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©  adidas
Euro 2016: adidas says it was the most shared football brand on social networks

adidas was the most shared football brand in the world on social networks (Twitter, Instagram, Facebook, YouTube) during Euro 2016 with a total of 1.17 million shares, more than double the second place brand, according to the German sports equipment supplier on 13/07/2016. The brand, which…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 73973
• Published on 26/07/16 at 15:09
Paris Saint-Germain: AB InBev and Budweiser beer, club partners in the US and Europe until 2018-19

The Belgian beer conglomerate Anheuser-Busch InBev has agreed a partnership of three seasons (2016-2019) with Paris Saint-Germain (Ligue 1), on 22/07/2016. The two sides will activate this partnership with the American beer brand Budweiser, in the US and Europe (with the exception of France, due…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 73965
• Published on 26/07/16 at 13:30
©  ASO
Cycling: ASO and Activation Group to launch "Le Tour de France" events in China, in November 2016

Amaury Sport Organisation (ASO), organiser of the Tour de France, and Activation Group, a Chinese marketing agency specialising in luxury brands, announced the creation of official "Le Tour de France" events in China, to begin in November 2016, on 24/07/2016. Events include a "Tour de France…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 73953
• Published on 26/07/16 at 12:13
©  LOSC
Ligue 1: Boulanger extends as official partner of LOSC Lille until 2018-19, becomes sleeve sponsor

Boulanger, a French distribution retailer specialising in leisure products, multimedia and appliances, has extended and expanded its partnership with LOSC Lille (Ligue 1) for three seasons (2016-2019), on 13/07/2016. An official partner of the club since 2012-13, Boulanger maintains this status…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 73914
• Published on 25/07/16 at 17:14
©  LaLiga
Naming rights: in less than 30 days, the "Liga BBVA" became "LaLiga", and then "LaLiga Santander"

"LaLiga will not have a single (title) sponsor (in 2016-17) because it is our belief that the brand can be better served with several sponsors. The Liga Adelante will now be known as LaLiga2", said Javier Tebas, president of the Spanish Professional Football League, on 25/06/2016. 26 days later…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 73860
• Published on 25/07/16 at 10:39
©  LaLiga
Spain: Santander (bank) title sponsor of the first and second divisions until 2018-19 (€20m/year)

The Spanish bank Banco Santander and LaLiga have signed a strategic partnership for a title sponsorship, for an initial period of three seasons (2016-2019), plus a one year option (2019-20), on 21/07/2016. Santander succeeds its counterpart, BBVA (2008-2016), as a partner of the Spanish…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 73837
• Published on 22/07/16 at 18:00
CAF: Total (energy) partner of the AFCON and official sponsor of African football (2017-2024)

The energy conglomerate Total has signed a partnership agreement with the CAF, making French oil group the title partner of the Africa Cup of Nation (AFCON) and the official sponsor of African football for eight years (2017-2024), announced the two parties on 21/07/2016.Total replaces the French…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 73805
• Published on 22/07/16 at 16:59
©  Tottenham
Premier League: Kumho Tyre (tyres) becomes an official partner of Tottenham Hotspur for 2016-2018

Kumho Tyre, the South Korean tyre manufacturer, became an official partner (second level) of Tottenham Hotspur FC (Premier League) for two seasons (2016-2018), on 19/07/2016. The partnership gives Kumho Tyre the status of "Official Tyre Partner" of the English club. "To support Kumho Tyre’s…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 73752
• Published on 22/07/16 at 09:50
©  Olympique Lyonnais
Ligue 1: Kumho Tyre (tyres) becomes an official partner of Olympique Lyonnais (2016-2018)

Kumho Tyre, the South Korean tyre manufacturer, became an official partner (third level) of Olympique Lyonnais (Ligue 1) for two seasons (2016-2018), on 20/07/2016. The partnership was negotiated by Lagardère Sports, the exclusive marketing agency of the French club. "As an official partner of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 73715
• Published on 21/07/16 at 12:59
©  FIFA
Russia 2018: Russian bank Alfa-Bank becomes first "regional supporter" of the next World Cup

Alfa-Bank, the number one commercial bank in Russia, became the first "regional supporter" of the 2018 World Cup, hosted in Russia from 14/06 to 15/07/2018, announced FIFA on 18/07/2016. This is a third level partnership in the sponsorship pyramid of the FIFA World Cup (see below).Alfa-Bank has…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 73670
• Published on 21/07/16 at 10:00