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©  D.R.
Premier League: the headphones brand Beats by Dre becomes a partner of Chelsea FC

The headphones brand Beats by Dre has become a partner of Chelsea FC (Premier League), announced the club on 05/02/2016.Beats by Dre will launch several models of co-branded headphones with the London club. A notable ambassador of the brand is Spanish international and Chelsea FC midfielder Cesc…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 61916
• Published on 08/02/16 at 18:15
©  Manchester United
Premier League: 20th Century Fox partners with Manchester United to promote its films

The film distributor 20th Century Fox, owned by the US group 20th Century Fox Film Corporation, has partnered with Manchester United FC (Premier League), announced the club on 05/02/2016. 20th Century Fox will use the reputation of the English club to promote its films: Deadpool, X-Men: Apocalypse…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 61894
• Published on 08/02/16 at 17:00
©  InCrowd Sports
UK: Sky plc invests in InCrowd, a fan engagement and activations company

The British pay-TV group Sky plc is investing £300,000 (€390,000) into the British company InCrowd Sports, which specialises in mobile fan engagement and sponsorship activations, on 02/02/2016. Co-founded in 2015 by Aidan Cooney (a former CEO of Opta, Perform Group) and Archie Woodhead (former…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 61794
• Published on 08/02/16 at 14:25
©  Arlandis Photo
Liga BBVA: betting operator Codere Apuestas becomes sleeve sponsor of Valencia CF until June 2016

The logo of the Spanish betting operator Codere Apuestas will be visible on the shirt sleeve of Valencia CF (Liga BBVA) until June 2016, the club announced on 05/02/2016. Codere Apuestas is also entitled to visibility on the LED advertising boards at the Estadio de Mestalla, as well as on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 61861
• Published on 08/02/16 at 13:40
©  D.R.
Bundesliga: German brand Jako will become the official kit supplier of Bayer Leverkusen from 2016-17

The German sports equipment brand Jako will replace adidas as the official kit supplier of Bayer 04 Leverkusen (Bundesliga) from the 2016-17 season, the club announced on 05/02/2016. The contract also includes the 2017-18 season, with an option to extend by one year.adidas announced the end of its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 61862
• Published on 08/02/16 at 12:49
Turkey: Perform Group becomes the official digital services provider of Galatasaray until 2018-19

Perform Group, a British company specialising in the processing, management and marketing of sports statistics and other content, has become the digital services provider of Galatasaray SK (Spor Toto Süper Lig) until 2018-19, the club announced on 29/01/2016.Opta, a company specialising in sports…
Domain(s): Media, Sponsors & Partners
• Category(ies): Digital
• Article # 61863
• Published on 08/02/16 at 12:00
©  D.R.
NFL: sponsorship revenues amount to €1bn for the 2015-16 season, up 4.4%

The sponsorship revenues of the NFL for the 2015-16 season (10/09/2015 to 07/02/2016) reached $1.2bn (€1bn as of 03/02/2016), an increase of 4.4% compared to previous season, according to a study of from the agency IEG Sponsorship on 01/02/2016. This year-on-year increase is less than the 7.8…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 61764
• Published on 05/02/16 at 15:20
©  FFF
FFF: Archos will provide amateur clubs with 30,000 tablets at the end of 2015-16 season,

Archos, a French company specialising in the design of electronic products, will provide French amateur football clubs with 18,000 tablets specially developed to digitise match sheets by the end of 2015-16 season, announced the company on 03/02/2016. These 18,000 tablets will add to the 12,000…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities
• Article # 61756
• Published on 05/02/16 at 14:40
©  Intersport
Ligue 1: Intersport extends shirt sponsorship of Olympique de Marseille in the league for 2016-17

The sporting goods retailer Intersport will remain the main shirt sponsor of Olympique de Marseille (Ligue 1) for domestic matches of the 2016-17 season, announced Olympique de Marseille on 04/02/2016. The partnership began in 2009, and the brand has been visible on the front of the Marseille…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 61736
• Published on 05/02/16 at 13:24
©  D.R.
Premier League: DraftKings becomes the fantasy league partner of Liverpool FC until 2017-18

The American company DraftKings has become the fantasy league partner (management of the club's Internet leagues) of Liverpool FC (Premier League) until the end of the 2017-18 season, the club announced on 03/02/2016. DraftKings replaces its British rival Mondogoal, which had previously been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 61649
• Published on 04/02/16 at 15:25