at the presentation of its 2020 project, on 19/05/2016. Umbro succeeds the American brand Nike, who spent the 2009-2016 period as the kit supplier to the French club. In…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 69621
• Published on
©  Opel

Bundesliga: Opel (automobile) acquires the naming rights to the Mainz stadium until 2020-21

The German automobile maker Opel (a subsidiary of the US group General Motors) and 1.FSV Mainz 05 (Bundesliga) have formalised their partnership with regards to the naming rights of the stadium, formerly known as the Coface Arena, on 19/05/2016. The stadium (34,000 capacity) will now be known as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 69574
• Published on
©  OGC Nice

Ligue 1: Italian company Macron becomes kit supplier of OGC Nice for three seasons (2016-2019)

The Italian group Macron has become the kit supplier for OGC Nice (Ligue 1) for the 2016-2019 period (three seasons), on 19/05/2016. Macron succeeds Qatari brand Burrda (2011-2016), who had replaced the Italian firm Lotto (2007-2011) as the kit supplier for the French club. In France, Macron…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 69509
• Published on
©  Eurowings

Bundesliga: Eurowings will be the official airline of Borussia Dortmund from 2016-17

Eurowings, a low cost subsidiary of the German airline group Lufthansa, has become the "champion partner" and the official airline of Borussia Dortmund (Bundesliga) from the 2016-17 season, on 18/05/2016. The duration and the amount of the partnership was not specified. Eurowings gets visibility…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 69477
• Published on
©  Middlesbrough FC

Premier League: adidas extends kit deal with Middlesbrough, promoted in 2016-17, for several seasons

The German sports equipment manufacturer adidas extended its partnership with Middlesbrough FC, who finsished second in the Championship in 2015-16 and earned promotion to the Premier League in 2016-17, on 16/05/2016. adidas has been a partner of the English club since 2009-10. The exact duration…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 69453
• Published on