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MLB: Apple will provide the 30 franchises with iPads with a real-time application game analysis app

Major League Baseball (MLB) announced, on 30/03/2016, a partnership with Apple, in which the US technology company will provide the 30 franchises of the baseball league iPad Pro tablets for managers, coaches and other staff. Apple will also provide the "MLB Dugout" application, which allow users…
Domain(s): Media, Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities
• Article # 66480
• Published on 08/04/16 at 12:00
©  XTrade
Trading: Portuguese international Cristiano Ronaldo official ambassador of the platform XTrade

The Portuguese international Cristiano Ronaldo (Real Madrid CF, Liga BBVA) has become the official ambassador XTrade, digital platform for derivatives trading, on 28/03/2016. The duration of this partnership was not disclosed. "Given Ronaldo’s substantial social media profile - as the first…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Finance, Legal, …
• Article # 66510
• Published on 08/04/16 at 10:00
©  
England: Lidl active partnership with the FA in support of a programme for 5-11 year olds

Lidl UK, the British subsidiary of the German discount-chain stores, activated its partnership with the FA, concluded on 17/11/2015, by announcing a series of football sessions for over a million and a half children under the "FA Skills" programme, indicated the two parties on 22/03/2016. "FA…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication
• Article # 66474
• Published on 07/04/16 at 15:39
©  Eintracht Francfort
Bundesliga: Mainova (energy) extends its partnership with Eintracht Frankfurt until 2016-17

The German energy producer Mainova has extended, for one additional year, its energy partnership with Eintracht Frankfurt (Bundesliga) until the end of the 2016-17 season, on 06/04/2016. The current partnership, started on 15/05/2014, expires at the end of the 2015-16 season (annual amount…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 66425
• Published on 07/04/16 at 11:04
©  FC Schalke 04
Bundesliga: Hohe Tauern National Park (AUT) becomes a tourism partner of Schalke 04 until 2019

The Hohe Tauern National Park (Mittersill, Austria) has become a tourism partner of FC Schalke 04 (Bundesliga) until the end of the 2018-19 season, on 30/03/2016. The three-year partnership will see the German team perform its summer training camp at the facilities of the Austrian National Park…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 66347
• Published on 06/04/16 at 13:14
Denmark: Two Circles to help Federation to better understand the expectations of fans and players

The British marketing studies agency Two Circles will assist the DBU in the study of its fans and core players, said the Danish Federation on 05/04/2016. This data collection work will then allow the DBU to better define its engagement strategy with its supporters and its players. Two Circles will…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 66345
• Published on 06/04/16 at 12:14
©  safc.com
Premier League: Acacia Mining becomes a premium partner of Sunderland AFC

The British mining group Acacia Mining plc has become an official partner of Sunderland AFC (Premier League), on 31/03/2016. Neither the amount nor the duration of the partnership were disclosed. Acacia Mining operates mines in Africa (Tanzania, Kenya, Mali, Burkina Faso).Under the partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 66224
• Published on 05/04/16 at 16:20
©  AMF
Ligue 1: French authorities point the finger at partnerships with financial trading platforms

Partnerships between five Ligue 1 clubs and Forex trading or binary options platforms were singled out at a joint press conference of the AMF, the prosecution arm of the Tribunal de Grande Instance (French high court) in Paris, the French competition authority and the French financial control…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 66222
• Published on 04/04/16 at 18:50
©  Beko
FC Barcelona: the partner Beko launches its new communication campaign for Barça at El Clasico

"Beko - official partner of your daily life" is the new global communication campaign unveiled by the Turkish manufacturer of household appliances, on 31/03/2016. The campaign "shows Beko responding to new lifestyles and the needs of consumers, but also the frustrations encountered in everyday…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 66054
• Published on 04/04/16 at 11:30
China: Yanjing Beer extends its partnership with the Chinese Football Association until 2019

The Chinese brand Yanjing Beer has extended, for four years, its partnership with the CFA, the Chinese Football Association, on 28/03/2016. The collaboration between Yanjing Beer and Chinese federation, which began in 2011, now covers the 2016 to 2019 seasons."For a long time, Yanjing has been…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 66099
• Published on 04/04/16 at 09:35