Filter by domain
Filter by year
©  Opel
Bundesliga: Opel (automobile) acquires the naming rights to the Mainz stadium until 2020-21

The German automobile maker Opel (a subsidiary of the US group General Motors) and 1.FSV Mainz 05 (Bundesliga) have formalised their partnership with regards to the naming rights of the stadium, formerly known as the Coface Arena, on 19/05/2016. The stadium (34,000 capacity) will now be known as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 69574
• Published on 20/05/16 at 17:30
©  OGC Nice
Ligue 1: Italian company Macron becomes kit supplier of OGC Nice for three seasons (2016-2019)

The Italian group Macron has become the kit supplier for OGC Nice (Ligue 1) for the 2016-2019 period (three seasons), on 19/05/2016. Macron succeeds Qatari brand Burrda (2011-2016), who had replaced the Italian firm Lotto (2007-2011) as the kit supplier for the French club. In France, Macron…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 69509
• Published on 20/05/16 at 10:58
©  Eurowings
Bundesliga: Eurowings will be the official airline of Borussia Dortmund from 2016-17

Eurowings, a low cost subsidiary of the German airline group Lufthansa, has become the "champion partner" and the official airline of Borussia Dortmund (Bundesliga) from the 2016-17 season, on 18/05/2016. The duration and the amount of the partnership was not specified. Eurowings gets visibility…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 69477
• Published on 20/05/16 at 09:29
©  Middlesbrough FC
Premier League: adidas extends kit deal with Middlesbrough, promoted in 2016-17, for several seasons

The German sports equipment manufacturer adidas extended its partnership with Middlesbrough FC, who finsished second in the Championship in 2015-16 and earned promotion to the Premier League in 2016-17, on 16/05/2016. adidas has been a partner of the English club since 2009-10. The exact duration…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 69453
• Published on 19/05/16 at 16:49
Philadelphia 76ers: StubHub becomes the first ever jersey sponsor in the NBA (visible from 2017-18)

The Philadelphia 76ers and StubHub, a platform for the resale of tickets for shows and sporting events, signed the first ever jersey sponsorship deal in NBA history, announced the North American basketball league on 16/05/2016. This partnership, only valid for home games, will be effective from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities, …
• Article # 69464
• Published on 19/05/16 at 16:14
©  FSV Mainz 05
Bundesliga: Opel could get the naming rights for Mainz's stadium from 2016-17 (press)

The German automobile manufacturer Opel (a subsidiary of the US group General Motors) will affix its brand to the stadium of 1.FSV Mainz 05 (Bundesliga) from the 2016-17 season, according to the German media outlet Allgemeine Zeitung on 14/05/2016. The stadium will be known as the Opel…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Stadiums, …
• Article # 69406
• Published on 19/05/16 at 11:20
©  eintracht.de
Bundesliga: nine official partners for the 2015-16 promotion/relegation play-offs

Nine companies have become official partners of the promotion/relegation play-offs between the Bundesliga and the 2.Bundesliga, and also between the 2.Bundesliga and the 3.Liga, announced Lagardère Sports Germany, the exclusive marketing agency for the promotion/relegation play-off matches and the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 69375
• Published on 18/05/16 at 18:30
©  Chelsea FC Nike
Chelsea FC: Nike could become kit supplier for 2017-2027 with deal worth £60m per season (press)

The American sports equipment brand Nike may become the official kit supplier of Chelsea FC (Premier League) from the 2017-18 season, for a period of 10 years (until 2026-27), according to the British newspaper Telegraph Sport and the American media outlet Bloomberg on 17/05/2016. The annual…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 69333
• Published on 18/05/16 at 12:59
©  Leicester City FC
Premier League: Leicester City and Puma to renegotiate contract

Leicester City FC, the 2015-16 champions of England, and Puma, the German equipment supplier, are in the process of renegotiating the terms of their partnership, which runs until the end of the 2017-18 season, according to the US economic media magazine Bloomberg, on 12/05/2016. The two parties…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Finance, …
• Article # 69279
• Published on 18/05/16 at 11:31
Digital: adidas launch "GamePlan A", a business lifestyle blog published by its employees

adidas has launched "GamePlan A", a blog published by employees of the German kit supplier which details themes across sports, business and lifestyle, on 10/05/2016. Articles focus on the links between sport and personal development, relationship management at work or the management of…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 69270
• Published on 17/05/16 at 17:35