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Olympics: Meiji (dairy and confectionery) becomes the 14th Gold Partner of Tokyo 2020

The Japanese food company Meiji has become the 14th Gold Partner of the Olympic and Paralympic Games in Tokyo (JPN) in 2020, announced the organising committee on 16/10/2015. Meiji is the exclusive partner in the dairy goods and confectionery sector.Meiji was the official sponsor of the Japanese…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 54064
• Published on 20/10/15 at 09:30
Serie A: Etihad could replace Pirelli as the shirt sponsor of Inter Milan (Gazzetta dello Sport)

The airline Etihad could replace the tyre brand Pirelli as the main shirt sponsor of FC Internazionale Milano (Serie A TIM), according to the Italian sports daily La Gazzetta dello Sport on 18/10/2015. Pirelli has been the club's main shirt sponsor since the 1995-96 season. The contract, valued at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 54131
• Published on 19/10/15 at 16:21
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2024 Olympics: the 12 TOP partners will act as advisors to each of the candidate cities

The 12 TOP worldwide Olympic partners will act as advisors to the five candidate cities for the 2024 Olympic Games, the IOC announced during the second "Smart Cities & Sport" conference in Lausanne (SUI), on 14/10/2015. This initiative, which is part of the Olympic Agenda 2020, does not involve…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 54063
• Published on 19/10/15 at 13:15
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Alexis Sanchez (CHI, Arsenal FC) becomes an ambassador for Huawei in Chile

Alexis Sanchez (CHI, Arsenal FC) has become an ambassador for Huawei, the Chinese IT and communications group, in Chile, announced the brand on 15/10/2015. Huawei is also a partner of Arsenal FC (Premier League) until the end of the 2015-16 season. "As a company we look to position ourselves as…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 54012
• Published on 19/10/15 at 09:30
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Liga BBVA: RCD Espanyol reconsider partnership with Power8, with the IT company accused of fraud

RCD Espanyol (Liga BBVA) are reconsidering their agreement with Power8, the IT solutions provider, which has been accused of fraud on 13/10/2015. The club has taken legal action against the company, since it did not honour the payment of its contracts for the team's shirt sponsorship and the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 54000
• Published on 16/10/15 at 15:26
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Nike: the equipment manufacturer aims to achieve a turnover of €44bn by 2020

The US equipment manufacturer Nike will aim to achieve a turnover of $50bn (€44bn) by 2020, the brand announced on 14/10/2015. Nike achieved a turnover of €27.5bn in the 2015 financial year (from 31/05/2014 to 31/05/2015), an increase of 33.7% compared to 2014 (€20.57bn). "Nike is built for…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 53986
• Published on 16/10/15 at 13:24
Serie A: Banca Ifigest becomes a financial partner of ACF Fiorentina until 2016-17

The Italian private bank Banca Ifigest has become a financial partner of ACF Fiorentina (Serie A TIM) until the end of the 2016-17 season, the club announced on 08/10/2015.This agreement is the first football partnership for the bank, founded in Florence (ITA). It is entitled to visibility on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53932
• Published on 16/10/15 at 09:35
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Italy: Fiat extends its partnership with the FIGC (Italian Federation) until 2018

The Italian automobile manufacturer Fiat has extended its partnership as a top sponsor and official car supplier to the FIGC until the end of 2018, the Italian Federation announced on 14/10/2015. The FIGC will also announce in the coming days the extension of its sponsorship agreement with the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53923
• Published on 15/10/15 at 17:46
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Bundesliga: HypoVereinsbank extends agreement with FC Bayern Munich until 2022

HypoVereinsbank, part of the UniCredit group, has extended its partnership, which started in 2003, with FC Bayern Munich (Bundesliga) until the end of the 2021-22 season, the club announced on 15/10/2015. The bank retains the right to use the image rights of the Bayern players for its media…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53915
• Published on 15/10/15 at 16:44
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Bundesliga: Wolfsburg postpones training centre project, following the Volkswagen scandal

"I think it is understandable in the current situation that projects of this magnitude be postponed," said Klaus Allofs, the CEO of VfL Wolfsburg (Bundesliga) about the proposed new training centre, estimated to cost between €30m and €40m, on 13/10/2015. The automotive group which owns 100% of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 53854
• Published on 15/10/15 at 11:44