Filter by domain
Filter by year
©  Manchester United
Premier League: Virgin Money becomes a financial partner of Manchester United in the United Kingdom

Virgin Money, the banking subsidiary of the British media and telecommunications group Virgin, property of Richard Branson (pictured in the photo), became a financial partner (fifth level in the sponsorship pyramid) of Manchester United FC (Premier League) for four seasons (2016-2020), on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 73674
• Published on 21/07/16 at 09:25
©  Manchester United
Premier League: Manchester United present their partnership with Gulf Oil during their tour of China

Manchester United FC (Premier League) began the Chinese leg of their 2016-17 pre-season tour with a presentation event for its partner Gulf Oil, in Shanghai (CHN) on 20/07/2016. The US producer and distributor of motor fuels and lubricants became a global partner (second level) of Man United, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 73644
• Published on 20/07/16 at 15:51
©  fcbarcelona.com
FC Barcelona: Qatar Airways continues as the main shirt sponsor for 2016-17

The airline Qatar Airways has extended its deal as the main shirt sponsor of FC Barcelona for one season (2016-17), on 19/07/2016. The extension was negotiated "under the same conditions as their current deal", according to the Spanish club, therefore the partnership is worth around €35m for the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 73597
• Published on 20/07/16 at 14:40
©  D.R.
MLS: 2017 expansion franchise Atlanta United announce American Family Insurance as shirt sponsor

Atlanta United FC, set to become the 21st franchise in MLS beginning from the 2017 season, have concluded a partnership with American Family Insurance to become the club's first shirt sponsor, announced the two parties on 12/07/2016.American Family Insurance also becomes the official insurance…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 73551
• Published on 19/07/16 at 15:44
©  LaLiga
Spain: LaLiga and Nike celebrate the best goals with the internet operation #SummerGoal

LaLiga has launched a competition that encourages Twitter users to film their best goals and to share their videos on the micro-blogging platform, accompanied by the hashtag #SummerGoal and tagging the Spanish League's official account (@LaLiga), on 11/07/2016.The operation runs until 18/08/2016…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Authorities, …
• Article # 73562
• Published on 19/07/16 at 14:30
©  LaLiga
Instagram: LaLiga internet competition offers the chance to win an official 2016-17 replica shirt

LaLiga launched a competition which encourages Instagram users to take a picture of themselves wearing the shirt of their favourite Spanish first division club, and then to share it on the social network accompanied by the hashtag #MiCamisetaDeLaLiga (My LaLiga shirt) and to tag the official…
Domain(s): Media, Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 73554
• Published on 19/07/16 at 12:39
©  Juventus.com
Serie A: UBI Banca becomes a top sponsor and the official bank of Juventus for 2016-2019

UBI Banca, an Italian bank, has become a top sponsor of Juventus (Serie A TIM) for three seasons (2016-2019), on 13/07/2016. The official designation of the partnership (second level in the club's sponsorship pyramid) with UBI Banca is to become the official bank of Juventus. UBI Banca succeeds…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 73504
• Published on 19/07/16 at 11:24
©  Umbro
Umbro: a fish & chips food truck in Caen, Nantes, and Lens to celebrate the 2016-17 home kits

Umbro has activated its kit supplier partnership with SM Caen (Ligue 1), FC Nantes (Ligue 1) and RC Lens (Ligue 2) via the launch of a "fish & chips" food truck in the three French cities, announced the English sports equipment brand, on 17/07/2016. The operation, organised for the release of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 73513
• Published on 19/07/16 at 10:49
©  LaLiga
LaLiga: Tag Heuer becomes official timekeeper and sponsor of the Spanish League until 2019

The Swiss watchmaker TAG Heuer has become the official timekeeper and sponsor of LaLiga from the 2016-17 season, announced the Spanish Professional Football League on 13/07/2016. No financial details of the partnership, nor its duration, were officially disclosed, but the agreement could cover…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 73467
• Published on 18/07/16 at 16:10
©  FC Barcelone
FC Barcelona: a Hugo Games mobile video game will be released in the second quarter of 2017

FC Barcelona (LaLiga) have associated with Hugo Games, a developer and publisher of mobile video games, on 11/07/2016. The launch of the official video game of FC Barcelona is scheduled for the second quarter 2017. The football simulation game will have multiplayer capabilities, allowing users to…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 73469
• Published on 18/07/16 at 15:35