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Brazil: the airline Royal Air Morocco becomes a shirt sponsor of Santos FC in 2016

The Moroccan airline company Royal Air Morocco has become a partner of Santos FC (Chevrolet Brasileirão Série A) and will be visible via two logos on the chest of the club shirt for the 2016 season, announced the two parties on 12/12/2015. The contract includes an option to extend for two seasons…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 58440
• Published on 16/12/15 at 16:30
©  AFC AJax
Eredivisie: Abax (geolocation software) becomes an official supplier of AFC Ajax until 2018-19

Abax, the Norwegian company specialising in vehicle tracking software has becomes an official supplier of AFC Ajax (Eredivisie) until the end of the 2018-19 season, the club announced on 11/12/2015. The company, which also provides a car park management service, has obtained visibility on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 58397
• Published on 15/12/15 at 18:26
©  CONCACAF, CONMEBOL
Copa Centenario: IMG and SUM acquire worldwide distribution of the media and marketing rights

The US agencies IMG Worldwide and Soccer United Marketing have acquire the worldwide distribution of the commercial rights to the Copa America Centenario, announced CONMEBOL and CONCACAF on 02/12/2015. The joint bid of IMG and SUM was selected from 12 nominations. The commercial rights of the…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 58290
• Published on 15/12/15 at 09:30
©  D.R.
Liga BBVA: Maurice Lacroix, partner of FC Barcelona, gives fans the chance to create their own watch

The Swiss watchmaker Maurice Lacroix has activated its partnership with FC Barcelona (Liga BBVA) by offering fans the chance to create their own watch model, the club announced on 10/12/2015. The operation, launched for Christmas, will end at noon on 20/12/2015. 719 Barça socios have already…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 58249
• Published on 14/12/15 at 15:58
©  D.R.
UEFA: Turkish Airlines becomes the official airline of Euro 2016

Turkish Airlines has become the ninth global partner of Euro 2016, UEFA announced on 10/12/2015. This is the first partnership between the European body and an airline. Turkish Airlines will develop exclusive offers for participating teams at the tournament. The Turkish company flies to 22 of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 58059
• Published on 11/12/15 at 09:54
©  D.R.
FIFA: Chinese company Alibaba E-Auto (electric cars) partners with the Club World Cup

Alibaba E-Auto, an electric car brand owned by Alibaba Group Holding Limited, a Chinese company specialising in e-commerce, has become a partner of the FIFA Club World Cup for eight years (2015-2022), announced the international federation on 09/12/2015. As a "presenting partner" of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 58032
• Published on 10/12/15 at 15:19
©  D.R.
Premier League: the New South Wales Tourist Board (AUS) becomes a partner of Arsenal FC

The New South Wales Tourist Board (Australia) has become a partner of Arsenal FC (Barclays Premier League) for several seasons, the club announced on 09/12/2015.As part of this agreement, Arsenal will play two friendly matches against Sydney FC and Western Sydney Wanderers at the ANZ Stadium in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 58009
• Published on 10/12/15 at 14:04
©  D.R.
England: Nike extends deal as official equipment supplier of the Premier League until 2018-19

Nike has extended its agreement as the official equipment supplier of the Barclays Premier League until the end of the 2018-19 season, announced the English League on 09/12/2015. The American brand has been under contract with the Premier League since the 2001-02 season.The official league ball…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 58004
• Published on 10/12/15 at 12:14
©  D.R.
Netherlands: Amsterdam ArenA launches a competition for entrepreneurs to design the new stadium

Stadion Amsterdam NV, the company that operates the Amsterdam ArenA (53,000 seats) in the Netherlands, launched an international competition calling for entrepreneurs to design the future stadium on 06/12/2015. This contest is launched as part of the renovation plan for the home stadium of AFC…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Stadiums
• Article # 57997
• Published on 10/12/15 at 11:32
MLS: adidas presents the "Nativo", the official ball of the 2016 season

The "Nativo", the official ball for the 2016 MLS season, was unveiled by the sports equipment manufacturer adidas on 07/12/2015. "The most tested MLS ball to date, Nativo utilises the latest adidas technology to deliver the highest level of performance," said MLS. Nativo, which draws on the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 57959
• Published on 10/12/15 at 10:26