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Euro 2016: Hyundai launches an activation for results prediction

The automobile manufacturer Hyundai has launched a new activation of its partnership with Euro 2016, announced UEFA on 14/04/2016. This is a results prediction platform (europredictor.uefa.com) where fans can attempt to plot the course of the 24 competing teams from the group stage through to the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 67582
• Published on 22/04/16 at 14:11
©  manutd.com
Premier League: Swissquote (Forex trading) extends its global partnership with Manchester United

The Swiss group Swissquote Swiss has extended, for "several years", its global partnership with Manchester United FC (Premier League), which will make the company the official Forex and online financial trading partner of the English club, on 21/04/2016. Swissquote had reached an initial agreement…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Digital, …
• Article # 67535
• Published on 22/04/16 at 11:55
©  D.R.
Euro 2016: partnership with the application Fanzone to optimise fan transportation

UEFA announced that it has partnered with Fanzone, a digital platform specialising in transportation solutions, on 10/04/2016. Objective: to enable supporters to easily organise their travel so as to attend Euro 2016 matches. Thanks to its data and its community dimension, and after a…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 67479
• Published on 22/04/16 at 09:55
©  Samsung, Tag Heuer, Makita
Copa America Centenario: Samsung, Tag Heuer and Makita become official partners of the competition

The Korean group Samsung (electronics), the Swiss company Tag Heuer (watches) and the Japanese company Makita (tools) have become official sponsors of the Copa America Centenario, as reported on 19/04/2016. They join the American companies Coca-Cola (soft drinks), Sprint (telecommunications)…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 67489
• Published on 22/04/16 at 09:25
Euro 2016: Continental thanks the "designated driver" and offers tickets to the final

Continental UK, the tyre manufacturer, launched a new activation as part of its partnership with Euro 2016 on 20/04/2016, announced the UK subsidiary of the German brand on 15/04/2016. The campaign, entitled "Designated Drivers" (as in those who do not consume alcohol so as to be legally able to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Social Responsibility, Marketing - Communication
• Article # 67477
• Published on 21/04/16 at 18:25
©  CarMarc, CarMarc
Bundesliga: LEW Service & Consulting (catering) extends deal with FC Augsburg until 2024

LEW Service & Consulting, a subsidiary of the German energy supplier Lechwerke, has extended its position as the exclusive partner of FC Augsburg (Bundesliga) until the end of the 2023-24 season, as reported on 19/04/2016. LEW Service & Consulting has been the exclusive provider of catering for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 67475
• Published on 21/04/16 at 15:49
©  Stade Rennais FC
Ligue 1: Samsic, main shirt sponsor of Stade Rennais since 2004, extends deal until 2018-19

Samsic, a French multi-service group (HR, cleaning, security, environment) and the main shirt sponsor of Stade Rennais FC (Ligue 1) since 2004, has extended its partnership with the Breton club for an additional three years, announced the club on 19/04/2016. The current contract began in 2013-14…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 67411
• Published on 21/04/16 at 12:25
©  Procter & Gamble
Bundesliga: Procter & Gamble, official partner of Bayern Munich in Germany, Austria and Switzerland

The German subsidiary of Procter & Gamble, an American group of consumer goods, has become a regional partner of FC Bayern Munich (Bundesliga) in Germany, Austria and Switzerland, beginning on 01/07/2016, reported the club and the company on 20/04/2016. The duration of the partnership was not…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 67442
• Published on 21/04/16 at 10:50
©  n/a
Copa America Centenario begins in the United States in 45 days, on 03/06/2016

The special edition of the Copa America, the 2016 Copa America Centenario in the United States, and which places national teams from CONMEBOL and CONCACAF together in one tournament for both hemispheres of the Americas, begins in 45 days, with the opening match between the United States and…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Ticketing, Authorities, Marketing - Communication, …
• Article # 67421
• Published on 20/04/16 at 18:44
©  inter.it
Serie A: "P Zero" tyre series of Pirelli the brand sponsor for Inter against Napoli on 16/04/2016

The players of FC Internazionale Milano (Serie A TIM) played the home game against SSC Napoli (2-0, Matchday 33 of 2015-16) with a collector edition shirt showcasing the "P Zero" series of tyres from Pirelli, the Italian tyre manufacturer, on 16/04/2016. This initiative celebrates the official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication, …
• Article # 67397
• Published on 20/04/16 at 16:40