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©  D.R.
Lionel Messi becomes an ambassador of the Indian automobile manufacturer Tata Motors

The quadruple Ballon d'Or winner Lionel Messi (ARG, Barcelona) has become an ambassador of the Indian automobile manufacturer Tata Motors "for several years", announced the company on 02/11/2015. The Argentine will be the focus of the media campaign '#madeofgreat' that the Indian brand will…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 55355
• Published on 04/11/15 at 15:29
©  Gian Gilli
Switzerland: Gian Gilli, becomes CEO of InfrontRingier Sports & Entertainment Switzerland

The Swiss Gian Gilli (57 years old) was appointed CEO of InfrontRingier Sports & Entertainment Switzerland, a joint venture between Infront Sports & Media and the Swiss media group Ringier, on 02/11/2015. He will officially take office on 16/11/2015, and will assume the position until the end of…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 55304
• Published on 04/11/15 at 13:20
©  D.R.
NBA: the Kia logo will appear on the players' jerseys during the All-Star Games in 2016 and 2017

The logo of the Korean automaker Kia, an official partner of the NBA since 2009, will be visible on an 8.3 cm x 4 cm area on the top left of the players' shirts during the next two All-Star Games, in 2016 and 2017, according to the Wall Street Journal, citing an inside source from the NBA, on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 55289
• Published on 04/11/15 at 10:49
©  D.R.
Ligue 1: the French brand Izac becomes the official tailor of FC Nantes for 2015-16

Izac, the French fashion brand, has become the official tailor of FC Nantes (Ligue 1) for the 2015-16 season, the club announced on 30/10/2015. FC Nantes players and staff will wear Izac suits at all their official engagements. The company, founded in 2003, has over 60 stores in France. The brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 55227
• Published on 03/11/15 at 13:39
©  D.R.
Liga BBVA: Chinese company UED Sports becomes the shirt sponsor of Real Betis Balompié until 2016-17

UED Sports, the Chinese company specialising in sports events, has become the shirt sponsor of Real Betis Balompié (Liga BBVA) until the end of the 2016-17 season, announced the promoted club on 30/10/2015. The company is also entitled to visibility on the advertising boards and hospitality places…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 55201
• Published on 03/11/15 at 10:55
©  D.R.
Ligue 1: Orange (telecom) extends its partnership with Paris Saint-Germain until 2017-18

The Orange telecommunications group has extended its partnership with Paris Saint-Germain FC (Ligue 1) until the end of the 2017-18 season, the club announced on 02/02/2015. Orange has been connected to the club since 1999. The agreement includes the LED board visibility at each corner of the Parc…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 55181
• Published on 02/11/15 at 18:04
©  D.R.
Turkey: Dumankaya (construction) becomes the shirt sponsor of Galatasaray SK until 2017-18

The Turkish construction company Dumankaya has become the shirt sponsor of Galatasaray SK (Spor Toto Super Lig) for the domestic championship and the Turkish Cup until the end of the 2017-18 season, the club announced on 30/10/2015. The annual allocation is officially 10m Turkish pounds (€3.3m…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 55124
• Published on 02/11/15 at 12:40
©  D.R.
Serie A: Russian company InstaForex (financial trading) partners with USC Palermo until 2016-17

The Russian financial broker InstaForex has become a partner of US Città di Parlermo (Serie A TIM) until the end of the 2016-17 season, the club announced on 29/10/2015. The partnership was negotiated by the agency Infront Italy. InstaForex is entitled to visibility on the LED advertising boards…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 54974
• Published on 30/10/15 at 10:59
©  Fotofly
Austria: Merkur (insurance company) gets the naming rights to the stadium of SK Sturm Graz

The insurance company Merkur, whose headquarters is in Graz (Austria), has acquired the naming rights of the stadium (15,400 seats) in which SK Sturm Graz (Tipico Bundesliga) plays, announced the company on 23/10/2015.The compound, currently named UPC Arena (telecommunications, naming rights…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Authorities
• Article # 54975
• Published on 30/10/15 at 09:59
©  FC Barcelona
Lig BBVA: Barcelona finalise the terms of their contract extension with Chang beer in Asia

FC Barcelona (Liga BBVA) have finalised the terms of their extension with the Chang beer brand (Thai group Thaibev) in Asia, on 28/10/2015. The extension of the partnership to the end of the 2017-18 season had already been announced by the club on 31/08/2015. Chang, a sponsor of Barça since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 54943
• Published on 29/10/15 at 18:00