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©  Premier League
Premier League: Swiss company Tag Heuer is Official Timekeeper and Official Watch (2016-2019)

The Swiss watchmaker Tag Heuer has become the Official Timekeeper and Official Watch of the Premier League, under an agreement which covers three seasons, 2016-17 to 2018-19, announced the brand on 26/04/2016. This agreement was presented in two simultaneous press conferences in Hong Kong and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 67823
• Published on 26/04/16 at 17:24
©  imago sportfotodienst
Bundesliga: Nike kit supplier of VfL Wolfsburg for nine years (2016-2025) and €8m per year (press)

The American brand Nike could become the kit supplier of VfL Wolfsburg (Bundesliga) from the 2016-17 season, and could present the new kit of the club in early July 2016, according to the local daily Wolfsburger Allgemeine on 23/04/2016. The contract between Nike and VfL Wolfsburg has a term of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Finance, …
• Article # 67802
• Published on 26/04/16 at 16:30
©  Konyaspor
Turkey: Atiker acquires the club naming rights of Konyaspor for three years (2016-2019)

Atiker, a Turkish manufacturer of engines and tanks for liquefied petroleum gas, has acquired the club naming rights to Konyaspor (Spor Toto Süper Lig) for the 2016-2019 period, on 20/04/2016. The Turkish club will be called Atiker Konyaspor from the 2016-17 season. Atiker -- whose headquarters…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 67736
• Published on 26/04/16 at 15:30
©  PSV Media
PSV Eindhoven: Energiedirect.nl becomes the shirt sponsor for the 2016-2019 period (€6m per year)

The Dutch energy supplier Energiedirect.nl has become the shirt sponsor of PSV Eindhoven (Eredivisie) for the 2016-2019 period, on 21/04/2016. The annual amount is €6m, excluding bonuses linked to sporting performance of the Dutch club. Energiedirect.nl is currently the fourth largest actor in the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 67711
• Published on 26/04/16 at 12:44
The interviews from News Tank Football

Please find below a selection of some the most recent News Tank Football interviews, including -- among others -- extended conversations with:• Adolfo Bara Negro, the marketing director of LaLiga• Tom Impallomeni of the Virtually Live company, developing virtual reality for sports viewing…
Domain(s): Clubs, Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Rights Acquisitions, Authorities
• Article # 50139
• Published on 25/04/16 at 18:34
©  Stoke City FC
Stoke City: bet365 (betting) naming partner of the stadium until 2023, shirt sponsor until 2019

The British betting and online gaming operator bet365, the owner and shirt sponsor of Stoke City FC (Premier League), has received the naming rights to the stadium of the club for six years, on 21/04/2016. Stoke City will play in "bet365 Stadium" from the 2016-17 season (until the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 67634
• Published on 25/04/16 at 15:29
©  Queens Park Rangers
Queens Park Rangers: Canadian brand Dryworld replaces Nike as the kit supplier until 2026

The Canadian brand Dryworld has become the kit supplier of Queens Park Rangers FC (Championship) for the 2016-2026 period, the London club announced on 21/04/2016. Dryworld succeeds the Italian manufacturer Lotto (2008-2014) and the American brand Nike (2014-2016). Dryworld, founded in 2010 in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 67635
• Published on 25/04/16 at 12:25
Volkswagen: new website and Facebook page to communicate about football partnerships

Volkswagen has launched a new website and a Facebook page specifically to communicate and unite fans around the company's football partnerships, announced the German automobile manufacturer, on 06/04/2016. These platforms include information relating to Volkswagen's partnership activities for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 67614
• Published on 25/04/16 at 11:00
Euro 2016: Abritel-HomeAway activate partnership offering accomodation as well as match tickets

Abritel-HomeAway has launched an activation for its national sponsorship of Euro 2016, announced the online vacation rental company on 12/04/2016. Fans can visit the site "www.abritel.fr" to try to find a special Euro 2016 rental opportunity published amongst other ads, after which they are asked…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 67584
• Published on 25/04/16 at 09:30
©  LFP
Coupe de la Ligue: new sponsors Triangle Interim (2016-2020) and Auto Sécurité (2016-2018)

Triangle Interim (human resources) has become an official partner of the Coupe de la Ligue for the 2016-2020 cycle and Auto Sécurité (CCTV networks) will be the official supplier of the competition for the 2016 to 2018 period, announced the LFP on 21/04/2016.Partnered with three Ligue 1 clubs (AS…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 67537
• Published on 22/04/16 at 17:19